New Housing Portal 'Jimotate' Launches to Connect Local Builders with Homebuyers
Reframe Inc. has launched 'Jimotate,' a portal site connecting local builders and homebuyers based on values. By utilizing completely random ranking independent of ad spending and AI tools, it aims to transform the lead generation structure in the Japanese housing industry.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:30
- 🔍 Collected: May 20, 2026 at 11:01
- 🤖 AI Analyzed: May 22, 2026 at 05:27 (42h 25m after Collected)
[Official Website] https://jimotate.jp/
Reframe Inc. (Takasaki, Gunma; CEO: Yutaka Miwa) launched 'Jimotate' on May 1, 2026, a portal site enabling local builders to connect with clients based on craftsmanship and philosophy, free from the influence of advertising budgets or high housing prices.
In the current housing industry, companies capable of spending heavily on ads dominate search results and portal sites, making it difficult for highly skilled local builders to gain visibility. This service aims to solve this structural issue and make it standard for builders who build quality homes to be chosen.
■ Background
Rising costs have reduced housing purchases, leading companies to increase advertising budgets. Typical housing portal sites display companies that pay higher listing fees at the top. However, these costs are ultimately passed on to homeowners, driving up prices. Conversely, local builders investing in materials, technology, and customer support remain hidden unless clients search for them by name. Jimotate aims to fundamentally break this inflation structure.
■ Key Features
[Portal Site Functions]
- Fully Randomized Ranking: Eliminates advantages based on ad spend. Only local builders meeting strict criteria (e.g., annual revenue under 500M JPY, no exhibition center presence) are listed.
- Value-Based Matching: Users answer 12 binary questions to receive automated recommendations for builders that align with their values.
[AI Tools for Builders]
- AI Blog Generation: Generates SEO-optimized articles with a brand-specific 'persona' in just two clicks.
- AI Newsletter/Email Generation: Automates content creation for prospect relationships and inquiry follow-ups.
- AI Life Plan Simulation: Visualizes a 35-year savings projection to clarify the difference between 'borrowing capacity' and 'affordable repayment,' supporting higher conversion rates.
■ Future Plans
Following the launch, the company plans to increase listed firms and enhance features to establish a new foundation for customer acquisition in the housing industry.
■ Registration Info Session
Date: June 9, 2026 (Tue), 13:30–14:30
Location: Online
Fee: Free
Capacity: 100 people
Details: https://r-frame.jp/event/20260609/
Reframe Inc. (Takasaki, Gunma; CEO: Yutaka Miwa) launched 'Jimotate' on May 1, 2026, a portal site enabling local builders to connect with clients based on craftsmanship and philosophy, free from the influence of advertising budgets or high housing prices.
In the current housing industry, companies capable of spending heavily on ads dominate search results and portal sites, making it difficult for highly skilled local builders to gain visibility. This service aims to solve this structural issue and make it standard for builders who build quality homes to be chosen.
■ Background
Rising costs have reduced housing purchases, leading companies to increase advertising budgets. Typical housing portal sites display companies that pay higher listing fees at the top. However, these costs are ultimately passed on to homeowners, driving up prices. Conversely, local builders investing in materials, technology, and customer support remain hidden unless clients search for them by name. Jimotate aims to fundamentally break this inflation structure.
■ Key Features
[Portal Site Functions]
- Fully Randomized Ranking: Eliminates advantages based on ad spend. Only local builders meeting strict criteria (e.g., annual revenue under 500M JPY, no exhibition center presence) are listed.
- Value-Based Matching: Users answer 12 binary questions to receive automated recommendations for builders that align with their values.
[AI Tools for Builders]
- AI Blog Generation: Generates SEO-optimized articles with a brand-specific 'persona' in just two clicks.
- AI Newsletter/Email Generation: Automates content creation for prospect relationships and inquiry follow-ups.
- AI Life Plan Simulation: Visualizes a 35-year savings projection to clarify the difference between 'borrowing capacity' and 'affordable repayment,' supporting higher conversion rates.
■ Future Plans
Following the launch, the company plans to increase listed firms and enhance features to establish a new foundation for customer acquisition in the housing industry.
■ Registration Info Session
Date: June 9, 2026 (Tue), 13:30–14:30
Location: Online
Fee: Free
Capacity: 100 people
Details: https://r-frame.jp/event/20260609/
FAQ
ジモタテの掲載基準はどのようなものですか？
「総合展示場への出展なし」「年間売上5億円以下」等の条件を設け、地場工務店のみを厳選して掲載しています。
ジモタテの表示順位はどのように決定されますか？
広告費による優劣を排除するため、毎日システムが平等に入れ替える完全ランダム化を採用しています。
住宅検討者はどのように工務店を見つけますか？
12問の2択に答える「住宅検討タイプ診断」により、施主の価値観に合う工務店が自動レコメンドされる仕組みです。
工務店向けにどのようなAIツールが提供されますか？
ブログやメルマガ、メール文の生成機能のほか、将来の貯蓄推移を可視化するライフプランシミュレーション機能などが提供されます。
ジモタテの掲載費用はいくらですか？
月額0円〜22,000円（税込）で、先着200社限定で掲載費は0円となっています。