Former Dentsu and X Corp. Employees Challenge the Circulation of 'Creative Capital'. ReBoot Inc.'s Creator Collective Provides Multifaceted Design Support for 'Ippodo Tea', a Kyoto Brand with Over 300 Years of History.
ReBoot Inc., a creator collective, provided comprehensive design support for the historic Ippodo Tea, handling web videos and graphic design for their new stores using a next-generation creator model.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 00:49
- 🔍 Collected: April 7, 2026 at 16:30
- 🤖 AI Analyzed: April 20, 2026 at 21:21 (316h 51m after Collected)
◾️Founder / Communication Design / Shota Watanabe (Instagram: @shota_bebe)
ReBoot Inc. is building a unique "next-generation support model" to address the issues of a growing disparity society accelerated by capitalist structures and rapid technological development. Based on this model, we employ up-and-coming next-generation creators who do not belong to any specific company. Under comprehensive direction cultivated at Dentsu and X Corp., we provide design support that maximizes their sensibilities. As one of our initiatives, we would like to introduce our creative support case for Ippodo Tea, a company with over 300 years of history and its main store in Kyoto.
◾️Movie Direction: Videographer / Taro (Instagram: @taro_l.o.g)
Overview: Handled the planning, shooting, and editing of a web video accompanying the opening of a tea room in Aoyama, Tokyo.
We created a short teaser movie to convey the space born from the philosophy cherished by Ippodo Tea, even in the digital realm. We expressed dynamic spatial design and delicate details within a limited time frame.
Video URL: https://vimeo.com/1173860625?fl=pl&fe=sh
◾️Graphic Design: Designer / Rui Kinoshita (Instagram: @ruikinoshita)
Overview: Handled the graphic design and video production for store signs, menus, and advertisements for the opening of the Shin-Marunouchi Building store in Tokyo, which was opened with a focus on enjoying tea via takeout.
We built a design that maintains the dignity of a long-established store while being soft, unobtrusive, and fostering a sense of expectation. Based on a deep understanding of its history, we pursued a design that appeals to a new store primarily focused on takeout.
ReBoot Inc. is building a unique "next-generation support model" to address the issues of a growing disparity society accelerated by capitalist structures and rapid technological development. Based on this model, we employ up-and-coming next-generation creators who do not belong to any specific company. Under comprehensive direction cultivated at Dentsu and X Corp., we provide design support that maximizes their sensibilities. As one of our initiatives, we would like to introduce our creative support case for Ippodo Tea, a company with over 300 years of history and its main store in Kyoto.
◾️Movie Direction: Videographer / Taro (Instagram: @taro_l.o.g)
Overview: Handled the planning, shooting, and editing of a web video accompanying the opening of a tea room in Aoyama, Tokyo.
We created a short teaser movie to convey the space born from the philosophy cherished by Ippodo Tea, even in the digital realm. We expressed dynamic spatial design and delicate details within a limited time frame.
Video URL: https://vimeo.com/1173860625?fl=pl&fe=sh
◾️Graphic Design: Designer / Rui Kinoshita (Instagram: @ruikinoshita)
Overview: Handled the graphic design and video production for store signs, menus, and advertisements for the opening of the Shin-Marunouchi Building store in Tokyo, which was opened with a focus on enjoying tea via takeout.
We built a design that maintains the dignity of a long-established store while being soft, unobtrusive, and fostering a sense of expectation. Based on a deep understanding of its history, we pursued a design that appeals to a new store primarily focused on takeout.
FAQ
What is ReBoot Inc.'s 'Next Generation Support Model'?
It is a new creative support system that employs up-and-coming next-generation creators who are not affiliated with any company, and brings out their sensibilities under the direction of former major agency professionals.
What did you specifically do for the Ichibando Tea Shop project?
We handled the planning and production of web videos for the opening of the Aoyama store, and the graphic design of store signs, menus, and advertising materials for the opening of the Shin-Marunouchi Building store.
What is ReBoot Inc.'s strength?
It lies in combining the solid direction skills cultivated at former agencies like Dentsu and X Corp. with the flexible and new sensibilities of the next generation of creators.