REJECT (headquartered in Minato-ku, Tokyo; CEO: Shoya Koyama), the operator of the eSports team 'REJECT', announces the continuation of its partnership with Visa Worldwide Japan Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; President & CEO: Satyan Kidron, hereinafter 'Visa') through the 2026 fiscal year.

Since 2024, REJECT and Visa have collaborated on various online and offline initiatives centered on gaming communities. In recent years, eSports and gaming culture have continued to grow beyond competitive play and live streaming, evolving into a broader cultural phenomenon that includes real-world events and community experiences. REJECT has been actively engaged in community-rooted activities such as events and content creation, building on its core eSports team operations. Through these efforts, REJECT and Visa have jointly advanced multiple initiatives aimed at enriching the gaming community.

With this renewed partnership, both companies will continue to implement diverse programs targeting gaming communities, further promoting the growth of eSports and gaming culture.

REJECT will continue to drive new initiatives rooted in eSports and gaming culture in collaboration with its partner companies.

[Comment from Shoya Koyama, CEO of REJECT Co., Ltd.]

We are delighted to continue our partnership with Visa. Since 2024, Visa has gone beyond the role of a traditional sponsor, actively collaborating with us to engage directly with the gaming community. eSports and gaming culture are expanding not only online but also through real-world events and shared experiences. We look forward to continuing our joint efforts with Visa to create new initiatives for the gaming community and further elevate the eSports scene.

[Comment from Akihiro Satomura, Head of Marketing, Japan, Korea & Mongolia, Visa Worldwide Japan Co., Ltd.]

We are thrilled to continue our journey with REJECT this year. Through our collaboration, we have witnessed how the athletes’ dedication to competing on the global stage, combined with the passionate support of fans, has elevated eSports from a mere competition to a vibrant cultural movement. As a global payments network, Visa aims to support experiences where the passion and enthusiasm of fans can transcend borders. Together with REJECT, we will work toward creating an environment where players, fans, and all gaming enthusiasts can connect freely, challenge themselves, and enjoy the experience.

About the eSports Team REJECT

Founded in 2018, REJECT is a leading eSports team in Japan, boasting the highest number of competitive titles and international tournament appearances. With over JPY 750 million in total prize winnings, REJECT holds the top domestic record. Additionally, REJECT has been selected as a partner team for the FOUNDATION CLUB PARTNER PROGRAM 2025 at the international tournament ESPORTS WORLD CUP, which features a total prize pool exceeding JPY 10 billion and includes only 40 teams worldwide. The team includes iconic players such as Daigo Umehara in fighting games and Dep in shooting games, continuously striving for global excellence.

Website: https://reject.jp/

Online Store: https://brand.reject.jp/

X: https://x.com/RC_REJECT

Instagram: https://www.instagram.com/rc_reject/

YouTube: https://www.youtube.com/c/REJECTesports

About REJECT Supporter

REJECT Supporter is a supporter program that enables companies and individuals to back the activities and challenges of the eSports team 'REJECT' with small contributions. Supporters receive exclusive benefits such as limited merchandise, opportunities to interact with players, and access to community events.

The program can also be utilized for corporate branding, enhancing internal communication, youth-focused recruitment outreach, and building networks among companies with shared affinity for REJECT. We welcome all organizations to join this initiative as a first step in leveraging eSports.

Dedicated Website: https://reject.jp/supporter/

About REJECT Co., Ltd.

REJECT Co., Ltd. operates under the mission of 'EMPOWER GAMING LIFE,' managing the eSports team 'REJECT' and engaging in gaming gear development, streamer and VTuber management, and content and event production. Its gaming gear brand, REJECT GEAR, develops meticulously crafted products based on insights from world-class competitive players.

Corporate Site: https://reject.co.jp/

Careers: https://hrmos.co/pages/reject/jobs

REJECT GEAR Development Column: https://brand.reject.jp/blogs/column/gear-log-1-reject-arcade-controller-wip

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: REJECT Supporter / REJECT GEAR