Recruit Launches 'Early Sales Monetization Service for SALON BOARD' to Meet Small, Short-Term Funding Needs of Beauty Salons and Support Proactive Business Operations

Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and President: Keiichi Ushida, hereinafter "Recruit") will begin offering "Early Sales Monetization Service for SALON BOARD" (https://rp-cash.jp/) from May 13, 2026. This service is an invitation-only financing service for users of "Hot Pepper Beauty." It is a mechanism that allows beauty salons to procure necessary funds quickly based on future sales receivables on the beauty salon reservation management system "SALON BOARD." With features such as next-day deposits at the earliest, no document submission, and online completion, it addresses the small, short-term funding needs of beauty salons.

1. Service Overview

"Early Sales Monetization Service for SALON BOARD" is an invitation-only financing service in which Recruit purchases future sales, based on reservation and sales data accumulated through the reservation management system "SALON BOARD" for "Hot Pepper Beauty" users, and converts them into cash early.

The application is completed online, requires no document submission, and deposits are made as early as the next day. Furthermore, since it uses a fixed-rate settlement method where the settlement amount is adjusted according to actual sales, the settlement amount will be lower in months with lower sales, making it less likely to put pressure on monthly cash flow. The funding amount ranges from 50,000 yen to 1,000,000 yen, addressing the small, short-term funding needs common among beauty salon operators. This allows for proactive initiatives that lead to increased sales and profits for beauty salon operators, such as opening new stores or introducing new equipment, in addition to responding to sudden expenses.

2. Background

Beauty salon management has small, short-term funding needs. For example, there are "defensive" needs such as adjusting cash flow due to seasonal fluctuations, or responding to sudden expenses due to external environmental changes like recent soaring utility costs and material prices. In addition, there are "offensive" needs that lead to increased sales and profits, such as opening new stores and introducing new equipment, which are indispensable elements that support the steady business growth of beauty salons.

On the other hand, general loans often involve cumbersome document preparation and lengthy screening processes, which have been a hurdle for busy salon owners. In the beauty industry, approximately 70% of small funding needs of 5 million yen or less remain unfulfilled, indicating that businesses often miss opportunities for growth due to an inability to secure funds at the necessary time, and a flexible funding method tailored to daily business realities is required.

Recruit has been supporting beauty salons in customer acquisition and business operations through "Hot Pepper Beauty" and "SALON BOARD." The "Early Sales Monetization Service for SALON BOARD" offered this time is an initiative to expand these support areas to financial procurement assistance. Through this service, Recruit will support proactive challenges that lead to increased sales and profits for beauty salons, and promote the sustainable growth of businesses.

*Survey details: Survey on funding needs of small and medium-sized enterprises (including beauty salons) Survey method: Questionnaire survey and hearing survey Target: 275 small and medium-sized businesses including beauty salons Implementation period: June 2024 to January 2025

3. Comment from Person in Charge

Issei Tomita (available for interview) Recruit Co., Ltd. Finance Product Management Unit Vice President After joining Recruit, he gained contact with a wide range of small and medium-sized businesses, including ryokans, restaurants, and beauty salons, in the part-time job business domain and promotional business domain. There, he realized the challenges of funding and led the launch of "Air Cash."

With the launch of the "Early Sales Monetization Service for SALON BOARD," we are now able to support the business operations of beauty salons using "Hot Pepper Beauty" from a financial perspective.

This service is not merely for improving cash flow, but for supporting challenges that lead to business growth. By encouraging proactive investments that lead to increased sales and profits, such as opening new stores and introducing new equipment, we aim to enhance the "earning power" of business operators. Moving forward, while addressing the financial procurement barriers faced by business operators, we will continue to create an environment where funds can be easily secured, in a manner tailored to the realities of each industry, based on the customer touchpoints and data developed across Recruit's various business domains.

4. About Recruit's Funding Support

Recruit has also provided financial business operation support through "Air Cash." "Air Cash" is a funding service that converts future sales into current money. The funding method is very easy. Simply select the necessary amount and withdrawal plan, and apply in just 2 taps. There is no troublesome input work or document submission. Deposits are made as early as the next day.