LEEEP Enables 'Favorite' Actions for Items, Coordinates, and Staff as Shopify Flow Triggers
REGALI, Inc.'s customer experience platform 'LEEEP' has launched a new integration with Shopify Flow, providing three types of 'favorite' actions (items, coordinates, staff) as automation triggers. This allows EC merchants to automate CRM measures like customer tagging and email delivery based on pre-purchase interest signals without coding.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:00
- 🔍 Collected: May 25, 2026 at 10:31
- 🤖 AI Analyzed: May 28, 2026 at 12:55 (74h 24m after Collected)
REGALI, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Koichiro Inada) has released a new feature for its customer experience enhancement platform 'LEEEP' that allows three types of 'favorite' actions on LEEEP to be used as triggers in 'Shopify Flow,' a workflow automation function provided by Shopify.
With this feature, EC merchants using Shopify can automate CRM measures such as customer tagging, segment delivery, and email delivery on Shopify Flow without code, triggered by users' 'Item (Product) Favorite,' 'Coordinate Like,' and 'Staff Favorite' actions.
## Background of the Release
In recent years, customer management in EC sites has evolved toward utilizing diverse behavioral data beyond just purchase history. However, many CRM measures are still based on actions like 'browsing,' 'adding to cart,' and 'purchasing,' often failing to capture the intensity of user interest that precedes these steps.
For example, the act of 'favoriting' on an EC site is a signal that represents pre-purchase interest more deeply than 'browsing' but before 'purchasing.' LEEEP has provided a system to accumulate these favorite actions not only for individual products but also for 'styles' and 'people' such as coordinates and staff.
In this release, these three types of favorite actions have been made available as Shopify Flow triggers (events that start automated processes). By directly connecting interest signals generated on LEEEP with Shopify's customer data and CRM tools, an environment has been created where brands can naturally incorporate these into their operational flows.
## Overview of the Feature — Three Types of Favorite Actions as Triggers
The following favorite actions are now available as Shopify Flow triggers:
1. Item (Product) Favorite
Events are linked to Shopify Flow when a member user adds/removes a product to/from favorites on the EC site.
2. Coordinate Like
Events are linked to Shopify Flow when a member user 'likes' or 'unlikes' a coordinate posted by staff. Suitable for apparel and interior brands that propose styled looks.
3. Staff Favorite
Events are linked to Shopify Flow when a member user adds/removes a specific staff member to/from favorites. Suitable for brands utilizing store staff expertise for online customer service.
By utilizing these triggers, you can connect to various automated actions on Shopify Flow, such as automatic customer tagging, email delivery, segment creation, and coupon issuance.
*Note: Use of each trigger requires a contract for the corresponding LEEEP function.
## Examples of Utilization
### Utilization Based on Item Favorites
When a user adds a product to favorites, a customer tag corresponding to that product category is automatically assigned. Subsequently, automated emails can be sent to target customers when new arrivals or restocks in that category occur. Since interest accumulation at the product level can be directly reflected in CRM, communication can be designed based on interest even for users with no purchase history.
### Utilization Based on Coordinate Likes
When a user 'likes' a specific coordinate, follow-up emails can be automatically sent based on the stock status of the items in that coordinate. This enables proposal operations based on style-level interest, such as restock notifications or suggestions for related styles. Since interest in 'combinations' rather than single items can be captured, proposals aligned with the brand's worldview can be continuously delivered.
### Utilization Based on Staff Favorites
When a specific staff member is added to favorites, the staff name is automatically assigned as a customer tag in Shopify. Subsequently, new arrival or priority notification emails can be automatically sent when new posts or new item coordination by that staff member are published. By capitalizing on relationships like 'designated purchases' occurring in stores as online CRM assets, the value of customer service, which tends to be dependent on individuals, can be delivered continuously online.
## Value Obtained from This Feature
By utilizing this feature, EC merchants using Shopify can incorporate pre-purchase interest signals into their CRM.
