New Rental Car Store 'Niigata-Gosen Store' Opens on April 15 (Wednesday)!

Car Choice Co., Ltd. (Headquarters: Neyagawa City, Osaka Prefecture, Representative Director: Hideki Tagawa), which operates the low-cost rental car service "Gyomu Rentacar," announces the opening of "Gyomu Rentacar Niigata-Gosen Store" today, April 15, 2026 (Wednesday). This marks the second Gyomu Rentacar store in Niigata Prefecture. Since launching its franchise (FC) expansion in 2021, the company has continued to grow, leveraging its unique "land utilization x low-cost operation" strategy, and has now expanded to over 60 stores nationwide. We will continue to strive to create a service that earns even greater trust from everyone. <"From ¥880 per day" and "25km service area" lead to a 50% repeat customer rate> Gyomu Rentacar is a rental car service specializing in medium to long-term rentals. Boasting the industry's lowest prices (from ¥880 per day) and excellent cost performance, it prides itself on a proven "50% repeat customer rate." Furthermore, while typical rental car stores have a service area radius of about 5 km, Gyomu Rentacar's service area extends to an impressive "25 km radius," attracting many customers from afar. The Gyomu Rentacar franchise has succeeded in lowering the barrier to entry for franchise owners by utilizing "land utilization," such as underused parking spaces, and "low-cost operation" through its proprietary patented system. Approximately five years since starting franchise management in 2021, Gyomu Rentacar has grown to over 60 stores nationwide, with even listed companies among its franchisees. Gyomu Rentacar Niigata-Gosen Store Operating Company: Sakuma Sekiyu Co., Ltd. Location: 1220 Funakoshi, Gosen City, Niigata Prefecture, 959-1805 TEL: 050-5830-5206 Business Hours: 9:00 - 17:00 (Closed: Sundays) Website: https://www.renntacar.net/store/index.php?store=gosen Company Name: Car Choice Co., Ltd. Location: 27-1 Shimokamida-cho, Neyagawa City, Osaka Prefecture, 572-0054 Established: December 2001 Business Activities: Rental car business, recruitment of franchise chain store members, sale of used cars, automobile repair, bodywork and painting, vehicle transportation services, non-life insurance agency, leasing agency. Born in 1974, father of two. After working at an automobile dealership from the age of 19, he established Car Choice Co., Ltd., a used car sales company, at the age of 26. However, the used car sales business faced intense competition and stagnation, and at one point, he was burdened with ¥50 million in debt, fearing bankruptcy. At a time when he was considering a major change in direction, he witnessed the reality of many usable used cars being underutilized. Feeling it was a waste and wanting to bring joy to people by utilizing used cars, he started the rental car business in March 2012. Four years later, in March 2016, he opened the first "Gyomu Rentacar" store. [50% Repeat Customer Rate!?] Gyomu Rentacar's Pride: "Affordability" and "Service" "Gyomu Rentacar" boasts an astonishing 50% repeat customer rate due to its excellent cost performance. While the typical service area for rental car stores is said to be a 5 km radius, Gyomu Rentacar's service area spans 25 km, attracting many customers from afar. So, why is Gyomu Rentacar so widely supported by customers? The secret lies in Gyomu Rentacar's "affordability" and "service." Firstly, Gyomu Rentacar achieves "industry-leading affordability." In addition to daily rentals, we offer medium to long-term rentals by the week and month, with rates starting from ¥880 (tax included) per day and ¥26,400 (tax included) per month. (Note: The market price at major rental car companies is around ¥140,000). This remarkable affordability is why not only individual customers but also corporate clients frequently use our services. Furthermore, Gyomu Rentacar offers a "24-hour pick-up and drop-off service," allowing customers to pick up and return vehicles freely even outside business hours. This service is facilitated by completing rental procedures and handing over keys in advance for pick-up, and by customers returning keys to a designated post upon return. In this way, Gyomu Rentacar allows rentals starting from ¥880 per day, with freedom in changing vehicles and return dates. It can truly be called a "true car subscription service." We believe this, along with its overwhelming cost performance compared to other stores, is the reason why Gyomu Rentacar is loved by so many customers.