Reqree Inc. Launches New D2C Brand 'Hibié,' Proposing Fashion Bags That Redefine the 'Paper Bag' as its First Product.
Reqree Inc. has launched its new D2C brand 'Hibié,' with its first product being a fashion bag that redefines the 'paper bag.' Pre-orders will begin on the crowdfunding site 'CAMPFIRE' from April 1, 2026.
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- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
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As a new business division of Reqree Inc., the new D2C brand 'Hibié,' which develops and sells its own branded products, has been launched.
Under the vision of 'increasing rich and happy lives,' the first product proposes a new bag that redefines the paper bag as a fashion item.
Pre-orders will begin on April 1, 2026, on the crowdfunding site 'CAMPFIRE'.
## The Vision Behind the New Brand 'Hibié'
The brand name combines 'Hibi' (everyday) = 'precious time that seems ordinary' with the French suffix 'é' (refinement, beauty), embodying the desire to 'Add color to everyday life.'
## Adding Color to Everyday Life.
Hibié is a brand concept that adds sensibility and beauty to 'ordinary things' in daily life, recreating their value from 'just something to use' to 'something you want to choose.'
We propose products that add a new perspective to things often overlooked in daily life, allowing you to feel a subtle richness.
## Why We Focused on the 'Paper Bag' as Our First Product Now
The first product developed is the 'paper bag.'
In modern times, where eco-bags are mainstream, the background to focusing on the paper bag as a product now was a small realization felt in the office management field.
When asked at the reception, 'Do you have a bag?', what I had on hand was a slightly damaged shop bag from another company, left over from when I received a souvenir. From the experience of having no choice but to hand it over, I realized that 'what to put things in' is important.
Under the vision of 'increasing rich and happy lives,' the first product proposes a new bag that redefines the paper bag as a fashion item.
Pre-orders will begin on April 1, 2026, on the crowdfunding site 'CAMPFIRE'.
## The Vision Behind the New Brand 'Hibié'
The brand name combines 'Hibi' (everyday) = 'precious time that seems ordinary' with the French suffix 'é' (refinement, beauty), embodying the desire to 'Add color to everyday life.'
## Adding Color to Everyday Life.
Hibié is a brand concept that adds sensibility and beauty to 'ordinary things' in daily life, recreating their value from 'just something to use' to 'something you want to choose.'
We propose products that add a new perspective to things often overlooked in daily life, allowing you to feel a subtle richness.
## Why We Focused on the 'Paper Bag' as Our First Product Now
The first product developed is the 'paper bag.'
In modern times, where eco-bags are mainstream, the background to focusing on the paper bag as a product now was a small realization felt in the office management field.
When asked at the reception, 'Do you have a bag?', what I had on hand was a slightly damaged shop bag from another company, left over from when I received a souvenir. From the experience of having no choice but to hand it over, I realized that 'what to put things in' is important.