Launch of 'mapre', a Review Support Service for Stores that Automatically Generates Reviews Using AI from Just a 1-Minute Survey
Re-rail Inc. is launching 'mapre', an AI-powered review generation service for stores, in March 2026. It drafts natural reviews based on a 1-minute customer survey, aiding in customer attraction and MEO.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 22:00
- 🔍 Collected: March 30, 2026 at 22:56 (56 min after Published)
- 🤖 AI Analyzed: April 25, 2026 at 04:09 (605h 13m after Collected)
Re-rail Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yoshiki Oshiro) will launch the review support service for stores "mapre" starting in March 2026.
mapre is a service where visiting customers simply scan a QR code and answer a simple questionnaire taking about 1 minute, and AI automatically generates natural review text tailored to the industry and the characteristics of the store. It solves both the customer's burden of "wanting to write a review but not knowing what to write" and the store staff's concern of "finding it difficult to ask for a review," supporting the improvement of the store's ability to attract customers.
■ What changes when reviews increase
"I came because I saw the reviews" - Anyone who runs a store surely understands how happy these words make them feel.
However, the reality is that no matter how good the customer service is, or how polite the technique provided is, customers rarely write reviews. New customers mercilessly flow to competitor stores with many reviews... "Our service is just as good." Have you ever felt such frustration?
Every time a review is added, the store's trust builds up. It appears higher in searches, catching the eyes of customers you haven't met yet. Customers who visit become fans and write reviews again. Even without relying on advertising, a customer attraction cycle begins to revolve solely around the voices of customers.
We started mapre with the desire to deliver this virtuous cycle as a "system" to stores.
■ Purpose and Background of the Service
In recent years, the percentage of consumers who refer to reviews when choosing a store exceeds 90%, and reviews have become a "digital signboard" for stores. Since the number and ratings of reviews also affect the display order in search results, we are in an era where the ability to stably acquire reviews greatly influences a store's customer attraction.
However, there were three challenges in acquiring reviews.
The first is that customers feel it is "troublesome" or "they don't know what to write," resulting in them not posting.
The second is that store staff hesitate to even ask for reviews, thinking "I don't want to disrupt the flow of customer service" or "I don't want it to look like coercion."
The third is that even when posted, similar reviews line up...
mapre is a service where visiting customers simply scan a QR code and answer a simple questionnaire taking about 1 minute, and AI automatically generates natural review text tailored to the industry and the characteristics of the store. It solves both the customer's burden of "wanting to write a review but not knowing what to write" and the store staff's concern of "finding it difficult to ask for a review," supporting the improvement of the store's ability to attract customers.
■ What changes when reviews increase
"I came because I saw the reviews" - Anyone who runs a store surely understands how happy these words make them feel.
However, the reality is that no matter how good the customer service is, or how polite the technique provided is, customers rarely write reviews. New customers mercilessly flow to competitor stores with many reviews... "Our service is just as good." Have you ever felt such frustration?
Every time a review is added, the store's trust builds up. It appears higher in searches, catching the eyes of customers you haven't met yet. Customers who visit become fans and write reviews again. Even without relying on advertising, a customer attraction cycle begins to revolve solely around the voices of customers.
We started mapre with the desire to deliver this virtuous cycle as a "system" to stores.
■ Purpose and Background of the Service
In recent years, the percentage of consumers who refer to reviews when choosing a store exceeds 90%, and reviews have become a "digital signboard" for stores. Since the number and ratings of reviews also affect the display order in search results, we are in an era where the ability to stably acquire reviews greatly influences a store's customer attraction.
However, there were three challenges in acquiring reviews.
The first is that customers feel it is "troublesome" or "they don't know what to write," resulting in them not posting.
The second is that store staff hesitate to even ask for reviews, thinking "I don't want to disrupt the flow of customer service" or "I don't want it to look like coercion."
The third is that even when posted, similar reviews line up...