Reelu Inc. Partners with "Origami Concierge," a High-Value Experience Booking Platform for Foreign Tourists

Reelu Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tamayu Konno; hereinafter "Reelu") is pleased to announce that it has partnered with "Origami Concierge," a high-value experience booking platform for inbound tourists operated by Beyond Inc. (Headquarters: Koto-ku, Tokyo; hereinafter "Beyond"), a company that supports inbound marketing for Japan. This collaboration will focus on human resources for the planning and operation of experiential content for inbound travelers.

Origami Concierge, operated by Beyond Inc., is a high-value experience booking platform that introduces and sells "experiences unique to this place" leveraging regional resources, culture, food, crafts, nature, and history from across Japan to overseas travelers. The platform strives to enhance the tourism value of various regions in Japan by refining the latent charms of these areas into products for inbound visitors and delivering them to travelers from abroad.

Reelu operates "Reelu Premium," which offers carefully selected expert personnel possessing dignity, intelligence, and language skills for high-value settings involving affluent and VIP guests. This includes services such as executive tour guides, VIP attendants, personal hosts, transportation attendants, cultural experience guides, and gastronomy experience hosts. Reelu provides bespoke human resource proposals through dedicated account managers for scenarios requiring high-quality hospitality and on-site responsiveness.

Through this partnership, Reelu Premium personnel will participate as needed in the planning and operation of high-value experiences offered via Origami Concierge. They will support the overall enhancement of experience quality from a human resource perspective by undertaking roles such as guiding overseas guests, providing interpretation, assisting with event flow, offering hospitality, and bridging cultural backgrounds.

Background of the Partnership

With the expansion of inbound demand, the importance of high-value travel experiences is increasing from the perspectives of boosting inbound travel spending and attracting visitors to regional areas. The Japan National Tourism Organization (JNTO) is promoting high-value travel as one of its key themes, and the Japan Tourism Agency (JTA) is also focusing on the ripple effects on local communities through intellectual curiosity-driven nature and cultural consumption experiences, positioning the attraction of high-value travelers as a crucial inbound strategy.

Sources: JNTO "Promotion of High-Value Travel," JTA "Promotion of Attracting High-Value Travelers in Inbound Tourism," JTA "Regeneration and High-Value Enhancement of Tourist Destinations and the Tourism Industry," JTA "Project for Improving Qualitative Value and Expanding Consumption to Contribute to Sustainable Supply of Tourism Content"

On the other hand, even when attractive content and excellent businesses exist in regional areas, securing human resources to support on-site operations—such as foreign language guidance, on-site assistance, participant support, and liaison with experience providers—can be a challenge for stably offering these as products for inbound visitors.

Especially for high-priced, high-value experiences, it is crucial not only to translate languages but also to understand participants' expectations, carefully convey the cultural background and value of the experience, and ensure smooth on-site operations. To accurately communicate the stories and dedication of artisans, producers, and local businesses to overseas guests, skills beyond language proficiency are required, including quality of hospitality, situational awareness, and flexible problem-solving abilities.

This partnership aims to build a system for delivering Japan's attractive regional experiences to overseas travelers with higher quality by combining Beyond's expertise in creating, selling, and promoting inbound content with Reelu's network of premium human resources.

Details of the Partnership

Through this collaboration, Reelu will utilize the Reelu Premium human resource network to support the on-site quality of high-value experiences for inbound visitors offered via Origami Concierge.

Expected areas of cooperation include:

- Interpretation and guidance for experiences targeting overseas guests
- Arrangement of executive tour guides, VIP attendants, and personal hosts
- Accompanying support for sake breweries, wineries, long-established tea shops, workshops, traditional cultural experiences, etc.
- Support for communication between artisans, chefs, producers, local businesses, and overseas guests
- Assistance in conveying the cultural background and stories of the experiences
- Attendant services during transfers and transportation from airport arrival to experience participation
- Support for establishing a hospitality system befitting high-priced, high-quality experiences

This will help build a more stable experience provision system in cases where attractive regional content exists but productization and high-value enhancement have been difficult due to language support and on-site operational challenges for overseas guests.

Future Outlook

Through this partnership with Origami Concierge, Reelu will contribute to creating more satisfying inbound experiences for overseas travelers by providing human resource support at the sites of high-value experiences utilizing regional resources across Japan.

Furthermore, by alleviating concerns regarding language support and on-site operations, this initiative will make it easier for regional businesses to develop and offer their attractive content to overseas markets, thereby contributing to the high-value enhancement of regional tourism. Reelu will continue to expand opportunities for professionals with not only language skills but also hospitality, on-site responsiveness, and high-quality service, promoting systems that deliver Japan's regional resources and cultural values to the world.

Mayuko Michikoshi, Representative Director, Beyond Inc.

Our platform, "Origami Concierge," has been dedicated to disseminating "experiences unique to this place" that leverage the historical, cultural, and culinary resources of various regions across Japan, thereby enhancing tourism value. When delivering Japan's wonderful content to international customers, securing "high-quality on-site personnel" capable of conveying not just simple translations but also the stories behind the experiences and the passion of the artisans has been a significant challenge for regions and businesses.

We are extremely encouraged and delighted to be able to collaborate with the expert professionals of "Reelu Premium," who possess excellent language skills and high-quality hospitality. This collaboration will enable us to provide the highest level of hospitality to overseas guests while establishing a system that allows regional businesses to confidently welcome visitors, thus contributing to the high-value enhancement of the inbound market and the promotion of regional tourism.

Tamayu Konno, Representative Director and CEO, Reelu Inc.

Japan is home to numerous cultures and experiences of immense value to international visitors. However, delivering these as products for inbound tourists requires not only language support but also seamless on-site hospitality, smooth event management, and reassuring communication.

Especially for high-value experiences, the presence of personnel who can carefully bridge the artisans' and local businesses' passion, the region's cultural context, and the story of the experience itself to the overseas guests is crucial.

We are very pleased that through this partnership with Origami Concierge, the expert personnel of Reelu Premium can play a part in supporting these "unique experiences" across Japan. We will continue to contribute to improving the quality of inbound experiences and building systems that allow regional charms to reach the world, from the perspective of providing necessary on-site human resources.