A Bitter Failure 10 Years Ago of a 'Broken Chair' Led to an Industry-Rare '10-Year Warranty'. Nordic-Style Furniture 'NORTE' Celebrates Its 20th Anniversary, Redefining 'Lifetime Items' with a Unique Solid Wood Carved Structure

The Nordic-style furniture brand 'NORTE' (operated by rewood Co., Ltd., Headquarters: Nagoya City, Aichi Prefecture, Representative: Fumie Mizuno) is celebrating its 20th anniversary by introducing a '10-year long-term warranty', a rarity in the furniture industry, for its flagship 'Beak Chair' (Paper Cord Chair). This product established a unique structure where load-bearing parts are carved entirely from natural solid wood, a solution born from a critical failure 10 years ago when chairs suffered from 'breakage at the joints'. Twenty years since its launch, it has become a core product boasting cumulative sales of over 30,000 units. Through this anniversary project, we will propose a sustainable lifestyle to the next generation where furniture is not disposable, but built on the premise of repair and maintenance. Taking the opportunity of NORTE's 20th anniversary, we are launching the 'Beak Chair 10-Year Warranty' service. [An 'Unbreakable' Structure Born from Failure] 'A bitter experience 10 years ago' changed the definition of a lifetime item. Today, many inexpensive chairs flooding the market adopt a 'joint structure' that pieces together wood, prioritizing cost. However, 10 years ago, NORTE experienced a major failure where chairs broke precisely at these joints. From this lesson, we redefined what a 'chair you can use for a lifetime' means. We switched to a manufacturing method where load-bearing parts are carved out entirely from solid wood, securing overwhelming strength. This confidence in an 'unbreakable structure' is the background behind the introduction of this 10-year warranty. [Three Strengths and New Projects] ■ 'Three Reasons' Why the Beak Chair is Supported 1. 'Overwhelming Strength' Carved from Solid Wood: Through a luxurious carving process that does not join pieces of wood, it achieves high durability not found in similar products, guaranteeing the quality necessary for a 10-year warranty. 2. 'Oil Finish' to Maintain and Nurture Yourself: An oil finish that does not harden the surface allows the wood to breathe, deepening its character the more it is used. 3. 'In-House Reupholstery Service' Supporting Lifetime Use: We accept requests for reupholstering the paper cord. We have established a system where the chair can be continuously used across generations while being repaired. ■ Outline of the 20th Anniversary New Projects ● Part 1: Launch of the Beak Chair '10-Year Long-Term Warranty': Driven by our confidence in the carving technology cultivated over 20 years, we are introducing a '10-year warranty', which is rare in the furniture industry, to deliver even greater peace of mind to our customers. ● Part 2: Release of the 'DAYLY CHAIR' Low-Price Model: Under the concept of 'bringing authentic textures closer to you', we are introducing a new line that utilizes our 20 years of production know-how. This new line allows for more casual daily use while retaining the 'carved strength' and 'design'. *While the standard model features an 'oil finish' you nurture yourself, this model adopts a 'urethane coating finish'. ● Part 3: Individual Sales of 'BEAK CHAIR 100' with Serial Numbers: As 'Beak Chair 100', customers can select and purchase online the unique 'wood grain', which differs for every single piece, characteristic of natural wood. We provide a truly unique value. The 'BEAK CHAIR 100 PROJECT', where you can choose a different wood grain for each piece, will be available for sale at NORTE stores from late April. Each purchased Beak Chair will come with a serial number. [Goals and Future Direction] Through the 'Beak Chair', NORTE will continue to pursue uncompromising quality 'carved from natural wood', and keep delivering authentic furniture that deepens in affection as time passes—10, 20 years—into our customers' lives. [Service Overview, Company Overview, Contact Information] ● Product Name: Beak Chair (Paper Cord Dining Chair) ● Warranty Period: 10 years ● 20th Anniversary Site: [URL omitted] ● New Project Start Date: April 20, 2026 ● Company Name: rewood Co., Ltd. ● Representative: Fumie Mizuno ● Location: 2-1323 Ryusenji, Moriyama-ku, Nagoya, Aichi Prefecture ● Business Description: Planning and sales of Nordic-style furniture and interior goods ● URL: https://norte-shop.com/ ● Instagram: https://www.instagram.com/norte_s