Exclusive Survey: Regional Differences and Changes in Opening Timing Become Clear. Nationwide Ranking of 1,155 Beauty Salon Openings Released
Review Co., Ltd. released a report on beauty salon openings from July to September 2025, revealing industry "reconfiguration" due to timing, regional, and work style changes, not just decline. 1,155 new salons opened nationwide.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 18:10
- 🔍 Collected: April 9, 2026 at 09:30
- 🤖 AI Analyzed: April 20, 2026 at 15:44 (270h 14m after Collected)
Review Co., Ltd. (Review / Chuo-ku, Osaka / Representative Director: Shigemo Fujimoto) combines the power of "people" and "IT" to collect, organize, and provide data on actual stores, facilities, and corporations nationwide, based on administrative data and other sources.
Our analysis of data on beauty salons (barber shops and beauty salons) opened nationwide from July to September 2025 has revealed that the opening trends in the beauty industry are not simply increasing or decreasing, but are characterized by multiple factors simultaneously occurring: the dispersion of opening timing, regional differences, and changes in work styles.
This release summarizes the analytical results of the "Nationwide Beauty Salon Opening Ranking Report ver6 (July-September 2025, comparative analysis with the past 3 years)," which organizes the opening trends in the beauty industry.
# Openings Entering a Phase of "Reconfiguration" Rather Than "Decrease"
The number of beauty salon openings nationwide from July to September 2025 was 1,155.
While a decrease in openings is observed in some areas, this is not due to market shrinkage but is thought to be influenced by multiple factors such as changes in opening timing and business models, and the widening gap in openings between urban and rural areas.
In other words, the beauty industry is not simply "seeing fewer openings," but rather "the very way of opening is changing."
# Top 5 Nationwide Beauty Salon Opening Rankings (July-September 2025)
Looking at the beauty salon openings by prefecture from July to September 2025, urban areas and core city regions such as Tokyo (186 cases), Osaka Prefecture (116 cases), Fukuoka Prefecture (73 cases), Kanagawa Prefecture (72 cases), and Chiba Prefecture (50 cases) ranked highest.
Tokyo, due to its market size, continues to see stable openings, and the trend of openings concentrating in urban areas is still apparent.
On the other hand, in cities outside the Tokyo metropolitan area and in rural regions, there are variations in opening timing, indicating differences in movement depending on the region.
Although the strong performance of urban areas continues, factors such as demographic changes, market size, and environmental differences are beginning to influence opening trends.
Our analysis of data on beauty salons (barber shops and beauty salons) opened nationwide from July to September 2025 has revealed that the opening trends in the beauty industry are not simply increasing or decreasing, but are characterized by multiple factors simultaneously occurring: the dispersion of opening timing, regional differences, and changes in work styles.
This release summarizes the analytical results of the "Nationwide Beauty Salon Opening Ranking Report ver6 (July-September 2025, comparative analysis with the past 3 years)," which organizes the opening trends in the beauty industry.
# Openings Entering a Phase of "Reconfiguration" Rather Than "Decrease"
The number of beauty salon openings nationwide from July to September 2025 was 1,155.
While a decrease in openings is observed in some areas, this is not due to market shrinkage but is thought to be influenced by multiple factors such as changes in opening timing and business models, and the widening gap in openings between urban and rural areas.
In other words, the beauty industry is not simply "seeing fewer openings," but rather "the very way of opening is changing."
# Top 5 Nationwide Beauty Salon Opening Rankings (July-September 2025)
Looking at the beauty salon openings by prefecture from July to September 2025, urban areas and core city regions such as Tokyo (186 cases), Osaka Prefecture (116 cases), Fukuoka Prefecture (73 cases), Kanagawa Prefecture (72 cases), and Chiba Prefecture (50 cases) ranked highest.
Tokyo, due to its market size, continues to see stable openings, and the trend of openings concentrating in urban areas is still apparent.
On the other hand, in cities outside the Tokyo metropolitan area and in rural regions, there are variations in opening timing, indicating differences in movement depending on the region.
Although the strong performance of urban areas continues, factors such as demographic changes, market size, and environmental differences are beginning to influence opening trends.