With this feature, EC merchants using Shopify can automate CRM measures such as customer tagging, segment delivery, and email delivery on Shopify Flow without code, triggered by users' 'Item (Product) Favorite,' 'Coordinate Like,' and 'Staff Favorite' actions.
## Background of the Release
In recent years, customer management in EC sites has evolved toward utilizing diverse behavioral data beyond just purchase history. However, many CRM measures are still based on actions like 'browsing,' 'adding to cart,' and 'purchasing,' often failing to capture the intensity of user interest that precedes these steps.
For example, the act of 'favoriting' on an EC site is a signal that represents pre-purchase interest more deeply than 'browsing' but before 'purchasing.' LEEEP has provided a system to accumulate these favorite actions not only for individual products but also for 'styles' and 'people' such as coordinates and staff.
In this release, these three types of favorite actions have been made available as Shopify Flow triggers (events that start automated processes). By directly connecting interest signals generated on LEEEP with Shopify's customer data and CRM tools, an environment has been created where brands can naturally incorporate these into their operational flows.
## Overview of the Feature — Three Types of Favorite Actions as Triggers
The following favorite actions are now available as Shopify Flow triggers:
1. Item (Product) Favorite
Events are linked to Shopify Flow when a member user adds/removes a product to/from favorites on the EC site.
2. Coordinate Like
Events are linked to Shopify Flow when a member user 'likes' or 'unlikes' a coordinate posted by staff. Suitable for apparel and interior brands that propose styled looks.
3. Staff Favorite
Events are linked to Shopify Flow when a member user adds/removes a specific staff member to/from favorites. Suitable for brands utilizing store staff expertise for online customer service.
By utilizing these triggers, you can connect to various automated actions on Shopify Flow, such as automatic customer tagging, email delivery, segment creation, and coupon issuance.
*Note: Use of each trigger requires a contract for the corresponding LEEEP function.
## Examples of Utilization
### Utilization Based on Item Favorites
When a user adds a product to favorites, a customer tag corresponding to that product category is automatically assigned. Subsequently, automated emails can be sent to target customers when new arrivals or restocks in that category occur. Since interest accumulation at the product level can be directly reflected in CRM, communication can be designed based on interest even for users with no purchase history.
### Utilization Based on Coordinate Likes
When a user 'likes' a specific coordinate, follow-up emails can be automatically sent based on the stock status of the items in that coordinate. This enables proposal operations based on style-level interest, such as restock notifications or suggestions for related styles. Since interest in 'combinations' rather than single items can be captured, proposals aligned with the brand's worldview can be continuously delivered.
### Utilization Based on Staff Favorites
When a specific staff member is added to favorites, the staff name is automatically assigned as a customer tag in Shopify. Subsequently, new arrival or priority notification emails can be automatically sent when new posts or new item coordination by that staff member are published. By capitalizing on relationships like 'designated purchases' occurring in stores as online CRM assets, the value of customer service, which tends to be dependent on individuals, can be delivered continuously online.
## Value Obtained from This Feature
By utilizing this feature, EC merchants using Shopify can incorporate pre-purchase interest signals into their CRM.
FAQ
LEEEPの新機能でShopify Flowのトリガーとして利用できる行動は何ですか？
「アイテム（商品）お気に入り」「コーデいいね」「スタッフお気に入り」の3種類が新たに利用可能になりました。
「スタッフお気に入り」をトリガーにすることでどのような施策が可能ですか？
特定のスタッフをお気に入りに登録したユーザーに対し、そのスタッフの新作投稿や着用コーデの案内を自動メール配信するなど、スタッフ単位のCRM運用が可能になります。
「コーデいいね」トリガーの具体的な活用イメージを教えてください。
コーディネートにいいねをしたユーザーに対し、構成商品の在庫状況に応じたフォローメールや再入荷通知、関連スタイルの提案などを自動で行えます。
この機能を利用するのにコードを書く必要はありますか？
いいえ、Shopify Flow上でノーコードで自動化設定を行うことが可能です。
利用にあたって必要な条件はありますか？
Shopifyを利用していることに加え、対応するLEEEP各機能（お気に入り機能等）の契約が必要となります。