Relove's Delicate Zone Cleansing Gel & Lingerie Wash Sell Out Instantly on TikTok Live Commerce with "Yen Channel" - Huge Response
Taiwanese private care brand "Relove" partnered with popular live streamer Yen Shacho (Yen Channel) on TikTok on March 17, 2026, selling out its delicate zone cleansing gel and lingerie wash instantly. The overwhelming response, with approximately 3,500 units ordered, highlights the high latent demand for femcare in Japan.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 03:15
- 🔍 Collected: April 30, 2026 at 19:02
- 🤖 AI Analyzed: April 30, 2026 at 22:47 (3h 45m after Collected)
Taiwanese private care brand "Relove" partnered with popular live streamer Yen Shacho (Yen Channel), who boasts 94,000 followers on TikTok, to conduct a live commerce broadcast for its delicate zone cleansing gel and lingerie wash on March 17, 2026.
All products sold out completely during the broadcast. This enthusiastic response, with all prepared items selling out, suggests a high latent demand for femcare.
All products sold out on the day of the broadcast.
During the broadcast, Yen Shacho clearly explained the necessity of femcare and how to incorporate it into daily routines.
Viewers flooded the comments with remarks like, "I want to try it with my daughter" and "I want to try a dedicated delicate zone product for the first time," leading to a rush of orders during the broadcast.
The lingerie wash was also widely appealing to those unfamiliar with lingerie care, as it was introduced as a way to prolong the life of precious underwear.
Even after both products sold out during the broadcast, orders continued to pour in, totaling approximately 3,500 units for both products combined.
As symbolized by comments like "I want to try it with my daughter," a significant achievement of this broadcast was its appeal to a wide range of viewers, from teenagers to those over 40. This indicates that femcare is being accepted not just by one generation, but as a shared care habit between mothers and daughters.
In Taiwan, femcare is already widely established as a daily routine, but in Japan, awareness is still not widespread, and familiarity with dedicated care items is low. In this context, the overwhelming response this time demonstrates that a definite latent demand for femcare exists in the Japanese market. We believe that the immediate purchasing appeal of live commerce combined with the overwhelming influence of Yen Channel led to this significant result.
About Live Streamer "Yen Shacho (Yen Channel)"
Based on sales expertise cultivated through apparel brand management, Yen Shacho officially launched live commerce on TikTok's "Yen Channel" in 2023.
In just two years, she has achieved monthly sales exceeding 350 million yen and 137,000 concurrent viewers, securing the number one GMV on TikTok for four consecutive months, establishing herself as a top-class live streamer in Japan.
Her product appeal, backed by overwhelming sales results, and her friendly, approachable talk style that fosters closeness with viewers are her hallmarks. Our products also sold out instantly thanks to her captivating presentation.
Currently, she is also attracting attention as a practical entrepreneur involved in training live streamers domestically and internationally, expanding overseas products into Japan, and regional revitalization.
About Relove Products
Delicate Zone Cleansing Gel [2 types to choose from] (120mL / Non-Cool: 3,960 yen, Cool: 3,850 yen *tax included)
"Ultimate gentleness for lifelong skin."
This is a delicate zone specific cleansing gel that washes with beauty serum ingredients. Its weakly acidic (pH3.8 designed) delicate foam addresses bothersome odors and discomfort. It moisturizes with each wash, leading to confident, bare skin.
■ Key Ingredients
- Lactic acid (pH balance care)
- Amino acid-based cleansing ingredients (low irritation cleansing)
- Persimmon fruit extract (odor care)
- Lactic acid/Bifidobacterium-derived ingredients (skin environment support)
- Cranberry fruit extract (condition care)
SLS・SLES・soap-free
Available in 2 types: Non-Cool and Cool (containing natural mint ingredients)
Lingerie Wash [5 types of scents to choose from] (80mL / 1,760 yen, 220mL / 3,080 yen *tax included)
"Keep your favorites beautiful, longer."
