Membership Lounge: A New Platform Connecting Members, Employees, and Society through Empathy - Launching April 1 within the Official App for Members
Resorttrust, Inc. will launch 'Membership Lounge' within its RTTG app on April 1, 2026. This platform allows members to participate in resort management through real-time voting on facility projects and daily services, aiming for value co-creation and high operational transparency.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 20:03 (483h 15m after Collected)
Resorttrust, Inc. (Headquarters: Nagoya, Aichi Prefecture) will open a new value co-creation platform, 'Membership Lounge,' within its official smartphone app, 'RTTG App,' starting April 1, 2026.
Under the mid-term management plan 'Sustainable Connect ~to wellbeing~ 2.0,' our group is expanding the digital domain and utilizing data marketing. We are also building a system that can flexibly respond to diversifying customer needs by further strengthening the support system for our members.
The 'Membership Lounge' being established this time is a specific initiative to realize the 'virtuous cycle of growth centered on membership, where customers and employees are integrated' that this plan aims for. We aim to further enhance the value of our membership club by connecting members, employees, and society, and fostering two-way communication.
## A Next-Generation Communication Platform
Until now, we have collected member opinions through surveys and other means. In the newly provided 'Membership Lounge,' we will visualize the interactions between the company and members on the app. By 'visualizing' the pros and cons of opinions regarding member requests and 'making transparent' the realization of measures, we will achieve 'co-creation' with our members.
Furthermore, by introducing this service, we will evolve into a next-generation communication platform that walks together with members through real-time two-way communication, covering everything from daily service improvements to large-scale projects and even solving social issues.
## Three Functions of Membership Lounge for Specific Member Needs
In 'Membership Lounge,' we will shape diverse needs (voices), from small daily requests to large-scale facility requirements, through the following three functions:
**Member's Voice (Participation in large business projects)**
For example, we will ask for your intentions regarding relatively large business projects such as 'whether to build a new hot spring facility at XIV Yamanakako.' Members can easily express their intentions (reactions) using 'Good' or 'Bad.'
**Member's Vote (Co-creating daily services)**
Members can easily vote on daily operational options using a four-choice format, such as 'which cuisine is better for the next event: Japanese, Western, or Chinese?' or 'what functions would you like to see added to the app?' The information collected will be used to provide more satisfying services.
**Co-creation with Members (Transparency of implementation results)**
Based on the member voices we receive, we will report on what specific measures were actually realized (e.g., consideration of adding a hot spring facility at Yamanakako) to increase the transparency of the process and results.
## Vision for the Future
Through 'Membership Lounge,' our group will foster a sustainable 'next-generation membership club' culture where members, employees, and society unite to share social contributions and joy. In the future, through this platform, we will also work on themes such as...
Under the mid-term management plan 'Sustainable Connect ~to wellbeing~ 2.0,' our group is expanding the digital domain and utilizing data marketing. We are also building a system that can flexibly respond to diversifying customer needs by further strengthening the support system for our members.
The 'Membership Lounge' being established this time is a specific initiative to realize the 'virtuous cycle of growth centered on membership, where customers and employees are integrated' that this plan aims for. We aim to further enhance the value of our membership club by connecting members, employees, and society, and fostering two-way communication.
## A Next-Generation Communication Platform
Until now, we have collected member opinions through surveys and other means. In the newly provided 'Membership Lounge,' we will visualize the interactions between the company and members on the app. By 'visualizing' the pros and cons of opinions regarding member requests and 'making transparent' the realization of measures, we will achieve 'co-creation' with our members.
Furthermore, by introducing this service, we will evolve into a next-generation communication platform that walks together with members through real-time two-way communication, covering everything from daily service improvements to large-scale projects and even solving social issues.
## Three Functions of Membership Lounge for Specific Member Needs
In 'Membership Lounge,' we will shape diverse needs (voices), from small daily requests to large-scale facility requirements, through the following three functions:
**Member's Voice (Participation in large business projects)**
For example, we will ask for your intentions regarding relatively large business projects such as 'whether to build a new hot spring facility at XIV Yamanakako.' Members can easily express their intentions (reactions) using 'Good' or 'Bad.'
**Member's Vote (Co-creating daily services)**
Members can easily vote on daily operational options using a four-choice format, such as 'which cuisine is better for the next event: Japanese, Western, or Chinese?' or 'what functions would you like to see added to the app?' The information collected will be used to provide more satisfying services.
**Co-creation with Members (Transparency of implementation results)**
Based on the member voices we receive, we will report on what specific measures were actually realized (e.g., consideration of adding a hot spring facility at Yamanakako) to increase the transparency of the process and results.
## Vision for the Future
Through 'Membership Lounge,' our group will foster a sustainable 'next-generation membership club' culture where members, employees, and society unite to share social contributions and joy. In the future, through this platform, we will also work on themes such as...