With a Bowl of Rice, We Want to Create an Eco-Friendly Future
Replow Co., Ltd. announces its support for "April Dream," aiming for a future where "eco-friendly rice" becomes a natural part of Japanese food culture. To overcome challenges such as high prices and distribution, they connect producers and consumers, offer affordable prices and various purchase methods, and provide environmental activity experiences through food.
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- 📰 Published: April 1, 2026 at 19:00
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Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "Replow Co., Ltd."
The rice we eat every day. What if a single bowl of that rice was **eco-friendly?**
If our daily meals could connect to the future of agriculture and the environment, the way we choose rice would surely change a little.
## **The Future We Aim For**
Replow Co., Ltd. aims for a future where **eating eco-friendly rice**—the foundation of Japanese food culture—becomes commonplace.
We want to create a society where choosing rice grown with environmentally friendly methods, such as natural farming or organic farming, is not something special but an **everyday option**.
## Why "Eat Eco-Friendly"?
Japanese agriculture is currently at a major turning point. Amidst progressing climate change and changes in soil conditions, we need to re-examine the way agriculture is practiced to ensure we can continue to enjoy delicious rice 100 years from now.
Globally, the demand for organic food is expanding, and foods free from chemical pesticides and fertilizers are supported by health-conscious people. This trend is backed by a global movement towards achieving the SDGs (Sustainable Development Goals), increasing interest in "global environment" and "food safety."
Meanwhile, in Japan, environmentally friendly agricultural products are sold under various names such as "Eco-Farmer agricultural products," "Special Cultivation agricultural products," and "Organic agricultural products."
However, not many consumers understand the differences between them when making purchases. The current situation is that accurate information is not sufficiently conveyed due to complicated systems and labeling.
## Challenges of Eco-Friendly Rice
What image do we have when we hear "naturally grown rice / organically grown rice"?
While there are positive images such as "safe and secure because no pesticides or chemical fertilizers are used," "eco-friendly," and "delicious," there are also negative images such as "expensive," "don't know where to buy it," and "takes effort (e.g., cooking in an earthenware pot)."
Especially, the challenges of "price" and "distribution" are significant. Since conventional rice is available at low prices in supermarkets, consumers have limited opportunities to choose environmentally friendly rice.
Furthermore, for farmers, transitioning to organic farming requires initial investment and effort, so its widespread adoption is not progressing. Additionally, Japan's rice consumption is on a downward trend, and with the Westernization of diet, declining rice consumption is also a challenge.
## Replow's Challenge: Enabling Everyone to "Eat Eco-Friendly"
Replow aims to solve these challenges through the following three approaches, making environmentally friendly rice easily accessible to everyone:
1. **Create opportunities to "learn": Deliver stories related to rice.**
Through our website and social media, we carefully convey the stories behind how eco-friendly rice is produced (farmers' passion, cultivation methods, environmental effects, etc.), connecting consumers and producers. We provide experiences where "you can see the face of the person who made this rice" and "knowing the background story makes you want to cherish each grain."
2. **Lower the hurdle to "choose": Accessible prices and purchase methods.**
By reviewing distribution costs and developing unique procurement routes, we offer environmentally friendly rice at accessible prices. We also provide various purchase methods, such as online stores and event sales, to increase consumers' options to "choose."
3. **Enrich the "eating" experience: Environmental activities spreading from the dinner table.**
Through experiences like earthenware pot rice cooking workshops and recipe suggestions using eco-friendly ingredients, we offer experiences that make environmental activities feel more familiar through "eating" rice. We create places where people can gain satisfaction, knowing that "it's not just delicious, but also good for the environment."
## Replow's Products
### Naturally Grown Rice "Genmaio"
"Genmaio" is naturally grown rice carefully cultivated in Mashiki Town, Kumamoto Prefecture. Grown without any pesticides or chemical fertilizers, solely by natural power, this rice is full of vitality and characterized by a deep richness and nutritional value not found in white rice. It defies the image that "brown rice is difficult to cook," offering a fluffy texture, making it recommended for those who usually don't eat brown rice.
### Pesticide- and Chemical-Fertilizer-Free Rice "Ichitane"
"Ichitane" is pesticide- and chemical-fertilizer-free rice cultivated in Shiga Prefecture. Not only is it grown without any pesticides or chemical fertilizers, but it is also nurtured within nature's cycle without even added fertilizers. This rice fully absorbs the blessings of the earth, offering powerful vitality and a unique flavor.
## Company Overview
Company name: Replow Co., Ltd.
Location: Kuwano Building 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo
Representative: Hayato Mizuguchi
Established: April 2022
Business activities: Production, processing, sales, import/export of agricultural products, agricultural technical guidance, food processing industry, restaurant business, agricultural management consulting, real estate leasing, management, and sales.
