Marketing AI OS 'ENSOR' Adds Skill Creator: Instant Automated AI Skill Generation via Simple Input

For teams in-housing their advertising operations, building AI workflows specific to their business processes is a core challenge that often stalls without expertise in prompt engineering. REHATCH Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryota Sakoda) announced the addition of 'Skill Creator,' a meta-feature that automatically generates AI skills from user requests, to its marketing AI OS, 'ENSOR.'

■ Background of the Release
While more companies are advancing the in-house use of AI in marketing, they face field-level obstacles such as 'not knowing how to use AI for specific business needs' and 'lacking staff capable of writing prompts.' Through this Skill Creator, ENSOR offers a mechanism where AI itself designs and generates custom AI skills that can be registered and used immediately in ENSOR simply by inputting 'what I want to do' in Japanese.

■ Details of the New Feature
Skill Creator is a meta-feature that allows users to input a single-sentence request like 'I want a skill like this.' The AI automatically designs the AI skill in a format registerable in ENSOR (prompt structure, input definition, output format) and outputs it ready for immediate addition.

▼ Usage Flow (3 Steps)
Step 1: Input a brief overview of the skill you want to ENSOR.
Step 2: The AI designs the skill structure and outputs it in ENSOR registration format.
Step 3: Register the outputted skill into ENSOR and start using it immediately.

■ Expected Use Cases
For teams already in-housing ad operations, this allows teams struggling to cover their specific workflows with standard skills to build custom skills internally. For companies looking to advance in-housing, they can build an AI environment optimized for their own flows without a dedicated prompt engineer.