Marketing AI OS "ENSOR" Adds CTA Button Variation Generation Feature ── Automatically Generates Multiple Patterns with Improved Visibility While Keeping Wording Intact via Ad Image and Request Input

REHATCH Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ryota Sakoda) announces the addition of a new feature, "CTA Button Variation Generation," to its marketing AI OS "ENSOR," designed to support performance improvements in display advertising.

■ Background of the Release

In display advertising, the visibility of CTA (Call to Action) buttons is directly linked to the click-through rate. On the other hand, the task of refining only the design around the button while keeping the catchcopy and offer wording intact tends to be time-consuming due to the need for adjusting the contrast with the background and layout balance.

・Want to increase appeal strength purely through shape, color scheme, and decoration without changing the wording

・Recreating the entire banner disrupts the tone and composition, increasing the burden of brand control and production man-hours

・Want to quickly prepare multiple options for the area around the button for A/B testing

With this feature addition, ENSOR provides an environment where users can regenerate multiple patterns of creatives with CTA buttons aimed at improving visibility and click-through rates, based on the existing design. This is achieved simply by uploading an ad image and entering requests regarding the CTA button they wish to place.

■ Details of the New Feature

Based on the existing CTA button included in the ad image uploaded by the user, or the wording planned for insertion, this feature adds variations to the design around the button *without changing the wording itself*. Prioritizing contrast with the background image, it generates multiple proposed patterns that optimize the color scheme (such as utilizing complementary colors), shape, decoration (drop shadow, glow effect, borders, etc.), and layout balance to create buttons that do not easily blend into the background.

▼ Usage Flow (Overview)

Step 1: Launch the feature and follow the instructions to input the ad image and requests regarding the CTA button

Step 2: Analyze the image and present a design change policy in text format, aimed at ensuring contrast while maintaining the wording

Step 3: Review and approve the presented content to generate multiple patterns of creative images

* A confirmation step is included prior to generation regarding the handling of logos and similar elements.

▼ Before

Testing how a button looks while keeping the wording fixed requires manual work and trial and error by designers, taking time to prepare multiple proposals.

▼ After

By inputting the ad image and requests, and reviewing the composition proposal based on the analysis results, you can obtain two patterns of creatives with CTA buttons designed for visibility.

■ About ENSOR

ENSOR is an AI creative generation platform for marketers based on the concept of "an AI that mass-produces winning banners ── a marketing OS that continues to learn." It executes everything from creative measure planning to integration and generation in 1/5 of the conventional time. As a marketing AI OS that integrates scattered data from advertising, CRM, SFA, EC, etc., and where AI performs real-time analysis and measure proposals, it achieves a reduction in man-hours for data analysis and creative generation tasks.

【Main Features】

• AI Editing: High-quality design generation. Achieves revisions in 3 minutes and submission completion in 10 minutes, including background replacement and horizontal rollout

• Rough Draft Creation: Generates optimal appeal axes and copy through dialogue with a brand-understanding AI

• Video Generation: Easily turns static banners created in ENSOR into videos. Various expressions are possible, such as background movement, character motion, CTA button animation, and overall effects

• LP (Landing Page) Generation: Obtain highly complete LP images and implementation code just by conversing with the AI in a chat format. Marketers can quickly shape LP composition drafts themselves without specialized design or coding knowledge

• Data Integration: Integrates multiple marketing data sources such as advertising, CRM, and DWH, utilizing them from analysis to measure improvement

• Brand Tone & Manner: Automatically extracts colors, fonts, and tone and manner simply by inputting a URL. Functions as a common standard for all expressions

• Brand Check: Consolidates planning and review onto a single screen, streamlining the approval flow. AI automatically checks whether generated creatives and copy comply with advertising expression rules and the company's brand tone & manner. Recommended and NG expressions can be pre-set, streamlining pre-publication risk checks. Catchcopies generated with the rough draft creation feature are automatically reflected as check targets

• Templates: Select a template close to the desired image from over 100 templates and generate images based on it. With templates tailored to industries and uses, they can be utilized as a starting point for creative production

▼ ENSOR Service Site
https://www.ensor-ai.com/

▼ Book an individual explanation for corporations here
https://calendar.app.google/E59WFyTSMFQN1CXLA

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■ About REHATCH Inc.

Company Name: REHATCH Inc.

Location: Portal Akihabara 8F, 2-10-9 Higashikanda, Chiyoda-ku, Tokyo

Representative: Representative Director Ryota Sakoda

Established: August 2019

Business Details: Development and provision of the marketing-specialized AI agent "ENSOR", marketing support business

Corporate Site: <https://re-hatch.jp/>

■ Inquiries Regarding This Matter

REHATCH Inc. Public Relations
E-mail: sdt@re-hatch.jp
TEL: 03-5846-9184