Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Keiichi Ushida), which operates the travel information service 'Jalan Net', and the Jalan Research Center, an organization for tourism research and regional promotion, will announce the 'Jalan Award 2025' (Chugoku/Shikoku Region) to honor accommodations in the Chugoku/Shikoku region that have achieved outstanding results during fiscal year 2025 (April 2025 - March 2026).

About the Jalan Award

Jalan has been holding the 'Jalan Award' since 2012 with the aim of recognizing accommodations and regions that have achieved outstanding results in a given year. 'Jalan Award 2025' will be the 13th award ceremony and announcement.

Since the launch of its service, Jalan has been discovering and disseminating the appeal of accommodations and regions. Through sharing and recognizing excellent initiatives, the 'Jalan Award' aims to contribute to the evolution and development of the travel industry.

Jalan OF THE YEAR Best Selling Accommodation Award

[Judging Criteria] Awarded to accommodations with the highest transaction volume on Jalan Net.

Jalan OF THE YEAR Highly Rated Accommodation Award (Overall)

[Judging Criteria] Awarded to accommodations with the highest overall customer review scores on Jalan Net.

Jalan OF THE YEAR Highly Rated Accommodation Award (Breakfast)

[Judging Criteria] Awarded to accommodations with the highest customer review scores for breakfast on Jalan Net.

Jalan OF THE YEAR Highly Rated Accommodation Award (Dinner)

[Judging Criteria] Awarded to accommodations with the highest customer review scores for dinner on Jalan Net.

Jalan OF THE YEAR Highly Rated Accommodation Award (Customer Service & Support)

[Judging Criteria] Awarded to accommodations with the highest customer review scores for customer service and support on Jalan Net.

Jalan OF THE YEAR Best Selling Accommodation Award (Prefectural Division)

[Judging Criteria] Awarded to accommodations with the highest transaction volume by prefecture on Jalan Net.

Jalan OF THE YEAR Highly Rated Accommodation Award (Prefectural Division - Overall)

[Judging Criteria] Awarded to accommodations with the highest overall customer review scores by prefecture on Jalan Net.

Jalan OF THE YEAR Vibrant Region Award

[Judging Criteria] Awarded to regions that have implemented attractive initiatives leveraging their local strengths.

Yamaguchi Prefecture Tourism Federation

Yamaguchi Prefecture

[Reason for Award]

To address challenges in developing local gourmet food, four new local gourmet dishes were developed over three years: 'Choshu Chicken Steak', 'Choshu Seafood Uni Shabu', 'Choshu Seafood Mabushi', and 'Bishu Kaisen Kawarayaki'. The excellent creation of buzz, emphasizing the story rooted in the region and elevating it to a unique appeal, is also noteworthy. A sustainable self-driving model for regional creation through food has been established, with a strong collaborative promotion system involving the prefecture, cities/towns, and businesses, and a mechanism to preserve the created gourmet food for the future.

Jalan OF THE YEAR Best Planning Award

[Judging Criteria] Awarded to accommodations that have developed attractive plans and initiatives.

Olivian Azumikudo, Yuhigaoka Hotel

Shodoshima-gun, Kagawa Prefecture

[Plan Name]

[Includes 1 night with 2 meals, Yuhigaoka Strawberry Fair] Standard ☆ Superb Sunset & Natural Hot Springs & Setouchi Seasonal Delights Buffet

[Reason for Award]

Amidst a sense of resignation regarding attracting visitors during the off-peak winter season, partly due to a shortage of young staff, this is a wonderful initiative led by young OTA staff that transformed the winter off-season into a busy period. Based on Jalan Net data, they combined target needs with the hotel's unique appeal and incorporated urban trends to plan and execute their first strawberry buffet. By introducing a revenue assistant and striving for optimal pricing daily, they achieved an increase in sales and profits during the off-season.

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FACT BOX

  • Source: PR TIMES
  • Category: 表彰