URL: https://replow.co.jp/
## Contact for this matter
Replow Co., Ltd.
Contact: Mizoguchi
Email: info@replow.co.jp
The rice we eat every day. What if a single bowl of that rice was **eco-friendly?**
If our daily meals could connect to the future of agriculture and the environment, the way we choose rice would surely change a little.
## **The Future We Aim For**
Replow Co., Ltd. aims for a future where **eating eco-friendly rice**—the foundation of Japanese food culture—becomes commonplace.
We want to create a society where choosing rice grown with environmentally friendly methods, such as natural farming or organic farming, is not something special but an **everyday option**.
## Why "Eat Eco-Friendly"?
Japanese agriculture is currently at a major turning point. Amidst progressing climate change and changes in soil conditions, we need to re-examine the way agriculture is practiced to ensure we can continue to enjoy delicious rice 100 years from now.
Globally, the demand for organic food is expanding, and foods free from chemical pesticides and fertilizers are supported by health-conscious people. This trend is backed by a global movement towards achieving the SDGs (Sustainable Development Goals), increasing interest in "global environment" and "food safety."
Meanwhile, in Japan, environmentally friendly agricultural products are sold under various names such as "Eco-Farmer agricultural products," "Special Cultivation agricultural products," and "Organic agricultural products."
However, not many consumers understand the differences between them when making purchases. The current situation is that accurate information is not sufficiently conveyed due to complicated systems and labeling.
## Challenges of Eco-Friendly Rice
What image do we have when we hear "naturally grown rice / organically grown rice"?
While there are positive images such as "safe and secure because no pesticides or chemical fertilizers are used," "eco-friendly," and "delicious," there are also negative images such as "expensive," "don't know where to buy it," and "takes effort (e.g., cooking in an earthenware pot)."
Especially, the challenges of "price" and "distribution" are significant. Since conventional rice is available at low prices in supermarkets, consumers have limited opportunities to choose environmentally friendly rice.
Furthermore, for farmers, transitioning to organic farming requires initial investment and effort, so its widespread adoption is not progressing. Additionally, Japan's rice consumption is on a downward trend, and with the Westernization of diet, declining rice consumption is also a challenge.
## Replow's Challenge: Enabling Everyone to "Eat Eco-Friendly"
Replow aims to solve these challenges through the following three approaches, making environmentally friendly rice easily accessible to everyone:
1. **Create opportunities to "learn": Deliver stories related to rice.**
Through our website and social media, we carefully convey the stories behind how eco-friendly rice is produced (farmers' passion, cultivation methods, environmental effects, etc.), connecting consumers and producers. We provide experiences where "you can see the face of the person who made this rice" and "knowing the background story makes you want to cherish each grain."
2. **Lower the hurdle to "choose": Accessible prices and purchase methods.**
By reviewing distribution costs and developing unique procurement routes, we offer environmentally friendly rice at accessible prices. We also provide various purchase methods, such as online stores and event sales, to increase consumers' options to "choose."
3. **Enrich the "eating" experience: Environmental activities spreading from the dinner table.**
Through experiences like earthenware pot rice cooking workshops and recipe suggestions using eco-friendly ingredients, we offer experiences that make environmental activities feel more familiar through "eating" rice. We create places where people can gain satisfaction, knowing that "it's not just delicious, but also good for the environment."
## Replow's Products
### Naturally Grown Rice "Genmaio"
"Genmaio" is naturally grown rice carefully cultivated in Mashiki Town, Kumamoto Prefecture. Grown without any pesticides or chemical fertilizers, solely by natural power, this rice is full of vitality and characterized by a deep richness and nutritional value not found in white rice. It defies the image that "brown rice is difficult to cook," offering a fluffy texture, making it recommended for those who usually don't eat brown rice.
### Pesticide- and Chemical-Fertilizer-Free Rice "Ichitane"
"Ichitane" is pesticide- and chemical-fertilizer-free rice cultivated in Shiga Prefecture. Not only is it grown without any pesticides or chemical fertilizers, but it is also nurtured within nature's cycle without even added fertilizers. This rice fully absorbs the blessings of the earth, offering powerful vitality and a unique flavor.
## Company Overview
Company name: Replow Co., Ltd.
Location: Kuwano Building 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo
Representative: Hayato Mizuguchi
Established: April 2022
Business activities: Production, processing, sales, import/export of agricultural products, agricultural technical guidance, food processing industry, restaurant business, agricultural management consulting, real estate leasing, management, and sales.
URL: https://replow.co.jp/
## Contact for this matter
Replow Co., Ltd.
Contact: Mizoguchi
Email: info@replow.co.jp