Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Keiichi Ushida), operator of the travel information service "Jalan.net," and Jalan Research Center—a research and regional revitalization organization focused on tourism—announces the "Jalan Awards 2025" (Kanto-Koshinetsu Block), recognizing accommodations in the Kanto-Koshinetsu region that achieved outstanding results during the 2025 fiscal year (April 2025–March 2026).

About the Jalan Awards

Since 2012, "Jalan" has presented the Jalan Awards to recognize accommodations and regions that have achieved remarkable results during the fiscal year. This marks the 13th year of the awards.

Since its launch, "Jalan" has been dedicated to discovering and promoting the unique charms of accommodations and regions. The Jalan Awards aim to contribute to the evolution and development of the travel industry by recognizing and sharing outstanding initiatives.

Jalan OF THE YEAR Best-Selling Accommodation Award

[Evaluation Criteria] Awarded to accommodations with the highest sales volume on Jalan.net.

Jalan OF THE YEAR Best Accommodation Award (Overall)

[Evaluation Criteria] Awarded to accommodations with the highest overall customer review ratings on Jalan.net.

Jalan OF THE YEAR Best Accommodation Award (Breakfast)

[Evaluation Criteria] Awarded to accommodations with the highest customer review ratings for breakfast on Jalan.net.

Jalan OF THE YEAR Best Accommodation Award (Dinner)

[Evaluation Criteria] Awarded to accommodations with the highest customer review ratings for dinner on Jalan.net.

Jalan OF THE YEAR Best Accommodation Award (Hospitality & Service)

[Evaluation Criteria] Awarded to accommodations with the highest customer review ratings for hospitality and service on Jalan.net.

Jalan OF THE YEAR Best-Selling Accommodation Award (Prefectural Category)

[Evaluation Criteria] Awarded to accommodations with the highest sales volume within each prefecture on Jalan.net.

Jalan OF THE YEAR Best Accommodation Award (Prefectural Category, Overall)

[Evaluation Criteria] Awarded to accommodations with the highest overall customer review ratings within each prefecture on Jalan.net.

Jalan OF THE YEAR Vibrant Region Award

[Evaluation Criteria] Awarded to regions that have implemented attractive initiatives leveraging local strengths.

General Incorporated Association Nasu Town Tourism Association

Nasu Town, Tochigi Prefecture

[Reason for Recognition]

Based on Jalan.net data identifying families as the demographic most likely to visit even during winter off-seasons, Nasu Town formulated a strategic campaign. Through a unified regional effort centered on key themes such as "Nasu Chibikko World" and "Nasu Winter Toku Thankful Festival," the town created special travel plans and implemented a triple coupon distribution system—offering Jalan accommodation coupons, experience coupons, and free passes for children—effectively enhancing perceived value. This outstanding strategy maximized the assets of both the region and Jalan, successfully attracting the intended target audience.

Jalan OF THE YEAR Best Planning Award

[Evaluation Criteria] Awarded to accommodations that have launched particularly attractive plans or initiatives.

HOTEL AZUMA

Sado City, Niigata Prefecture

[Plan Name]

[Jalan Exclusive★Sado Island Gold Mine World Heritage Registration Commemoration] Savor Seasonal Sado Ingredients, Bliss in Scenic Hot Springs (With 2 Meals)

[Reason for Recognition]

This initiative successfully restructured the scattered appeal of local accommodations into a compelling narrative that makes visiting Sado Island a destination in itself, overcoming common challenges of remote island access and employment. Notably, strong collaboration with local residents has been key. Cultural experiences led by islanders provide guests with unique, unforgettable moments while also supporting the preservation of traditions and creating local jobs. In summer 2025, Jalan.net sales volume exceeded 200% of the previous year’s figure, earning this project high praise as a sustainable model for regional revitalization.

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FACT BOX

  • Source: PR TIMES
  • Category: 表彰
  • Organizations: HOTEL AZUMA