Why did you renovate the showroom?

Due to the rising prices of new condominiums, more people are considering renovated resale units. We responded to the demand for sophisticated 'hotel-like' designs.

What are the main features of the showroom?

The showroom features a 'hotel-like modern' interior with white and gray tones, and a layout and equipment designed to reduce household chores time.

Where is the location?

It is located at 'Renoveru Okayama Hare Machi Street Showroom' in Okayama Prefecture. It reopened on April 4, 2026.

Responding to Increased Demand for New Construction Comparisons: 'Renoveru. Okayama Hare-machi-dori Showroom' Reopens April 4th with a 'Post-Renovation Feel' and Time-Saving 'Taipa' Space

Published Mar 31, 2026 8:00 PM ・ Updated Jun 28, 2026 8:30 PM ・ 4 min read ・ Source: PR TIMES

Renoveru Co., Ltd. and S-plus Co., Ltd. will renew their Okayama showroom on April 4. To attract those considering new construction, the design has been updated to 'hotel-like modern,' incorporating a 'time performance' (taipa) design focused on reducing housework time.

S-plus Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture; CEO: Shuya Mizukawa) and Renoveru Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomohiro Yamashita), which operates a renovation platform promoting the distribution and utilization of real estate stock, will reopen the 'Renoveru. Okayama Hare-machi-dori Showroom' on Saturday, April 4, 2026. This renewal addresses the needs of customers who are increasingly considering renovation alongside new condominiums due to recent housing price surges. The interior design has been completely changed from the previous industrial taste to a sophisticated 'hotel-like modern' style. Additionally, it proposes a renovation space optimized for modern living with equipment and layouts conscious of 'time performance' (taipa), a high-interest point for dual-income and parenting households.

### Background of the Opening

Okayama Prefecture's housing market is steadily shifting from a focus on new construction to the utilization of existing stock. According to the 'Okayama Prefecture Basic Housing Plan,' the distribution rate of existing homes in the prefecture rose from 8.5% in 2013 to 14.6% in 2018, with a target of 15% set for 2030 (*1). At 'Renoveru. Okayama,' which is celebrating its 10th anniversary, there is a growing trend of people comparing pre-owned renovations with new constructions against the backdrop of recent price hikes for new condos. Accordingly, the desired design has shifted from the rough, renovation-specific tastes like 'exposed concrete' and 'cafe-style' to a minimalist and sophisticated interior with a 'post-renovation feel.' This renewal was undertaken to meet these changing needs.

### Showroom Features

#### Renewal Point: A Hotel-Like Life Achieved with an L-shaped Kitchen and Time-Saving Design

This renewal maintains the existing '2LDK + walk-through closet + doma' layout while completely transforming the interior from an industrial atmosphere to a hotel-like modern taste based on white, gray, and wood tones. The kitchen has been changed from an island type to a wall-mounted L-shape, creating a more spacious living area.

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Source: PR TIMES
Category: Event

Responding to Increased Demand for New Construction Comparisons: 'Renoveru. Okayama Hare-machi-dori Showroom' Reopens April 4th with a 'Post-Renovation Feel' and Time-Saving 'Taipa' Space

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