Contact lens brand 'refrear', with over 300 million units sold, appoints Ai Hashimoto as new brand ambassador and unveils new brand visuals expressing 'the eyes you desire'

Contact lens manufacturer 'From Eyes Co., Ltd.' (Headquarters: Chiyoda-ku, Tokyo) is appointing actress Ai Hashimoto as the new image character for the refrear contact lens series. With the concept of 'refrear for the eyes you desire,' the brand is refreshing its worldview. Starting April 1, 2026 (Wed), new visuals will be deployed across the brand site, official online shop, and official social media, transforming the brand into one that continues to fulfill the desires of modern people. The brand concept, 'refrear for the eyes you desire,' embodies the desire to respond to various 'wants' in choosing contact lenses, such as safety, comfort, and cost-performance. In today's contact lens market, where there are many choices and it is easy to get lost, we want to be a brand that stays close to the values that each user truly seeks and responds with reliable quality. With this thought in mind, From Eyes Co., Ltd. has been working on providing products. We have pursued functionality and convenience, such as manufacturing silicone hydrogel lenses with high oxygen permeability (*1), Japan's first (*2) contact lenses with blue light cut function, and supporting mailbox delivery with square flat boxes (*3). And now, by welcoming Ai Hashimoto as the image character, refrear will continue to be closer to your eyes than ever before. *1 Oxygen permeability (DK/L): An indicator of the amount of oxygen reaching the eyes. *2 As of March 2026, according to company research. *3 Square flat box: A package with a thickness of about 1.1cm, compatible with mailbox delivery. [Product Features] refrear's clear contact lenses offer a lineup with different functionalities to meet the needs of a wide range of users. 'Your eyes will be jealous of that silicone.' Toward the best comfort in refrear history. A high oxygen permeability silicone hydrogel lens that delivers plenty of oxygen essential for the eyes. 'The transparency that your eyes will love, continues.' A long-selling product with over 300 million units shipped since its launch in 2013. A moisturizing lens with 38% low water content that balances cost-performance and quality. 'The more you see, the gentler your eyes become.' A soft lens with 55% high water content that gently protects your eyes from daily light stimuli such as blue light and ultraviolet rays that modern people are exposed to. *Contact lenses are highly controlled medical devices. Please follow the instructions of an ophthalmologist and use them correctly. *The 'refrear SILICONE' series is available in 2-week types, and the 'refrear UV Moisture 38' series is also available in 2-week/1-month types. Please check the brand site for details. [New Toric Lenses from refrear SILICONE Series] Starting April 1, 2026 (Wed), we will launch toric contact lenses from the refrear SILICONE series. Using silicone hydrogel material with high oxygen permeability, we have adopted a prism ballast design with thickness at the bottom. With our unique 'Axis Lock Technology,' it prevents axis blur and realizes stable vision and comfortable wear. Available in 1-day and 2-week types.