Mitsuyo Fukutome Calls Your Name!? Rirakuru's Collaboration Menu 'Mitsuhogushi' Returns with Summer Upgrade Starting July 13 (Mon)

Rirakuru Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; CEO: Shota Aoki), the leading company operating 603 'Rirakuru' stores nationwide (as of March 1, 2026) and ranked No.1 in user numbers for professional massage services※, announces the launch of its second collaboration campaign with talent and official ambassador Mitsuyo Fukutome. The 'Mitsuhogushi' project returns with a summer and autumn limited-time campaign starting Monday, July 13, 2026, at all Rirakuru locations across Japan.

※Based on March 2021 survey by ESP Research Institute / Number of stores under the same brand name / Excluding medical institutions and licensed therapy centers / User count based on cumulative visits

1. Dual Launch: Collaboration Menu 'Mitsuhogushi' & Summer-Only 'Mitsuhogushi Summer'

Following the success of the first phase, Rirakuru introduces 'Mitsuhogushi Summer' as a seasonal addition to the original 'Mitsuhogushi' menu, which combines full-body massage, foot reflexology, and dry head spa. 'Mitsuhogushi Summer' enhances the original experience by adding 'Refreshing Head Spa! Pachisupa!', a dry head spa highly recommended by Mitsuyo Fukutome. Featuring popping bubbles and a cool, tingling sensation, this limited-time premium treatment aims to relieve summer fatigue.

'Mitsuhogushi Summer'

● Menu Composition (Total 75 minutes or more)

Full-body massage (30 min or more) + Foot reflexology (30 min or more) + Refreshing Head Spa! Pachisupa! (15 min or more)

● Sales Period

July 13, 2026 (Mon) – September 30, 2026 (Wed)

● Price (Tax Included)

Weekdays (Mon–Fri)

App Member Price: ¥5,220 or more / Non-Member Price: ¥5,720 or more

Holiday Rates (Sat, Sun, Holidays)

App Member Price: ¥5,760 or more / Non-Member Price: ¥6,310 or more

―Details of Rirakuru’s summer menu including Refreshing Head Spa! Pachisupa! here―

https://relxle.com/usr/summermenu2026

'Mitsuhogushi'

● Menu Composition (Total 75 minutes or more)

Full-body massage (30 min or more) + Foot reflexology (30 min or more) + Dry head spa (15 min or more)

● Sales Period

July 13, 2026 (Mon) – October 18, 2026 (Sun)

● Price (Tax Included)

Weekdays (Mon–Fri)

App Member Price: ¥5,000 or more / Non-Member Price: ¥5,500 or more

Holiday Rates (Sat, Sun, Holidays)

App Member Price: ¥5,520 or more / Non-Member Price: ¥6,070 or more

※Both menus can be combined with the new-customer-exclusive ¥1,000-off coupon detailed at the end of this release.

Get your coupon here

2. Will Mitsuyo Call Your Name!? 'Mitsuhogushi Summer & Autumn Campaign' Overview

During the campaign period, customers who use the eligible menu and enter the campaign will have a chance to win a one-of-a-kind special voice message from official ambassador Mitsuyo Fukutome, who will call out the winner’s name. Three lucky winners will receive this exclusive audio gift. Additionally, 97 winners will receive signed travel goods and other merchandise.

【Luxury Original Goods Lineup】

・Grand Prize: 'I’ll Call Your Name!' – Special Voice Message from Mitsuyo Fukutome (3 winners)

・A Prize: Signed water bottle (hand-signed by Mitsuyo Fukutome) – 5 winners

・B Prize: Signed foldable umbrella (hand-signed by Mitsuyo Fukutome) – 10 winners

・C Prize: Signed acrylic stand (signed by Mitsuyo Fukutome) – 82 winners

※Prize types cannot be selected; winners are chosen at random.

・How to Enter

1. Use either the 'Mitsuhogushi Summer' or 'Mitsuhogushi' menu

2. Enter the 'Receipt Number' printed on your receipt at checkout into the dedicated questionnaire form to enter.

・Eligibility

All customers who receive the 'Mitsuhogushi Summer' or 'Mitsuhogushi' treatment.

※One entry per use of 'Mitsuhogushi Summer' or 'Mitsuhogushi'.

※Multiple entries allowed per person.

・Winner Announcement

Winners will be selected through a fair lottery. Prize delivery will serve as notification of winning.

Campaign details here

3. Must-See for Fans! Spin-Off Campaign: Visit All Stores to Complete the Collection

A nationwide experiential campaign invites fans to visit multiple stores to complete a special collection.

・Limited Pennants: Three unique designs labeled 'Joy,' 'Sorrow,' and 'Happiness' will be randomly placed—one per store. Only by collecting and connecting all three can fans decode a hidden message from Mitsuyo Fukutome.

※Each store will display one randomly assigned pennant. Some stores may not display a pennant due to structural limitations or temporary circumstances such as weather or store operations. Please understand in advance.

・Dialect Voice Messages: Three special in-store announcements featuring Mitsuyo Fukutome attempting local dialects with full enthusiasm will begin airing in Rirakuru stores from Wednesday, July 29. Fans won’t know which dialect she’s trying until they visit the store and hear it live. These audio clips are randomly assigned—one dialect per store—and are exclusive to physical locations, not available online or via social media. Visit nearby stores to experience all three fresh 'dialect challenges' and complete the full set!

4. Commemorating the 'Mitsuhogushi Summer & Autumn Campaign' – New Customer Exclusive ¥1,000-Off Coupon

To celebrate the launch of the 'Mitsuhogushi Summer & Autumn Campaign,' a special discount is offered exclusively to first-time Rirakuru customers.

・Benefit: ¥1,000 off for new app members on any massage session of 60 minutes or longer

・Period: July 13, 2026 (Mon) – October 18, 2026 (Sun)

Get your coupon here

※Applicable not only to 'Mitsuhogushi' and 'Mitsuhogushi Summer' but also to any standard 60-minute or longer menu.

Become a Rirakuru App Member – Closer and More Affordable

In addition to this 'Mitsuhogushi Summer & Autumn Campaign,' app members will continue to receive exclusive coupons and offers. Take this opportunity to download and use Rirakuru’s convenient and cost-saving official app (free download).

【Register as a New App Member Here】

https://relxle.com/usr/about_login

Mitsuyo Fukutome (Fukutome Mitsuyo) Profile

Born October 22, 2003, from Hyogo Prefecture.

Former AKB48 member.

Currently active as a talent in variety shows and on YouTube.

Known for her sharp wordplay and unique perspectives showcased through her hobby of boat racing, she has gained explosive popularity on social media and beyond.

＜Rirakuru＞

Rirakuru offers full-body massage starting at ¥3,600 (tax included) for 60 minutes for app members (all-hand techniques, treatments performed on beds). What Rirakuru offers customers is lifelong lifestyle care that begins with healthcare. Through massage, foot reflexology, hand reflexology, and dry head spa, we aim to keep both mind and body energized and joyful, helping you enjoy life to the fullest. Rirakuru provides lifestyle care for a daily life filled with the joy of living.