Beat the Summer Heat with a Refreshing Citrus Sudachi Flavor: Red Bull Energy Drink Sudachi Edition Launches July 14

Red Bull Japan Co., Ltd. will launch the 'Red Bull Energy Drink Sudachi Edition' on Tuesday, July 14, 2026.

This new product combines Japan's tangy sudachi citrus with tropical lime, beloved in tropical countries, delivering a refreshing burst of citrus flavor from the very first sip—perfect for the upcoming season.

To celebrate the launch of the 'Red Bull Energy Drink Sudachi Edition,' Red Bull will set up a special booth, 'Red Bull Summer Vibes,' near the Beach Stage at SUMMERSONIC 2026 TOKYO. Attendees can enjoy the invigorating Sudachi Edition alongside world-class music, amplifying the summer festival atmosphere.

Additionally, Red Bull will run a promotional campaign on X (formerly Twitter), offering a chance to win either a pair of Platinum Tickets to SUMMERSONIC 2026 TOKYO plus exclusive summer-themed merchandise, or a 'Red Bull Sudachi Edition Speaker Box' containing a preview of the new drink before its official release. Join us in celebrating summer with great music and the refreshing taste of Red Bull Sudachi Edition!

■ Product Overview

Product Name: Red Bull Energy Drink Sudachi Edition 250ml

Launch Date: Tuesday, July 14, 2026

Volume: 250ml

Suggested Retail Price: ¥213 (excluding tax)

Country of Origin: Switzerland

Availability: Nationwide at convenience stores, supermarkets, drugstores, retail chains, and e-commerce sites

■ Campaign: Win SUMMERSONIC 2026 TOKYO Tickets with the Red Bull Sudachi Edition Launch!

〈Campaign Details〉

Entry Period: Monday, June 22, 2026, 12:00 – Sunday, June 28, 2026, 23:59

How to Enter:

1) Follow Red Bull Japan’s official X account (@redbulljapan)

2) Select your preferred date for SUMMERSONIC 2026 TOKYO from the campaign post and repost with the original hashtags

〈Grand Prize (A)〉

SUMMERSONIC 2026 TOKYO Platinum Pair Tickets + Exclusive Summer Utility Goods: 9 pairs (18 people total)

・Friday, August 14, 2026: 3 pairs (6 people)

・Saturday, August 15, 2026: 3 pairs (6 people)

・Sunday, August 16, 2026: 3 pairs (6 people)

〈Runner-up Prize (B)〉

Red Bull Sudachi Edition Speaker Box: 90 winners

・1 can of Red Bull Energy Drink 250ml

・1 can of Red Bull Energy Drink Sudachi Edition 250ml

■ Red Bull Sudachi Edition Available at SUMMERSONIC 2026 TOKYO: August 14–16!

During SUMMERSONIC 2026 TOKYO, the 'Red Bull Summer Vibes' booth will be located near the Beach Stage, offering the refreshing Sudachi Edition to elevate the summer music experience. Come enjoy the vibrant sudachi-flavored Red Bull alongside top-tier live performances!

※Purchase is limited to attendees holding valid SUMMERSONIC 2026 TOKYO entry tickets.

For more details: https://www.redbull.com/jp-ja/sudachiedition-cp-2026

■ Red Bull Energy Drink Lineup [9 Variants]

・Red Bull Energy Drink (250ml/355ml/473ml)

・Red Bull Sugarfree (250ml)

・Red Bull Energy Drink 330ml Aluminum Bottle

・Red Bull Energy Drink Grape Edition 250ml

・Red Bull Energy Drink Muscat Edition 250ml

・Red Bull Energy Drink Cherry Edition 250ml

・Red Bull Energy Drink Sudachi Edition 250ml NEW

■ Key Ingredients

Caffeine: Each 250ml can contains 80mg of caffeine—approximately equivalent to a standard cup of drip coffee.

Arginine: A semi-essential amino acid naturally produced in the human body, primarily obtained through diet. Found in oats, dairy, meat, seafood, nuts, and seeds.

B Vitamins: Essential micronutrients for maintaining normal bodily functions, including Niacin (Vitamin B3), Pantothenic Acid (Vitamin B5), Vitamin B6, and Vitamin B12.

※The Red Bull Sudachi Edition also contains Vitamin B2.

Sugars: The sugars (sucrose and glucose) in Red Bull Energy Drink are derived from sugar beets. Red Bull contains 11g of sugar per 100ml—comparable to apple juice or orange juice.

【About the Product】

1. What is Red Bull Energy Drink?

Red Bull Energy Drink is designed for moments when you need peak mental and physical performance. It is trusted worldwide by top athletes, busy professionals, active students, and long-distance drivers.

2. Ingredients

All key ingredients occur naturally in the human body and food. It is a lightly carbonated beverage containing water, arginine, caffeine, B vitamins (Niacin, Pantothenic Acid, B2, B6, B12), and carbohydrates (sucrose and glucose) in a unique proprietary blend.

3. What is Arginine?

Arginine is an amino acid present in the proteins of all living organisms. It is commonly found in foods such as oats, dairy, meat, seafood, nuts, and seeds.

4. Caffeine Content

Red Bull Energy Drink contains 80mg of caffeine—equivalent to a cup of drip coffee. Caffeine is naturally found in tea, cocoa, and chocolate and is known for its stimulating effects.

For more information about Red Bull, visit https://redbull.com.