This is a neutral detergent specifically for underwear. It adopts a plant-derived enzyme formula that quickly tackles menstrual blood and discharge stains. Enzymes break down protein stains, removing the source of odors. It prevents precious lingerie from losing its shape and maintains a new-like shine with every wash.
5 types of scents:
- "White Musk & Rose"
- "Sea Salt & Sage"
- "Citrus & Jasmine"
- "Freesia & English Pear"
- "Lemon & Verbena"
Relove Official Online Shop
Yen Channel
All products sold out completely during the broadcast. This enthusiastic response, with all prepared items selling out, suggests a high latent demand for femcare.
All products sold out on the day of the broadcast.
During the broadcast, Yen Shacho clearly explained the necessity of femcare and how to incorporate it into daily routines.
Viewers flooded the comments with remarks like, "I want to try it with my daughter" and "I want to try a dedicated delicate zone product for the first time," leading to a rush of orders during the broadcast.
The lingerie wash was also widely appealing to those unfamiliar with lingerie care, as it was introduced as a way to prolong the life of precious underwear.
Even after both products sold out during the broadcast, orders continued to pour in, totaling approximately 3,500 units for both products combined.
As symbolized by comments like "I want to try it with my daughter," a significant achievement of this broadcast was its appeal to a wide range of viewers, from teenagers to those over 40. This indicates that femcare is being accepted not just by one generation, but as a shared care habit between mothers and daughters.
In Taiwan, femcare is already widely established as a daily routine, but in Japan, awareness is still not widespread, and familiarity with dedicated care items is low. In this context, the overwhelming response this time demonstrates that a definite latent demand for femcare exists in the Japanese market. We believe that the immediate purchasing appeal of live commerce combined with the overwhelming influence of Yen Channel led to this significant result.
About Live Streamer "Yen Shacho (Yen Channel)"
Based on sales expertise cultivated through apparel brand management, Yen Shacho officially launched live commerce on TikTok's "Yen Channel" in 2023.
In just two years, she has achieved monthly sales exceeding 350 million yen and 137,000 concurrent viewers, securing the number one GMV on TikTok for four consecutive months, establishing herself as a top-class live streamer in Japan.
Her product appeal, backed by overwhelming sales results, and her friendly, approachable talk style that fosters closeness with viewers are her hallmarks. Our products also sold out instantly thanks to her captivating presentation.
Currently, she is also attracting attention as a practical entrepreneur involved in training live streamers domestically and internationally, expanding overseas products into Japan, and regional revitalization.
About Relove Products
Delicate Zone Cleansing Gel [2 types to choose from] (120mL / Non-Cool: 3,960 yen, Cool: 3,850 yen *tax included)
"Ultimate gentleness for lifelong skin."
This is a delicate zone specific cleansing gel that washes with beauty serum ingredients. Its weakly acidic (pH3.8 designed) delicate foam addresses bothersome odors and discomfort. It moisturizes with each wash, leading to confident, bare skin.
■ Key Ingredients
- Lactic acid (pH balance care)
- Amino acid-based cleansing ingredients (low irritation cleansing)
- Persimmon fruit extract (odor care)
- Lactic acid/Bifidobacterium-derived ingredients (skin environment support)
- Cranberry fruit extract (condition care)
SLS・SLES・soap-free
Available in 2 types: Non-Cool and Cool (containing natural mint ingredients)
Lingerie Wash [5 types of scents to choose from] (80mL / 1,760 yen, 220mL / 3,080 yen *tax included)
"Keep your favorites beautiful, longer."
This is a neutral detergent specifically for underwear. It adopts a plant-derived enzyme formula that quickly tackles menstrual blood and discharge stains. Enzymes break down protein stains, removing the source of odors. It prevents precious lingerie from losing its shape and maintains a new-like shine with every wash.
5 types of scents:
- "White Musk & Rose"
- "Sea Salt & Sage"
- "Citrus & Jasmine"
- "Freesia & English Pear"
- "Lemon & Verbena"
Relove Official Online Shop
Yen Channel