Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Keiichi Ushida) has produced a series of 5 web commercials (total of 5 episodes) titled "Rhythm Net Relay" to promote its various services: the free consultation service for home building "SUUMO Counter," the search and reservation service for hair salons and relaxation/beauty salons "Hot Pepper Beauty," the travel information site "Jalan," the store payment service "AirPay," and the used car information media "Car Sensor." The commercials feature 5 popular "rhythm gag comedians": Yoshio Kojima, Chocolate Planet (Shohei Nagata, Shun Matsuo), Fujisaki Market (Yuichi Tazaki, Toki), Hitoshi Kano, and Nagano. The web CMs will be released starting Wednesday, July 1.
In conjunction with the release of these web CMs, a special "Rhythm Net Relay" website will also be launched on Wednesday, July 1.
"Rhythm Net Relay" Special Website: https://www.recruit.co.jp/special/rhythm-relay/
Life is made up of a series of rhythms, and Recruit's various services, such as housing, beauty, travel, shopping, and car life, can be said to exist within these life rhythms. Therefore, this project collaborates with 5 popular "rhythm gag comedians," who have a strong presence with their unforgettable "rhythm gags," to playfully express the rhythms of life. We have produced 5 web CMs that will make you want to hum along after watching them once.
The web CMs "Yoshio Kojima x SUUMO Counter" Rhythm Net Relay, "Chocolate Planet x Hot Pepper Beauty" Rhythm Net Relay, "Fujisaki Market x Jalan" Rhythm Net Relay, "Hitoshi Kano x AirPay" Rhythm Net Relay, and "Nagano x Car Sensor" Rhythm Net Relay (each 15 and 30 seconds) can be enjoyed individually. However, a highlight is that by watching all 5 episodes consecutively as "Rhythm Net Relay," you can discover the combinations of different "rhythm gags" and various services. Please pay attention to "Rhythm Net Relay," where popular "rhythm gag comedians" gather, creating a festival-like sense of excitement.
Web CM Overview
Title
"Yoshio Kojima x SUUMO Counter" Rhythm Net Relay
"Chocolate Planet x Hot Pepper Beauty" Rhythm Net Relay
"Fujisaki Market x Jalan" Rhythm Net Relay
"Hitoshi Kano x AirPay" Rhythm Net Relay
"Nagano x Car Sensor" Rhythm Net Relay
Cast
Yoshio Kojima / Chocolate Planet (Shohei Nagata, Shun Matsuo) / Fujisaki Market (Yuichi Tazaki, Toki) / Hitoshi Kano / Nagano
Release Date: Wednesday, July 1, 2026
Video Release URLs
https://youtu.be/wtk40qRJU4g ("Yoshio Kojima x SUUMO Counter" Rhythm Net Relay)
https://youtu.be/ARv-J62JqG8 ("Chocolate Planet x Hot Pepper Beauty" Rhythm Net Relay)
https://youtu.be/y0rqJRNP6s4 ("Fujisaki Market x Jalan" Rhythm Net Relay)
https://youtu.be/Tk-rg6F0h3s ("Hitoshi Kano x AirPay" Rhythm Net Relay)
https://youtu.be/OEO3D6QcuFg ("Nagano x Car Sensor" Rhythm Net Relay)
Special Site
"Rhythm Net Relay" Special Website: https://www.recruit.co.jp/special/rhythm-relay/
Web CM Concept and Highlights
The 5 web CMs produced as "Rhythm Net Relay" feature simple direction that leverages the brand colors of "SUUMO Counter," "Hot Pepper Beauty," "Jalan," "AirPay," and "Car Sensor" to directly deliver the fun of the rhythm gags themselves. Enjoy the festival-like excitement of popular "rhythm gag comedians" gathering together.
"Yoshio Kojima x SUUMO Counter" Rhythm Net Relay
This movie utilizes Yoshio Kojima's rhythm gags, which are immensely popular with children for phrases like "Oppappi" and "Sonna Kankeenee." A highlight is the co-starring dance between customers' families and Kojima. With choreography that makes you want to imitate it, it playfully and memorably promotes "SUUMO Counter" as a place to consult about building a home.
"Chocolate Planet x Hot Pepper Beauty" Rhythm Net Relay
Chocolate Planet expresses the service name "Hot Pepper Beauty" with their signature "TT Brothers" rhythm gag. To a woman whispering, "I want to book a salon at a good price~," the TT Brothers, with a catchy rhythm, playfully and clearly introduce how "Hot Pepper Beauty" allows for easy and affordable salon bookings.
