[Youth Now! Gen Z Trend Survey] Do 80% of Gen Z influencers turn down PR offers? The decisive difference between 'companies that get chosen' and 'companies that get rejected'

Reaplus Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shion Matsumoto), through its next-generation insight marketing service 'Youth Now!' which visualizes current consumer trends, has conducted a qualitative survey among influencers regarding 'PR offers from companies.'

This survey clarifies the criteria influencers use to decide whether to 'accept or reject' PR offers for social media posts, as well as the structural challenges in communication from the corporate side.

■ Survey Overview

Survey Name: [Youth Now! Trend Survey] Insight survey on PR offers between companies and influencers

Conducted by: Reaplus Inc.

Methodology: Individual interviews (qualitative survey)

Duration: Approx. 45 minutes each

Participants: Influencers (Beauty and Entertainment sectors)

Survey Dates: March 5 and March 10, 2026

Objective: To identify decision-making criteria for accepting/rejecting PR offers and to extract offer designs that increase conversion and repeat rates.

*This is an exploratory survey intended to clarify the structure of posting behavior and value standards, rather than statistical quantitative data.

■ Survey Summary (Excerpts)

1. Even with high compensation, offers are rejected if they don't fit the 'worldview'

The survey confirmed a counterintuitive phenomenon where some influencers accept unpaid work while rejecting high-paying offers.

The primary decision-making criteria are:

・Alignment with their worldview

・Relationship with their followers

In other words, 'Will this damage my credibility?' is a higher priority than 'compensation.'

2. 'Ghosting' ends the relationship

Corporate behaviors such as:

・Ceasing communication after the post

・Providing no feedback

were found to create a feeling of being 'used merely as an advertising slot.'

Conversely, providing feedback such as 'the post was well-received' is a key factor in building long-term relationships (becoming an ambassador).

*This release contains only a partial excerpt of the results. The full report, including all survey results and detailed data, can be requested via the link below. Youth Now! is currently offering free marketing consultations, so please feel free to inquire.

Request the report: https://www.youthnow.jp/report/genz-proffer-survey-2026