Marketing AI OS "ENSOR" Adds Ad Creative Improvement Feature: AI Identifies Design Issues and Automatically Generates Improved Banners
REHATCH Inc. announced the addition of a new "Ad Creative Improvement" feature to its marketing AI OS "ENSOR." This feature enables AI to diagnose design issues in ad banners and automatically generate improved versions, allowing in-house marketing teams to accelerate their creative PDCA cycles without relying on design skills.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 19:38
- 🔍 Collected: May 7, 2026 at 11:01
- 🤖 AI Analyzed: May 7, 2026 at 11:18 (16 min after Collected)
For teams that handle in-house advertising operations, challenges such as "being unable to articulate why banner performance is low" or "not knowing where to make improvements" occur daily. REHATCH Inc. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Ryota Sakoda) announced that it has added a new "Ad Creative Improvement" feature to its marketing AI OS "ENSOR" (Ensor), which uses AI to diagnose and improve design issues in ad banners.
■ Background of the Release
In the field of in-house marketing, it is a daily occurrence for advertising banners in operation to "somehow have low performance" or for teams to "want to improve but not know what to change." In a structure without an art director, it is inherently difficult to identify design-related issues from a design perspective, often requiring external requests.
- Correction instructions become vague because design issues cannot be articulated.
- Requests to external art directors are time-consuming and costly, leading to slow improvement cycles.
- The number of trials and errors is limited by production resources.
With this new feature, ENSOR provides in-house teams with an environment where AI diagnoses existing banners from an art director's perspective, specifically articulates design issues, and automatically generates improved banner versions.
■ Details of the New Feature
The Ad Creative Improvement feature is a function that, when existing ad banner images are provided to ENSOR, AI diagnoses design issues such as contrast, eye-tracking, information hierarchy, and clarity of appeal from an art director's perspective, and then automatically generates improved banner versions.
▼ Usage Flow (3 Steps)
Step 1: Upload the ad banner image you want to improve to ENSOR.
Step 2: AI diagnoses design issues and presents improvement points in articulated language.
Step 3: Based on the diagnostic results, improved banner versions are automatically generated and output.
Since the resulting banners are output along with the reasons for improvement, this information can also be accumulated as reference for future production. Marketers can take the lead in formulating, executing, and verifying improvement hypotheses without relying on design skills.
▼ Before
Improving banner design required requests to an in-house AD or external production company, with each correction taking several days. Improvement points also relied on subjective judgment.
▼ After
By simply providing existing banners to ENSOR, AI immediately performs an AD-level diagnosis and generates improved versions. From articulating issues to obtaining improved banners, marketers can complete the entire process themselves.
Original banner material
Generated banner A Generated banner B Generated banner C
■ Anticipated Use Cases
For teams that have already internalized advertising operations:
Teams that produce a large number of ad banners in-house but experience varying creative performance can utilize this to internally formulate hypotheses for design improvements. Since improved banner versions can be generated instantly without requesting an art director each time, it is possible to elevate design quality while maintaining the speed of the creative PDCA cycle.
For companies wishing to promote the internalization of advertising operations:
Companies attempting to internalize banner improvements without a designer or art director can utilize this for designing improvement starting points. Since AI articulates issues and outputs improved versions, they can complete the improvement PDCA cycle in-house without specialized design knowledge.
■ About ENSOR
ENSOR is an AI creative generation platform for marketers, conceptualized as "AI that mass-produces winning banners - a continuously learning marketing OS." It executes creative strategy planning, integration, and generation in 1/5 of the traditional time, and functions as a marketing AI OS that integrates data scattered across advertising platforms, GA, etc., and performs real-time analysis and proposal of measures.
Main Features
- AI Editing: Achieves high-quality design generation, including background replacement and horizontal expansion, enabling corrections in 3 minutes and submission completion in 10 minutes.
- Rough Draft Creation: Generates optimal appeal axes and copy through dialogue with brand-aware AI.
- Video Generation: Easily converts static banners into videos, allowing for diverse expressions such as background movement, character motion, CTA button animation, and overall effects.
