MARK STYLER Introduces "LEEEP" to Brand Official EC Sites, Enhancing Online Customer Experience with Instagram Posts and Videos

REGALI Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Koichiro Inada) announces that its customer experience enhancement platform "LEEEP" has been introduced to the official EC sites of "TONAL," "LAGUNAMOON," "ELENDEEK," and "UN3D." operated by MARK STYLER Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masanori Akiyama, hereinafter "MARK STYLER").

Currently, each brand's EC site has started operating UGC (User Generated Content) functions and video commerce functions utilizing LEEEP, supporting the design of customer experiences that align with each brand's worldview.

Background of Introduction

In the apparel domain, how to express the different worldviews and proposal axes of each brand online greatly influences the user's purchasing experience. In particular, delivering information such as wearing images, styling suggestions, and realistic wearing sensations that are difficult to convey through product specifications and photos alone on EC sites is an important theme for brands.

MARK STYLER has been working on content operations that maximize the worldview of each brand. In this context, an operational environment that can flexibly handle multiple content formats such as UGC and videos with different tones for each brand was required.

LEEEP was adopted because it was evaluated for its ability to centrally manage diverse content formats on a single platform and its flexible content design that aligns with the brand's worldview.

What "LEEEP" Will Achieve This Time

Through this introduction, LEEEP will support the following initiatives:

- Content operations utilizing Instagram posts: Leverage Instagram posts by brand staff and influencers on EC sites to deliver realistic wearing scenes and styling to users - Display of video content using Instagram Live and Reels: Post live streams and Reel videos distributed on Instagram to EC sites, providing users with a more understandable presentation of product appeal and wearing feel - Centralized management of multiple customer touchpoints on a single platform: Consolidate multiple content operations such as UGC and videos on LEEEP, realizing an efficient operational environment that aligns with each brand's worldview

Expected Effects

- Improvement of online purchasing experience through content operations aligned with brand worldview - Enhancement of information transmission to users by utilizing Instagram assets (posts, live videos) on EC sites - Optimization of operational man-hours by consolidating content operations that were spread across multiple tools

Comment from Mr. Endo, Fulfillment Division, EC Headquarters, MARK STYLER Inc.

"Our company operates multiple brands, and one of our important challenges is how faithfully to express each brand's worldview and proposal axes on our EC sites. While valuable content for brands, such as Instagram posts by staff and influencers, had been accumulated, we felt it was not being fully utilized for the EC purchasing experience.

The deciding factor for introducing LEEEP was its ability to flexibly manage different content formats, UGC and video, on a single platform while maintaining the tone for each brand. Also, the management screen is simple and intuitive, and linking Instagram post data with product data is easy, which was a big push for our EC staff to start using it immediately.

Going forward, we aim to further deepen each brand's initiatives, continuously improve content quality based on accumulated data, and enhance the online customer experience."

Future Outlook

REGALI will continue to support companies involved in brand businesses in improving their customer experience by creating an environment where brands can more freely express their cultivated worldviews and proposal axes on their EC sites.

REGALI will also continue to support MARK STYLER so that they can flexibly proceed with daily operations and initiatives while aligning with each brand's efforts.

About LEEEP

"LEEEP" is a platform that integrates brand worldview and customer experience design, evolving EC into an "experience of empathy and immersion." It brings out brand appeal and trust through diverse functions such as UGC (User Generated Content), reviews, videos, and web customer service. It is introduced in over 2,000 EC sites, allowing anyone to easily enhance the brand experience with no code.

Main Features of LEEEP

- Enrich EC experience with diverse content: Utilize content such as UGC, videos, web customer service, and reviews to enrich EC site content, achieving improvements in order rate, dwell time, and average order value. - Easy introduction and operation with no code: Can be easily introduced without specialized knowledge. The simple and intuitive management screen allows even small teams to operate efficiently, significantly reducing operational costs. - Centralize multiple customer touchpoints with LEEEP: Integrate and manage customer touchpoints necessary for EC, such as UGC, videos, social, and reviews, all with LEEEP. Smooth content operations and data management, supporting the creation of an environment for continuously refining the brand experience.

Company Overview

Company Name: REGALI Inc. Representative: President and CEO Koichiro Inada Location: Shibuya-ku, Tokyo Business: Development and provision of customer experience enhancement platform "LEEEP" Website: https://regali.co.jp/