"Fujisaki Market x Jalan" Rhythm Net Relay
This movie is unforgettable and addictive, not only for its fast-paced rhythm but also for Fujisaki Market's signature "La La La Lai Gymnastics" unique actions and the expressions of Tazaki and Toki. It combines addictiveness that makes you want to watch it repeatedly with the excitement that makes you want to go on a trip.
"Hitoshi Kano x AirPay" Rhythm Net Relay
This is a piece that makes you want to exclaim, "Is this really a rhythm gag...?" The charm lies in the contrast between Hitoshi Kano's authentic singing ability and the catchy lyrics. You can enjoy it as a rhythm gag or song gag in a broad sense, leaving a strong impression.
"Nagano x Car Sensor" Rhythm Net Relay
Nagano's sharp actions and memorable, powerful shouts are major highlights. His signature rhythm gag, "I like Lassen more than Van Gogh," is integrated with the service name "Car Sensor" to create an unforgettable and impactful movie.
Filming Episodes
―Unexpected mishaps during a full-effort shoot!?
All 5 groups performed their "familiar" rhythm gags with full effort.
Nagano, who was the first to shoot, went all out from the beginning. Perhaps due to too much enthusiasm, his ear monitor came off during the initial pose where he looks down, leading to an immediate cut. The studio burst into laughter, marking a cheerful start to the shoot.
Regarding the "Oppappi" pose, Yoshio Kojima was told by the director, "You're in great shape!" and proudly replied, "I've done it over 10,000 times!" While repeatedly shouting "To SUUMO Counter" and vigorously performing the "Sonna Kankeenee" movements, the button on his jacket came undone, creating a heartwarming scene. He maintained a high level of energy even when the cameras weren't rolling, making it a set filled with laughter throughout.
―Struggling with direction different from their usual gags...
Chocolate Planet's duo proceeded smoothly with the shoot. Matsuo challenged himself with the difficult line, "Otiku de kantin yoyaku wa" (meaning "easy and convenient booking is"), related to the "TT Brothers" gag. Although he struggled at first, he practiced repeatedly and finally achieved a perfect pronunciation for the OK take.
Upon entering the studio, Fujisaki Market's duo became excited, exclaiming, "There are so many people (in the studio)!" and performed their gags with perfect synchronization. They continued their gags with various variations, such as moving closer, farther apart, and holding smartphones, almost running out of breath, but they finished the shoot with lighthearted choreography and beaming smiles. Toki shook hands firmly with the director, saying, "Thank you for your hard work!" with a look of accomplishment.
Kano, who faced the most acting challenge among the 5 groups, played the guitar while performing with a full atmosphere, matching the unique singing style recorded just before. Applause erupted from the set as soon as the cut was called, and he shyly responded, "Thank you." The final cut required him to sing "AirPay~" sentimentally with tears, looking up at the sky with a poignant expression, which he executed brilliantly.
Cast
Yoshio Kojima
Born November 1980 in Okinawa Prefecture. From 2001, he was active as a member of "WAGE," a comedy group of five while attending Waseda University.
After WAGE's activities concluded in March 2006, he began his career as a solo comedian.
In May 2007, Yoshio Kojima's videos ranked 5th in the weekly playback rankings worldwide on YouTube, bringing him sudden fame. Additionally, his YouTube channel "Oppappi Elementary School," opened in April 2020, became a hot topic and gained immense support from children nationwide.
Chocolate Planet (Shohei Nagata, Shun Matsuo)
(Nagata) Born January 28, 1980, (Matsuo) Born August 18, 1982
Runner-up in "King of Conte" in 2014, winner of "NHK Newcomer Comedian Award" in 2015,
3rd place in "King of Conte" in 2018. They gained immense popularity with characters and impressions, including the TT Brothers. Their YouTube channel "Chocolate Planet Channel" has over 2.49 million subscribers (as of July '26). They are active in various fields, including regular appearances on "Atarashii Kagi" (CX) and "THE Kamiwaza Challenge" (TBS).
Fujisaki Market (Yuichi Tazaki, Toki)
(Tazaki) Born January 29, 1981, (Toki) Born December 6, 1984
Formed in October 2005. Advanced to the semi-finals of "M-1 Grand Prix 2006" the following year.
