Red Box Japan, Unicharm, and BH Partner to Standardize Sanitary Product Stockpiling in Beauty Salons via 'Office Sofy'
NPO Red Box Japan, Unicharm, and BH have teamed up to provide 'Office Sofy,' a sanitary product stockpiling service for beauty salons. Starting late April 2026, the project aims to make these products a standard supply in the beauty industry through specialized e-commerce platforms.
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- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 12:57 (1h 25m after Collected)
NPO Red Box Japan (Executive Director: Kanna Oguma) has partnered with Unicharm Corporation (President & CEO: Takahisa Takahara) and BH Co., Ltd. (President: Takayuki Tokoda), a beauty supply wholesaler, as part of the 'Dokodemo Sofy' (Sofy Anywhere) project. This partnership will launch the 'Office Sofy' service for beauty salons and clinics nationwide starting late April 2026.
Through BH's e-commerce site, which is used daily by salons, a system will be established to allow for the easy introduction of 'standardized sanitary product stockpiling' alongside other beauty consumables. By integrating with a professional platform, the barrier to implementation in busy workplaces is lowered, aiming to standardize an environment where staff can work with peace of mind. Furthermore, to balance expansion and support, a portion of the proceeds based on sales through BH will be donated to fund 'School Sofy,' a program that installs sanitary products in schools through Red Box Japan.
Background:
In the beauty industry, professionals such as estheticians and nail artists often find it difficult to take long breaks once they begin a procedure. Consequently, the sudden need for sanitary products when they cannot leave the shop has been pointed out as a cause of anxiety, affecting concentration and mental health. Previously, improving this environment required individual action, but for busy owners, selecting new supplies and handling procedures was a hurdle. By making these products available through routine purchasing routes (EC sites and catalogs), the project aims to maximize exposure and expand awareness across the industry.
Key Initiatives:
1. Seamless Integration: Products can be ordered through the same system as daily consumables like towels and paper shorts.
2. Standard Supply Proposal: BH will propose sanitary products as 'standard salon supplies,' creating a new environmental standard for the beauty industry.
3. Social Contribution Cycle: Sales through BH will support the installation of products in schools.
4. Stable Supply: Fast shipping even on weekends and holidays through BH's infrastructure.
Comments:
Takayuki Tokoda, President of BH: 'We believe handling Office Sofy is a solution to support an environment where owners and staff can focus on their work with peace of mind.'
Kanna Oguma, Executive Director of Red Box Japan: 'I feel it is very meaningful that an environment for daily sanitary product access is being established in the beauty industry. We hope Office Sofy evolves into a social infrastructure that naturally supports everyone.'
Through BH's e-commerce site, which is used daily by salons, a system will be established to allow for the easy introduction of 'standardized sanitary product stockpiling' alongside other beauty consumables. By integrating with a professional platform, the barrier to implementation in busy workplaces is lowered, aiming to standardize an environment where staff can work with peace of mind. Furthermore, to balance expansion and support, a portion of the proceeds based on sales through BH will be donated to fund 'School Sofy,' a program that installs sanitary products in schools through Red Box Japan.
Background:
In the beauty industry, professionals such as estheticians and nail artists often find it difficult to take long breaks once they begin a procedure. Consequently, the sudden need for sanitary products when they cannot leave the shop has been pointed out as a cause of anxiety, affecting concentration and mental health. Previously, improving this environment required individual action, but for busy owners, selecting new supplies and handling procedures was a hurdle. By making these products available through routine purchasing routes (EC sites and catalogs), the project aims to maximize exposure and expand awareness across the industry.
Key Initiatives:
1. Seamless Integration: Products can be ordered through the same system as daily consumables like towels and paper shorts.
2. Standard Supply Proposal: BH will propose sanitary products as 'standard salon supplies,' creating a new environmental standard for the beauty industry.
3. Social Contribution Cycle: Sales through BH will support the installation of products in schools.
4. Stable Supply: Fast shipping even on weekends and holidays through BH's infrastructure.
Comments:
Takayuki Tokoda, President of BH: 'We believe handling Office Sofy is a solution to support an environment where owners and staff can focus on their work with peace of mind.'
Kanna Oguma, Executive Director of Red Box Japan: 'I feel it is very meaningful that an environment for daily sanitary product access is being established in the beauty industry. We hope Office Sofy evolves into a social infrastructure that naturally supports everyone.'