Tohoku Electric Consumer Cooperative to Support Health of Approx. 30,000 Members; Begins Offering Relive Wear on Employee Benefits Website

Relive Co., Ltd. (Headquarters: Aoba-ku, Sendai City, Miyagi Prefecture; Representative Director: Takafumi Sasaki) announces that its functional apparel line "Relive Wear Series" will be listed starting July 1, 2026, on the "Designated Store Service" section of the employee benefits website operated by Tohoku Electric Consumer Cooperative (Headquarters: Aoba-ku, Sendai City, Miyagi Prefecture).

Through this initiative, Relive aims to support the health and employee welfare of approximately 30,000 members of Tohoku Electric Consumer Cooperative by creating an accessible environment for purchasing Relive Wear Series products for everyday and work use.

Background of Implementation

In recent years, corporate interest in health management has been growing. The Ministry of Economy, Trade and Industry's concept of "Health Management"—strategically promoting employee health from a business perspective—has gained attention as a means to enhance corporate value, improve talent retention, and create a more comfortable workplace.

Tohoku Electric Consumer Cooperative supports members' daily lives and employee benefits, with members primarily from the Tohoku Electric Power Group companies. Within this group, the principle "health and safety take precedence over all else" guides efforts to create a workplace where every employee can stay healthy and thrive. The group actively promotes health management, focusing on establishing exercise routines, mental health support, and women's health initiatives.

Tohoku Electric Power and Tohoku Electric Network have been certified consecutively as "Certified Excellent Health Management Corporations (White 500) 2026" by the Ministry of Economy, Trade and Industry and the Japan Health Conference.

In this context, Relive Co., Ltd. will begin listing its functional apparel "Relive Wear Series" on the "Designated Store Service" section of the employee benefits website operated by Tohoku Electric Consumer Cooperative, targeting approximately 30,000 members.

This initiative aims to broaden accessible options for integrating health-promoting habits into daily life and work. By making Relive Wear Series products more readily available, we aim to support members' health and enhance employee welfare.

Additionally, through collaboration between Relive Co., Ltd., headquartered in Sendai City, Miyagi Prefecture, and Tohoku Electric Consumer Cooperative, we aim to contribute to creating healthier, more vibrant work environments for people across the Tohoku region.

About Tohoku Electric Consumer Cooperative

Established on April 20, 1990, Tohoku Electric Consumer Cooperative is a consumer cooperative organization founded on the principle of mutual support, with members investing collectively to advance cultural and economic well-being.

Serving employees of Tohoku Electric Power Group companies and affiliated organizations, the cooperative had 30,517 members as of March 31, 2026. It offers a wide range of services supporting members' lifestyles and employee benefits, including insurance and mutual aid programs, Co-op AEON Card, gasoline cards, housing support programs, partner loans, Co-op-recommended products, and designated store services.

Featured Products (Examples)

The featured products include the general medical device "Relive Shirt Core," the "Cool Fit Inner" suitable for hot seasons, and "Relive Loungewear," ideal for relaxing at home or stepping out nearby—offering versatile options for both work and daily life.

General Medical Device "Relive Shirt Core"

Relive Shirt Core is a registered home-use far-infrared blood circulation promoting garment classified as a general medical device. (Medical Device Registration Number: 28B3X10040000011)

Made of 100% high-performance polyester infused with ceramic, it offers excellent elasticity and a smooth texture. The fabric absorbs body heat and emits far-infrared radiation, promoting blood circulation simply by wearing it.

[Main Effects] • Improved blood circulation • Fatigue recovery • Relief from muscle stiffness in the waist and shoulders • Reduced muscle fatigue

Cool Fit Inner

Cool Fit Inner is a moisture-wicking, quick-drying innerwear with a smooth, comfortable feel. It maintains comfort even when sweating, thanks to its excellent moisture release.

Featuring contact-cooling fabric, it provides an instant cool sensation upon skin contact. It achieves a Q-max value of 0.213 W/cm2 under JIS L1927 (20°C condition).

Despite its lightweight and thin construction, it uses stretchable fabric for superior flexibility. Its non-bulky design makes it ideal not only for daily wear but also as innerwear during hot seasons.

〈Unisex〉Relive Loungewear

Relive Loungewear is a coordinated set of loungewear featuring minerals treated with special processing printed onto the fabric.

Made from recycled yarn in a seersucker weave, it quickly moves moisture to the outer layer and spreads it for rapid evaporation, keeping the interior of the garment dry. The seersucker fabric's unique texture ensures minimal skin contact, offering breathability and a smooth, dry feel.

Ideal not only as relaxing wear for time at home but also recommended for stepping out nearby without changing clothes.

Comment from Mr. Takahiro Ogihara, Managing Director, Tohoku Electric Consumer Cooperative

"Tohoku Electric Consumer Cooperative was established to enhance employee benefits and disposable income for members of the Tohoku Electric Power Group. We are honored to celebrate our 35th anniversary since our launch in 2025.

We are pleased to have entered a designated store agreement with Relive, enabling us to offer products to our members who work tirelessly across Tohoku and Niigata regions to ensure stable electricity supply and solve regional challenges.

Despite increasingly harsh working conditions due to extreme heat and heavy snowfall, we hope many members will try these products and find them a small but meaningful support for safety and health."

Comment from Mr. Takafumi Sasaki, Representative Director, Relive Co., Ltd.

"We are deeply honored that the Relive Wear Series will be featured on Tohoku Electric Consumer Cooperative's employee benefits website.

Relive has always been committed to our mission of contributing to a world where everyone can lead mentally and physically healthy, happy lives, developing Relive Wear with the belief that health is a fundamental foundation for both work and daily enjoyment.

We hope this initiative inspires members to think more about maintaining health and improving daily well-being, and serves as a small step toward living each day more healthily. Going forward, as a Tohoku-based company, we will continue contributing to our local community through health initiatives."

About Relive Wear

Relive Wear emits far-infrared radiation, promoting blood circulation simply by wearing it. Its signature "Relive Processing" incorporates multiple specially treated minerals into ink and prints them along key body points to physically support body movement. This processing not only enhances performance but also supports natural body movement when worn regularly.

About Relive Co., Ltd.

Relive Co., Ltd. operates under the corporate philosophy of "contributing to people worldwide achieving mentally and physically healthy, happy lives," manufacturing and selling the functional apparel line "Relive Wear."

Since its launch, Relive Wear has received widespread support, reaching cumulative sales of 5 million units as of February 29, 2026 (survey period: July 1, 2019 – February 28, 2026). Used by diverse groups ranging from elderly individuals and labor-intensive workers to athletes, Relive is a functional apparel company supporting health across everyday life and sports activities.

Established: October 2017 Representative: Takafumi Sasaki Headquarters: Omega Court Building 1F, 3-27-3 Nagamigaoka, Izumi-ku, Sendai City, Miyagi Prefecture 981-3122 Business Activities: Development, manufacturing, and wholesale of Relive shirts, pants, and related apparel Official Website: https://www.reliveshirts.com/