Marketing AI OS "ENSOR" Adds CTA and Copy Design Change Function – Instantly Generates 5 Patterns of Improved Copy and CTA for Existing Banners
REHATCH Inc. has added a new feature to its Marketing AI OS "ENSOR" that allows AI to instantly generate 5 patterns of improved CTA and copy designs for existing banners. This aims to eliminate production bottlenecks in A/B testing of ad creatives, thereby increasing the volume and speed of tests.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 01:19
- 🔍 Collected: April 14, 2026 at 17:01
- 🤖 AI Analyzed: April 19, 2026 at 15:01 (117h 59m after Collected)
For teams advancing in-house ad creative production, the ability to quickly mass-produce variations for CTA design improvements is a challenge directly linked to the speed of A/B testing. REHATCH Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ryota Sakoda) is pleased to announce the addition of a new function, "CTA/Copy Design Change," to its Marketing AI OS "ENSOR," which enables AI to instantly generate 5 patterns of CTA improvements.
■ Background of the Release
In improving the click-through rate (CTR) of ad banners, copy expression and CTA button design are direct influencing factors. However, to verify "which copy resonates" or "how to change the wording, color, and shape of the CTA," it requires the effort of creating multiple improvement proposals and running A/B tests.
- Producing different copy patterns requires design work each time.
- Even minor CTA design changes may require a production request flow.
- A/B test variations are limited by production resources.
Companies that are advancing in-house ad operations are more likely to face this production bottleneck, which limits the number of A/B tests they can conduct. With this function, ENSOR provides an environment where AI improves the copy text and CTA design of existing banners, instantly generating 5 patterns of variation banners.
■ Details of the New Function
The CTA/Copy Design Change function allows users to upload an existing ad banner to ENSOR, and the AI automatically generates 5 patterns of variation banners by combining improved copy expressions and optimized CTA designs (button text, shape, color scheme, etc.).
▼ Usage Flow (3 Steps)
Step 1: Upload the ad banner image to be improved to ENSOR.
Step 2: Optionally enter the direction of improvement or important elements (e.g., CTR increase, appeal change).
Step 3: AI generates 5 patterns of improved copy and CTA, and outputs them as banner images.
The generated 5 patterns can be directly used as input material for A/B testing. This comprehensive CTA improvement, including not only text changes but also adjustments to button color, shape, and size, can be completed in a single operation.
▼ Before
Producing variations for copy and CTA, even for text changes, required requests to designers, which took time to prepare materials for A/B testing.
▼ After
By simply providing an existing banner to ENSOR, 5 patterns with improved copy and CTA are instantly generated. The number of A/B test hypotheses can be increased without depending on production effort.
▼ Expected Use Cases
- Teams already in-housing ad operations: Can complete CTA improvement material preparation within ENSOR alone, eliminating external requests. This allows for testing volume and speed without being constrained by production resources.
- Companies aiming to advance in-house ad operations: By creating an environment where CTA variations can be mass-produced without designers, this can be utilized as a first step to gradually reduce reliance on external production.
■ About ENSOR
ENSOR is a marketing AI creative generation platform for marketers, based on the concept of "AI that mass-produces winning banners - a learning marketing OS." It executes creative planning, linking, and generation in 1/5 the conventional time, and functions as a marketing AI OS that integrates scattered data (ads, CRM, GA) for real-time AI analysis and proposal.
Main Functions
- AI Editing: Achieves high-quality design generation, including background replacement and horizontal expansion, with 3-minute corrections and 10-minute submission.
- Rough Creation: AI understands the brand and generates optimal appeal axes and copy through dialogue.
- Video Generation: Easily animates still banners, enabling diverse expressions such as background movement, human motion, CTA button animation, and overall effects.
- LP Generation: AI conversation generates high-quality landing page images and implementation code.
- Data Linkage: Integrates multiple marketing data for analysis and improvement.
- Brand Tonal Matching: Automatically extracts colors, fonts, and brand tone from a URL.
■ Background of the Release
In improving the click-through rate (CTR) of ad banners, copy expression and CTA button design are direct influencing factors. However, to verify "which copy resonates" or "how to change the wording, color, and shape of the CTA," it requires the effort of creating multiple improvement proposals and running A/B tests.
- Producing different copy patterns requires design work each time.
- Even minor CTA design changes may require a production request flow.
- A/B test variations are limited by production resources.
Companies that are advancing in-house ad operations are more likely to face this production bottleneck, which limits the number of A/B tests they can conduct. With this function, ENSOR provides an environment where AI improves the copy text and CTA design of existing banners, instantly generating 5 patterns of variation banners.
■ Details of the New Function
The CTA/Copy Design Change function allows users to upload an existing ad banner to ENSOR, and the AI automatically generates 5 patterns of variation banners by combining improved copy expressions and optimized CTA designs (button text, shape, color scheme, etc.).
▼ Usage Flow (3 Steps)
Step 1: Upload the ad banner image to be improved to ENSOR.
Step 2: Optionally enter the direction of improvement or important elements (e.g., CTR increase, appeal change).
Step 3: AI generates 5 patterns of improved copy and CTA, and outputs them as banner images.
The generated 5 patterns can be directly used as input material for A/B testing. This comprehensive CTA improvement, including not only text changes but also adjustments to button color, shape, and size, can be completed in a single operation.
▼ Before
Producing variations for copy and CTA, even for text changes, required requests to designers, which took time to prepare materials for A/B testing.
▼ After
By simply providing an existing banner to ENSOR, 5 patterns with improved copy and CTA are instantly generated. The number of A/B test hypotheses can be increased without depending on production effort.
▼ Expected Use Cases
- Teams already in-housing ad operations: Can complete CTA improvement material preparation within ENSOR alone, eliminating external requests. This allows for testing volume and speed without being constrained by production resources.
- Companies aiming to advance in-house ad operations: By creating an environment where CTA variations can be mass-produced without designers, this can be utilized as a first step to gradually reduce reliance on external production.
■ About ENSOR
ENSOR is a marketing AI creative generation platform for marketers, based on the concept of "AI that mass-produces winning banners - a learning marketing OS." It executes creative planning, linking, and generation in 1/5 the conventional time, and functions as a marketing AI OS that integrates scattered data (ads, CRM, GA) for real-time AI analysis and proposal.
Main Functions
- AI Editing: Achieves high-quality design generation, including background replacement and horizontal expansion, with 3-minute corrections and 10-minute submission.
- Rough Creation: AI understands the brand and generates optimal appeal axes and copy through dialogue.
- Video Generation: Easily animates still banners, enabling diverse expressions such as background movement, human motion, CTA button animation, and overall effects.
- LP Generation: AI conversation generates high-quality landing page images and implementation code.
- Data Linkage: Integrates multiple marketing data for analysis and improvement.
- Brand Tonal Matching: Automatically extracts colors, fonts, and brand tone from a URL.