Delivering Small "Comforts" to Daily Life: Realizing an EC Business!
PropTech Japan launches "RE Shopping" EC to enhance daily living experiences, starting with licensed "Suzumanto" for SoftBank Hawks fans.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:10
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 6, 2026 at 15:18 (118h 31m after Collected)
Our company supports April Dream, a project that aims to make April 1st a day for announcing dreams. This press release is about the dream of "RE Shopping."
PropTech Japan Co., Ltd. (Head office: Minato-ku, Tokyo; Director: Mikito Ito), a company developing PropTech businesses, operates the e-commerce business "RE Shopping," which aims to make all "living experiences" beyond just housing more comfortable. As its first initiative, it plans to start selling "Suzumanto," a cooling cape officially licensed by the Fukuoka SoftBank Hawks. Going forward, the company will expand its product lineup to include apparel, health goods, and other items that enhance the quality of daily life.
■ Background of the Dream ── The "Living" Challenges Discovered by a Housing Company
Through our rent card payment app "RentEase," we have been involved in the "housing" of many people every day. Through this experience, we realized something: the quality of life is not solely determined by the house itself.
Cheering with a hoarse voice at a summer baseball stadium. Spending time with family on holidays. Daily commutes. Managing one's health during seasonal changes. There is room to make each of these daily "experiences" more comfortable.
Small inconveniences in daily life, visible precisely because we are a housing company. We want to solve these one by one, in the form of products. RE Shopping was born from this desire.
■ First Product: Suzumanto ── A Hawks-Licensed Product that Transforms the Cheering Experience
The first product from RE Shopping is "Suzumanto," an officially licensed product of the Fukuoka SoftBank Hawks.
Suzumanto is a set product consisting of a cooling cape that provides a lasting cool sensation by simply wetting it, wringing it, and shaking it, along with a cheering towel. It also has UV cut functionality, allowing fans to cheer with full energy until the end, even in a summer stadium.
Since the launch of its official LINE account in March 2026, many Hawks fans have registered, and sales are scheduled to begin soon.
"We want Hawks fans to enjoy summer at the stadium, cheering until the very end without worrying about the heat."
Suzumanto is a product that embodies this desire. It is also the first step in RE Shopping's dream to "make living experiences comfortable."
■ Our Vision for the Future
RE Shopping aims to be an e-commerce platform where people think, "I'm glad I had this product," in every aspect of their daily lives.
Beyond sports viewing, we will widely offer products that enhance the quality of life, such as everyday wear and health goods. By combining product planning that addresses daily life challenges, which major e-commerce sites cannot do, with the power of licensed brands, we aim to become a small but "indispensable" presence.
Starting with "housing" as the vessel, our dream for RE Shopping is to make all "living experiences" conducted within it comfortable.
We will expand this challenge, starting with Suzumanto, to all scenes of daily life.
■ About PropTech Japan Co., Ltd.
PropTech Japan Co., Ltd. is a PropTech company that updates daily life and the industry through "real estate x technology." Through the operation of the personal rent card payment app "RentEase" and the development of the e-commerce business "RE Shopping," we are addressing issues related to housing and daily life.
【Company Profile】
Company Name: PropTech Japan Co., Ltd.
Head Office: ACN Higashi Azabu Bldg. 6F, 1-12-5 Higashi Azabu, Minato-ku, Tokyo
Director: Mikito Ito
Business Activities: PropTech business, development and provision of rental apps, e-commerce business, etc.
Established: February 2024
※"April Dream" is a project by PR TIMES where companies announce their dreams they wish to achieve on April 1st. We are seriously aiming for the realization of this dream.
※Company names, product names, and service names (including logo marks) mentioned are trademarks or registered trademarks of their respective owners.
FAQ
What is RE Shopping?
It is an e-commerce business operated by PropTech Japan that handles products to improve the quality of daily life.
What kind of product is Suzumanto?
It's a set of a cooling cape that stays cool when wet and shaken, and a cheering towel, officially licensed by the Hawks.
Why did PropTech Japan start an e-commerce business?
It was born from the awareness of the challenge to make not only housing but also daily "living experiences" more comfortable.