[Case Study] Marketing AI OS 'ENSOR' implemented at IBJ: Enabling planning staff to independently handle advertising banner revisions
REHATCH's marketing AI OS 'ENSOR' has been adopted by the event division of IBJ. By establishing a system where planning staff can complete minor ad banner revisions without design skills, IBJ has significantly reduced the workload for directors and designers. Operations began with 30 users in the first month, with future plans to expand across the company.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 17:00
- 🔍 Collected: May 25, 2026 at 08:31
- 🤖 AI Analyzed: May 25, 2026 at 08:36 (4 min after Collected)
REHATCH Inc. has announced the adoption of its marketing AI OS, 'ENSOR,' by IBJ Co., Ltd., a company engaged in wedding party and matchmaking businesses.
■ Company Overview
IBJ is a leading company in the matchmaking service industry, focusing on managing matchmaking agencies and planning wedding parties and events. With 1,908 employees and annual sales of approximately 20.2 billion yen, it offers a wide range of services in the marriage support sector.
■ Background of Adoption
Approximately 80% of marketing production tasks involved minor revisions to existing creative materials, occupying 70-80% of directors' time.
■ Issues Before Adoption
- Dozens of banner production requests were made monthly, but since planning staff lacked design skills, directors had to mediate and coordinate with internal designers.
- 80% of production output consisted of minor revisions, consuming 70-80% of directors' workload.
- High coordination costs between the planning department and designers led to time delays for minor revisions.
- While designers used Photoshop, planning staff could not use design tools, preventing independent work.
■ Why ENSOR Was Chosen
The decision was based on features that allow scaling backgrounds and styles with a single chat instruction, alongside ease of use and high generation speed.
■ Expectations and Future Goals
Started with 30 accounts in the event planning team. The goal is to build a system where planning staff can independently create banners. Future plans include horizontal expansion to other departments within the company.
■ Company Overview
IBJ is a leading company in the matchmaking service industry, focusing on managing matchmaking agencies and planning wedding parties and events. With 1,908 employees and annual sales of approximately 20.2 billion yen, it offers a wide range of services in the marriage support sector.
■ Background of Adoption
Approximately 80% of marketing production tasks involved minor revisions to existing creative materials, occupying 70-80% of directors' time.
■ Issues Before Adoption
- Dozens of banner production requests were made monthly, but since planning staff lacked design skills, directors had to mediate and coordinate with internal designers.
- 80% of production output consisted of minor revisions, consuming 70-80% of directors' workload.
- High coordination costs between the planning department and designers led to time delays for minor revisions.
- While designers used Photoshop, planning staff could not use design tools, preventing independent work.
■ Why ENSOR Was Chosen
The decision was based on features that allow scaling backgrounds and styles with a single chat instruction, alongside ease of use and high generation speed.
■ Expectations and Future Goals
Started with 30 accounts in the event planning team. The goal is to build a system where planning staff can independently create banners. Future plans include horizontal expansion to other departments within the company.
FAQ
マーケティングAI OS「ENSOR」とはどのようなサービスですか？
クリエイティブの施策立案から生成、分析までを統合したマーケティングAIプラットフォームです。AI編集、ラフ作成、動画生成、LP生成などの機能を備え、マーケティング業務の効率化を支援します。
株式会社IBJがENSORを導入した背景は何ですか？
制作物の約8割が既存クリエイティブの微修正であり、ディレクターの業務の7〜8割がこの対応に占有されていたためです。企画部門が自走できる環境を整え、業務効率化を図る必要がありました。
ENSORの導入でどのような改善が期待されていますか？
デザイン知識のない企画担当者がバナー修正を自走できるようになり、ディレクターや外部デザイナーへの依頼工数が大幅に削減されることが期待されています。
ENSORの主な機能にはどのようなものがありますか？
AIによる高品質デザイン生成（背景差し替え等）、訴求軸・コピーの生成、静止画の動画化、LPイメージと実装コードの生成、データ連携分析などが可能です。
本導入の今後の展望は何ですか？
まずはイベント事業部の企画チーム30名で運用を開始し、将来的には社内他事業部への横展開による全社的な業務効率化および内製化を目指します。