Recovery Moves from 'Boom' to 'Habit': 'Refresh & Recovery' Fair to be Held at All Miraiya Shoten Stores from June 1st

The Japan Recovery Association (based in Atsugi City, Kanagawa Prefecture, Representative Director: Hideki Katano) is collaborating with Miraiya Shoten Co., Ltd. (based in Mihama-ku, Chiba City, Chiba Prefecture, President and Representative Director: Masataka Hirakawa), an AEON Group company, to hold and supervise the in-store fair 'Refresh & Recovery' at all 200 Miraiya Shoten stores nationwide from Monday, June 1, 2026, to Tuesday, June 30, 2026. The fair proposes reviewing health management and lifestyle habits before the full summer season. In recent years, as awareness of physical and mental fatigue recovery and performance improvement has increased, recovery (rest) is changing from a temporary boom to a new habit rooted in daily life. Based on the concept of 'An era of choosing recovery' from the latest survey analysis 'Recovery Behavior Trends 2025', the Association focuses not just on resting, but on 'actively choosing a method that suits you'. Through all Miraiya Shoten stores, the Association will propose books aligned with its '7 Types of Rest' framework, creating opportunities for each customer to find their optimal recovery habit. ■ 'Refresh & Recovery' Fair Overview [Period] Monday, June 1, 2026 – Tuesday, June 30, 2026 [Stores] Miraiya Shoten and ASEEINE stores nationwide (200 stores total) [Supervision] Japan Recovery Association ■ Product Lineup and Fair Concept (Based on the '7 Types of Rest') The Association classifies recovery behaviors into seven types to match the diverse fatigue characteristics of modern people. This fair reflects this knowledge on the sales floor, proposing rest that can be incorporated into daily life from multifaceted perspectives such as lifestyle, hobbies, and self-development, going beyond the framework of simple health books. ■ Fair Purchase Gift: Experiential Novelty 'Refresh Bookmark' for an 'Reading x Recovery' Experience To deepen the in-store experience of 'Reading x Recovery', the Association will distribute a special novelty item. [Fair Purchase Gift] Refresh Bookmark This is an experiential special bookmark that releases a gentle fragrance when rubbed. Each time you open or close a page, a soft, pleasant scent spreads, enhancing the relaxation effect associated with reading. Through in-store POP and the novelty, the Association will widely promote the importance of recovery actions that resonate with the five senses, centered on the word 'Refresh'. *Limited quantity available. The gift distribution will end at each store as soon as supplies run out. ■ The Japan Recovery Association's Vision for this Project The Association has been scientifically promoting the importance of rest, aiming for a sustainable society where everyone can live healthily. In Japan's increasingly harsh summers due to climate change, how one spends 'June' before the peak of summer heat is extremely important. Through this first-ever chain-wide collaboration with Miraiya Shoten, the Association believes it can deliver not just the importance of rest, but also options for 'actively chosen rest' based on scientific knowledge to the entire nation through the familiar medium of books. From 200 bookstores across the country, the Association aims to contribute to improving recovery literacy and promoting health throughout Japan. [Miraiya Shoten Company Profile] Company Name: Miraiya Shoten Co., Ltd. Head Office: AEON Tower 9F, 1-5-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture President and Representative Director: Masataka Hirakawa Business: Sale of books and magazines / Sale of stationery and general goods / Operation of co-working spaces [Japan Recovery Association Overview] Location: Asaoka Building 4F, 4-4-13 Nakamachi, Atsugi City, Kanagawa Prefecture Chairman: Yasuyoshi Watanabe (Specially Appointed Professor, Graduate School of Science, Technology and Innovation, Kobe University; Honorary Researcher, RIKEN; Advisor, Health Science Innovation Center, Osaka Metropolitan University; Professor Emeritus, Osaka City University; Chairman, Japan Society for Fatigue Science; Chairman, Brain Physical Fitness Promotion Association; Representative Director and CEO, Integrated Health Science Inc.) Vice Chairman: Kei Mizuno (Specially Appointed Professor, Graduate School of Science, Technology and Innovation, Kobe University; Specially Appointed Professor / Deputy Director, Health Science Innovation Center, Osaka Metropolitan University; Director / Secretary General, Japan Society for Fatigue Science) Advisors: Yasuo Otani (Chairman, Kanagawa University of Human Services; former Cabinet Office Counselor), Hideaki Matsuki (Professor Emeritus, Tokai University; Director, Health Evaluation Facility Assessment Organization), Masaki Tazume (Former Professor, School of Health Sciences, Tokai University) Representative Director: Hideki Katano, Ph.D. in Medicine (Visiting Researcher, Hakujikai Memorial Hospital Geriatric Research Institute; Advisor, Genki Vital Academy) Partner: Genki Vital Academy (Germany) URL: https://www.recovery.or.jp/ [Definition of Recovery] Recovery is the restoration of diminished physical and mental activity functions, accumulating vitality—the physiological and psychological capital—through rest, and preparing for the next step. Japan Recovery Association Public Relations Office Email: info@recovery.or.jp