Relic, a Business Co-Creation Company, Releases White Paper on the Mindset Shift to Scale Up New Ventures

Relic Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Takao Kitajima; CTO: Ryo Oniwa), a business co-creation company, today announced the release of a white paper titled 'The Mindset Shift to Scale Up New Ventures,' summarizing solutions to the challenge of new ventures remaining small-scale ("small-grain problem") in new business development.

Based on co-creation experiences with over 5,000 companies, this report presents a structured approach to systematically derive large-scale, reproducible ventures ("large-ball ventures") using Customer Value Chain Analysis (CVCA: Customer Value Chain Analysis, hereinafter CVCA), without relying on individual inspiration.

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■ Background: The Reality of 'Small-Grain' New Ventures in Large Enterprises

Currently, while many large enterprises are engaged in new business development, only a handful of ventures reach the scale of tens to hundreds of billions of yen, even if they achieve several hundred million yen in revenue. Meanwhile, a revenue target of 100 billion yen is often considered a meaningful benchmark compared to existing businesses, making the "100-billion-yen barrier" a major challenge. To help companies break through this barrier and reliably capture new business opportunities, Relic has published this report summarizing its accumulated know-how from past co-creation projects.

■ Structured Approach Starting with CVCA (Customer Value Chain Analysis)

Even with talented personnel, new ventures often remain small due to structural limitations of individual ideation approaches that are confined within the company or department, failing to fully capture stakeholders surrounding the customer. To overcome this barrier, the report explains an approach using CVCA, which views customer companies not as isolated "points," but as interconnected "surfaces" of value flows among stakeholders. This enables the objective and structural identification of intervention opportunities. The report proposes two key mindset shifts organizations should adopt to create large-scale, reproducible ventures:

① Shift in Ideation Starting Point: From "Company-Centric" to "Value Chain-Centric"

② Shift in Idea Generation: From "Zero-Based Thinking" to "Application of Systematic Expansion Patterns"

These shifts help organizations move beyond reliance on individual passion or inspiration. By objectively identifying distortions and gaps within the value chain (ecosystem) and applying Relic’s systematic "8 Expansion Patterns," companies can build a mechanism to continuously generate high-quality business concepts as an organization.

■ Overview and Download Method of the Report

Executives and business development leaders seeking to establish a reproducible process for creating large-scale ventures without relying on individual creativity are encouraged to download and utilize the report via the URL below.

Document Title: The Mindset Shift to Scale Up New Ventures

URL: https://share.hsforms.com/1tXQn8MvnRZytqgy_AWiFqQqbc34

Relic Co., Ltd.

Company Name: Relic Co., Ltd.
Representatives: CEO Takao Kitajima / CTO Ryo Oniwa
Headquarters: Ebisu Garden Place Tower 19F, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Founded: August 2015
Business Activities: Incubation tech, business production/new venture development support, open innovation (startup investment, VC fund operation, CVC setup/operation support, joint ventures/JV creation, etc.), innovator talent development, regional revitalization/local innovation, innovation workplace services
Corporate Website: https://relic.co.jp

Relic is a "business co-creation company" that partners with leading Japanese enterprises to turn new ventures, open innovation, AX, and DX initiatives into reality—not stopping at ideation, but executing through monetization, core business integration, spin-offs, and secondment-based entrepreneurship. Relic overcomes structural barriers in large enterprises through its unique "Dejima Co-Creation Scheme©," where Relic takes the lead as the business entity. As Japan’s largest BTC organization equipped with business, technology, and creative expertise, Relic executes seamlessly from strategy to implementation and growth. A collective of entrepreneurs who have internally launched diverse ventures and startups exceeding 10 billion yen in revenue, Relic is also a team of specialists covering deep tech fields including AI and hardware. The company provides integrated innovation management, including investments from its proprietary products and managed VC/CVC funds. As the leading player in new venture development with the #1 domestic market share (※), Relic is a one-of-a-kind co-creation partner, having engaged in over 5,000 business developments and joint ventures across 18 prefectures nationwide.
※2024, "Boutique Consulting Market Survey in New Business Development," Relic Co., Ltd. and Digital Impact Inc., https://relic.co.jp/press-release/54696/