- LP Generation: Interacts with AI in a chat format to obtain high-quality landing page images and implementation code.
- Data Integration: Integrates multiple marketing data for analysis and improvement of measures.
- Brand Tone & Manner: Automatically extracts colors, fonts, and tone & manner by simply entering a URL.
- Brand Check: Centralizes planning and review, with AI automatically checking advertising expression rules and brand compliance.
- Templates: Over 100 types of templates are available, enabling creative production tailored to industry and purpose.
▼ ENSOR Service Site
ht
Keywords:
■ Background of the Release
In the field of in-house marketing, it is a daily occurrence for advertising banners in operation to "somehow have low performance" or for teams to "want to improve but not know what to change." In a structure without an art director, it is inherently difficult to identify design-related issues from a design perspective, often requiring external requests.
- Correction instructions become vague because design issues cannot be articulated.
- Requests to external art directors are time-consuming and costly, leading to slow improvement cycles.
- The number of trials and errors is limited by production resources.
With this new feature, ENSOR provides in-house teams with an environment where AI diagnoses existing banners from an art director's perspective, specifically articulates design issues, and automatically generates improved banner versions.
■ Details of the New Feature
The Ad Creative Improvement feature is a function that, when existing ad banner images are provided to ENSOR, AI diagnoses design issues such as contrast, eye-tracking, information hierarchy, and clarity of appeal from an art director's perspective, and then automatically generates improved banner versions.
▼ Usage Flow (3 Steps)
Step 1: Upload the ad banner image you want to improve to ENSOR.
Step 2: AI diagnoses design issues and presents improvement points in articulated language.
Step 3: Based on the diagnostic results, improved banner versions are automatically generated and output.
Since the resulting banners are output along with the reasons for improvement, this information can also be accumulated as reference for future production. Marketers can take the lead in formulating, executing, and verifying improvement hypotheses without relying on design skills.
▼ Before
Improving banner design required requests to an in-house AD or external production company, with each correction taking several days. Improvement points also relied on subjective judgment.
▼ After
By simply providing existing banners to ENSOR, AI immediately performs an AD-level diagnosis and generates improved versions. From articulating issues to obtaining improved banners, marketers can complete the entire process themselves.
Original banner material
Generated banner A Generated banner B Generated banner C
■ Anticipated Use Cases
For teams that have already internalized advertising operations:
Teams that produce a large number of ad banners in-house but experience varying creative performance can utilize this to internally formulate hypotheses for design improvements. Since improved banner versions can be generated instantly without requesting an art director each time, it is possible to elevate design quality while maintaining the speed of the creative PDCA cycle.
For companies wishing to promote the internalization of advertising operations:
Companies attempting to internalize banner improvements without a designer or art director can utilize this for designing improvement starting points. Since AI articulates issues and outputs improved versions, they can complete the improvement PDCA cycle in-house without specialized design knowledge.
■ About ENSOR
ENSOR is an AI creative generation platform for marketers, conceptualized as "AI that mass-produces winning banners - a continuously learning marketing OS." It executes creative strategy planning, integration, and generation in 1/5 of the traditional time, and functions as a marketing AI OS that integrates data scattered across advertising platforms, GA, etc., and performs real-time analysis and proposal of measures.
Main Features
- AI Editing: Achieves high-quality design generation, including background replacement and horizontal expansion, enabling corrections in 3 minutes and submission completion in 10 minutes.
- Rough Draft Creation: Generates optimal appeal axes and copy through dialogue with brand-aware AI.
- Video Generation: Easily converts static banners into videos, allowing for diverse expressions such as background movement, character motion, CTA button animation, and overall effects.
- LP Generation: Interacts with AI in a chat format to obtain high-quality landing page images and implementation code.
- Data Integration: Integrates multiple marketing data for analysis and improvement of measures.
- Brand Tone & Manner: Automatically extracts colors, fonts, and tone & manner by simply entering a URL.
- Brand Check: Centralizes planning and review, with AI automatically checking advertising expression rules and brand compliance.
- Templates: Over 100 types of templates are available, enabling creative production tailored to industry and purpose.
▼ ENSOR Service Site
ht
Keywords: