renue Launches FDE (Forward Deployed Engineering) Service for "Last Mile" On-Site Implementation of Generative AI

renue has launched its FDE service to advance the on-site implementation and automation of generative AI.

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  • 📰 Published: March 27, 2026 at 23:55
  • 🔍 Collected: March 28, 2026 at 21:59 (22h 3m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 01:05 (411h 5m after Collected)
renue Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Yusuke Yamamoto) has launched its FDE (Forward Deployed Engineering) service, which provides on-site support at the client's environment to perform business tasks using AI products while also extracting tacit knowledge and providing company-specific customizations. Rather than just being stationed for development, the FDE team executes the target business operations themselves, ensuring the product's adoption on-site and promoting automation.

## Executive Summary

renue Co., Ltd. has launched its FDE (Forward Deployed Engineering) service to handle the on-site implementation (the "last mile") of generative AI.

FDE (Forward Deployed Engineering) is an engineering method where engineers are stationed at the client's site, not only for development but also to actually perform business tasks using the product. For example, if the target is advertising operations, the FDE will actually run ad campaigns using the AI product. If the target is sales support, they will actually support sales activities using the AI product.

They absorb the tacit knowledge gained from performing these tasks and inject it back into the product as company-specific customizations. By repeating this cycle of business execution and customization, they promote further automation.

## Background

As corporate DX promotion accelerates, investment in generative AI and AI agents is rapidly expanding. According to a survey by IDC Japan, the domestic AI market is expected to reach approximately 1.1034 trillion yen by 2027.

On the other hand, many AI product implementations remain in the verification phase, with only a limited percentage reaching full production. Even if a product is introduced, deep understanding of business processes and personnel who can actually run the operations are necessary to make it take root in the field. While AI technology is becoming available, the "last mile" of implementing and establishing it in on-site operations is missing.

FDE (Forward Deployed Engineering) is an engineering method where engineers are stationed at the client's site to actually perform business tasks using the product. renue has started offering this FDE framework as a service that handles both development and business execution.

## Goals

The FDE (Forward Deployed Engineering) service has three main goals:

* To move AI products from a state of being "just installed" to a state of being "fully established in business operations and producing results"...