REJECT Co., Ltd. Begins Handling Its Own Brand 'REJECT GEAR' at Major Electronics Retailer 'Yodobashi Camera'
REJECT Co., Ltd. has announced that its own brand 'REJECT GEAR' products will be available at select Yodobashi Camera stores and their official online store starting May 1, 2026. This expands their sales channels and enhances customer experience for gaming gear.
📋 Article Processing Timeline
- 📰 Published: May 5, 2026 at 03:00
- 🔍 Collected: May 4, 2026 at 18:31
- 🤖 AI Analyzed: May 4, 2026 at 18:53 (21 min after Collected)
REJECT Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Shoya Koyama) announced that its proprietary brand 'REJECT GEAR' products will be available starting May 1, 2026 (Friday) at select stores of the major electronics retailer 'Yodobashi Camera' and its official online store.
■ Background of Sales Channel Expansion
'REJECT GEAR', which has primarily been developed through its official online store, has received strong support from many fans and players. With the start of sales at Yodobashi Camera, one of Japan's largest electronics retailers, customers will now be able to physically experience the products' quality and feel before making a purchase.
'REJECT GEAR' will continue to strive to expand its touchpoints to provide the best competitive environment for even more players.
■ Product Lineup
A wide range of products will be available in stores, from competitive devices including a collaboration mouse with LAMZU, to accessories that support a comfortable gaming life. Additionally, Yodobashi Camera Multimedia Akiba will feature a physical display of the new 'REJECT Arcade Controller', supervised by REJECT streamer Haitani.
【Main Product Lineup】
REJECT x LAMZU PARO 8K REJECT SPECIAL EDITION
UNIVERSAL GRIP TAPE "YOROI"
FENON Mousepad
SLEEP EYEMASK BLACKOUT
【REJECT Arcade Controller Gallery】
■ Sales and Store Information
・Yodobashi Camera Multimedia Akiba (Store Information)
・Yodobashi Camera Multimedia Umeda (Store Information)
・Yodobashi.com (Website URL)
About Esports Team REJECT
REJECT is an esports team established in 2018. It boasts the highest number of title divisions and international tournament appearances in Japan, with cumulative prize money exceeding 750 million JPY, ranking No. 1 domestically. Furthermore, REJECT was selected as a partner team for the FOUNDATION CLUB PARTNER PROGRAM 2025, which selects only 40 teams worldwide for the ESPORTS WORLD CUP, an international tournament with over 10 billion JPY in prize money. The team features iconic players in each genre, such as Daigo Umehara in the fighting game division and Dep in the shooting game division, and continues to challenge with an eye on the world's top.
Web: https://reject.jp/
Online Store: https://brand.reject.jp/
X: https://x.com/RC_REJECT
Instagram: https://www.instagram.com/rc_reject/
YouTube: https://www.youtube.com/c/REJECTesports
About REJECT Supporter
REJECT Supporter is a program for companies and individuals to support the activities and challenges of the esports team 'REJECT' with small contributions. Participants receive benefits such as exclusive merchandise, interaction with affiliated players, and community participation.
It can also be utilized for various purposes such as corporate branding, invigorating internal communication, recruitment promotion for younger generations, and building networks between companies highly compatible with REJECT. We welcome your participation in this program as a first step in utilizing esports.
Special Site: https://reject.jp/supporter/
About REJECT Co., Ltd.
REJECT Co., Ltd. operates with the mission 'EMPOWER GAMING LIFE', primarily managing the esports team 'REJECT', and also handling gaming gear, streamer/VTuber management, and content/event production as an esports company. For the gaming gear brand REJECT GEAR, product development is carried out with meticulous attention to detail, leveraging the expertise of players competing globally.
Corporate Site: https://reject.co.jp/
Recruitment Information: https://hrmos.co/pages/reject/jobs
REJECT GEAR Development Column: https://brand.reject.jp/blogs/column/gear-log-1-reject-arcade-controller-wip
■ Background of Sales Channel Expansion
'REJECT GEAR', which has primarily been developed through its official online store, has received strong support from many fans and players. With the start of sales at Yodobashi Camera, one of Japan's largest electronics retailers, customers will now be able to physically experience the products' quality and feel before making a purchase.
'REJECT GEAR' will continue to strive to expand its touchpoints to provide the best competitive environment for even more players.
■ Product Lineup
A wide range of products will be available in stores, from competitive devices including a collaboration mouse with LAMZU, to accessories that support a comfortable gaming life. Additionally, Yodobashi Camera Multimedia Akiba will feature a physical display of the new 'REJECT Arcade Controller', supervised by REJECT streamer Haitani.
【Main Product Lineup】
REJECT x LAMZU PARO 8K REJECT SPECIAL EDITION
UNIVERSAL GRIP TAPE "YOROI"
FENON Mousepad
SLEEP EYEMASK BLACKOUT
【REJECT Arcade Controller Gallery】
■ Sales and Store Information
・Yodobashi Camera Multimedia Akiba (Store Information)
・Yodobashi Camera Multimedia Umeda (Store Information)
・Yodobashi.com (Website URL)
About Esports Team REJECT
REJECT is an esports team established in 2018. It boasts the highest number of title divisions and international tournament appearances in Japan, with cumulative prize money exceeding 750 million JPY, ranking No. 1 domestically. Furthermore, REJECT was selected as a partner team for the FOUNDATION CLUB PARTNER PROGRAM 2025, which selects only 40 teams worldwide for the ESPORTS WORLD CUP, an international tournament with over 10 billion JPY in prize money. The team features iconic players in each genre, such as Daigo Umehara in the fighting game division and Dep in the shooting game division, and continues to challenge with an eye on the world's top.
Web: https://reject.jp/
Online Store: https://brand.reject.jp/
X: https://x.com/RC_REJECT
Instagram: https://www.instagram.com/rc_reject/
YouTube: https://www.youtube.com/c/REJECTesports
About REJECT Supporter
REJECT Supporter is a program for companies and individuals to support the activities and challenges of the esports team 'REJECT' with small contributions. Participants receive benefits such as exclusive merchandise, interaction with affiliated players, and community participation.
It can also be utilized for various purposes such as corporate branding, invigorating internal communication, recruitment promotion for younger generations, and building networks between companies highly compatible with REJECT. We welcome your participation in this program as a first step in utilizing esports.
Special Site: https://reject.jp/supporter/
About REJECT Co., Ltd.
REJECT Co., Ltd. operates with the mission 'EMPOWER GAMING LIFE', primarily managing the esports team 'REJECT', and also handling gaming gear, streamer/VTuber management, and content/event production as an esports company. For the gaming gear brand REJECT GEAR, product development is carried out with meticulous attention to detail, leveraging the expertise of players competing globally.
Corporate Site: https://reject.co.jp/
Recruitment Information: https://hrmos.co/pages/reject/jobs
REJECT GEAR Development Column: https://brand.reject.jp/blogs/column/gear-log-1-reject-arcade-controller-wip