They gained attention for their "La La La Lai Gymnastics" gag and appeared on various comedy shows, including "Bakushou Red Carpet" (Fuji TV). In 2009, they won the "30th ABC Newcomer Comedian Grand Prix" Excellent Newcomer Award. They won the "10th MBS Manzai Awards" in 2012, the "3rd ytv Manzai Newcomer Award" in 2014, and the "Uta Neta Ou Kessen" in 2017.
Hitoshi Kano
Hitoshi Kano (Kano Eikou) is a comedian. Born February 22, 1982, from Miyagi Prefecture.
After graduating from the Japan Institute of the Moving Image (now Japan Institute of Moving Image University), he debuted as a comedian performing solo skits using phrases like "Ramen, Tsukemen, Boku, Ikemen" (Ramen, Tsukemen, I'm handsome).
In addition to being a comedian, he is active as a singer-songwriter (under the name 50TA) on TV Asahi's "London Hearts" and on YouTube, while also working as a Shinto priest at his family's shrine.
Nagano
Born September 2, 1974
Started his career in 1995 and is known as the "Solitary Cult Comedian" for his surreal style, but achieved a major breakthrough with the gag "I like Lassen more than Van Gogh." He has a deep appreciation for films, and his long-awaited directorial debut film "MAD MASK" was released in 2025.
About Recruit's Services
SUUMO Counter: https://www.suumocounter.jp/
A free consultation service for those considering building custom homes or purchasing new condominiums. For housing purchases, which can be difficult to understand despite being a major purchase, advisors provide consultations and propose multiple construction companies or new condominiums that suit each customer's budget and needs. They also assist with scheduling meetings and handling rejections, providing support until the contract.
Hot Pepper Beauty: https://beauty.hotpepper.jp
"Hot Pepper Beauty" is a search and reservation service for hair salons, relaxation, and beauty salons. You can search for salons you want to visit based on various features, search by desired date and time, hair and nail catalogs, reviews, special coupons, and salon staff. Reservations can be made 24/7 from the website or app, and points are earned upon visiting after booking, which can be used for future visits. The service covers a wide range of genres, including hair, relaxation, esthetics, nails, and eye beauty. You can check availability every 30 minutes to book according to your schedule, and use the area search function to find salons conveniently located.
Jalan: https://www.jalan.net/
"Jalan Net" is one of Japan's largest travel reservation sites. You can book your preferred accommodations and hotels, as well as original plans, from a wide selection across the country. It is also enriched with content such as featured seasonal recommendations, "Accommodation Rankings" based on traveler reviews, "Jalan Pack" which allows you to freely combine accommodation and transportation (flights, Shinkansen, express trains), "Play & Experience Reservations" for booking leisure activities, and "Sightseeing Guide" where you can post comments about tourist spots. Free membership registration allows you to earn points and use member-exclusive plans at more affordable prices than regular prices.
AirPay: https://airregi.jp/payment/
"AirPay" is a store payment service that accepts cards, electronic money, QR codes, and points. With just an iPad or iPhone and a dedicated card reader, you can support a total of 81 payment methods (*1). Launched in October 2015, it is the No. 1 store payment service in terms of adoption rate (*2). The number of affiliated stores continues to expand, with adoption progressing in various industries such as beauty, food and beverage, retail, and services, as well as through comprehensive cooperation agreements with local governments across the country.
*1: Self-researched (as of June 2026)
*2: Research conducted by: Recruit Co., Ltd. / Research contractor: Macromill, Inc. / Research period: December 11, 2025 - December 26, 2025 / Target respondents: 1,455 men and women aged 18-69 whose workplaces have mobile payment terminals (mPOS) installed / Research method: Internet survey
Car Sensor: https://www.carsensor.net/
"Car Sensor" is a used car information media published by Recruit, supporting users from car searching to visiting and purchasing. It was first launched as a magazine in 1984. Currently, it includes the monthly magazine "Car Sensor," released on the 20th of each month, and "Car Sensor Net," one of Japan's largest used car information media with approximately 530,000 used car listings (as of June 2026).
▼About Recruit
https://www.recruit.co.jp/
▼Inquiries regarding this matter
https://www.recruit.co.jp/support/form/
FACT BOX
- Source: PR TIMES
- Category: 広告