Marketing AI OS 'ENSOR' Adds Market and Competitor Research Features: Instant 10-Chapter Reports on PEST, 3C, and Competitive Landscape

For teams managing advertising in-house, understanding market environments and analyzing competitive positioning are fundamental to strategic planning, yet they are high-burden processes that require substantial time and specialized knowledge. REHATCH Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ryota Sakoda) is pleased to announce the addition of a new feature to its marketing AI OS 'ENSOR' that automatically analyzes market and competitor environments.

■ Background of the Release
Understanding the market environment and analyzing competitive positioning are prerequisite for formulating in-house advertising and marketing strategies. However, the task of comprehensively compiling multiple frameworks—such as PEST analysis, 3C analysis, and competitive landscape—requires significant research time and specialized expertise.

- Market research takes time, causing advertising strategies to lag.
- Inefficiencies arise from repeated information collection and organization for each framework.
- Research knowledge often becomes individualized (siloed), making it difficult to transfer when team members change.

With this new feature, ENSOR provides an environment where AI automatically generates a 10-chapter marketing research report covering PEST, 3C, 4C, and competitive landscape for specified themes or industries.

■ Details of the New Feature
The Market and Competitor Research AI function allows users to simply input the market, industry, or competitor theme they wish to research, and the AI will collectively generate a 10-chapter report covering major frameworks, including PEST, 3C, 4C, and competitive landscape.

▼ Usage Flow (2 Steps)
Step 1: Input the research theme (industry, competitor name, target market, etc.) into ENSOR.
Step 2: The AI analyzes each framework and outputs a 10-chapter report.

A comprehensive report including PEST analysis (Political, Economic, Social, Technological), 3C analysis (Customer, Competitor, Company), 4C analysis (Customer Value, Cost, Convenience, Communication), and competitive landscape can be obtained with a single operation. It can be utilized as input before formulating advertising strategies or for market confirmation when entering new businesses or launching new products.

▼ Before
Occurred as a multi-day task to research and organize multiple frameworks individually. The report coverage tended to vary depending on the researcher's knowledge level.

▼ After
Instantly obtain a 10-chapter report covering major frameworks just by inputting the theme. Shorten the research phase and concentrate resources on analysis and decision-making.

■ Expected Use Cases
For teams already managing advertising in-house:
Teams formulating advertising strategies in-house but currently burdened by time-consuming market and competitor research can reduce research man-hours and focus on strategic decisions. Since a 10-chapter report can be obtained instantly just by inputting the theme, they can ensure comprehensive analysis while shortening the strategy formulation cycle.

For companies looking to advance in-house advertising operations:
Companies that outsource market research to external consultants or firms can use this as a first step toward internalizing these processes. Since the AI comprehensively analyzes and organizes major frameworks, they can obtain the necessary inputs for strategic planning completely in-house, even without dedicated research staff.