New Brand "little R" to Open for a Limited Time at Mitsui Outlet Park Okazaki from May 25, 2026!
R-LAB. Co., Ltd., operated by Tokai On Air's Ryo, is launching a new brand, "little R." A limited-time pop-up store will open at Mitsui Outlet Park Okazaki from May 25, 2026, offering specialty coffee and refined sweets to provide a special moment for shoppers.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 19:00
- 🔍 Collected: May 1, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 23:56 (13h 25m after Collected)
R-LAB. Co., Ltd. (Representative: Ryo of Tokai On Air), which operates "R COFFEE STAND" and "La Maison du R," is proud to announce the birth of its new brand, "little R." A limited-time pop-up store will open at Mitsui Outlet Park Okazaki starting Monday, May 25, 2026. "little R" is a brand that proposes a new form, fusing the carefully selected coffee cultivated thus far with sophisticated sweets. Please enjoy a special moment during your shopping.
**Concept of "little R"**
"little R" is a "small R" that condenses the value of R-LAB. (R COFFEE STAND / La Maison du R).
That is "little R." "little R" is a new style brand that does not operate as a permanent store but rather deploys itself as if appearing, bringing out only the necessary amount of "R" according to the place and time. By intentionally minimizing facilities and scale, it becomes possible to open stores in locations and for periods that were not feasible with previous stores, delivering the "R" worldview as a presence that is closer to the daily lives of more people.
**Thoughts on Exhibition at Events**
For this exhibition, in the space where the "extraordinary" and "everyday" intersect at an outlet, we aim to provide an "just right distance" where people can easily drop by, and a "small luxury" where they can feel a slightly special experience. Through coffee and sweets, we hope to create a comfortable space in someone's day where they can casually stop by. "little R" aims to be a new gateway to the R BRAND, becoming a familiar presence for a wider range of people, from children to adults.
**Store Opening Overview**
* **Opening Period:** May 25, 2026 (Mon) - August 31, 2026 (Mon)
* **Location:** Mitsui Outlet Park Okazaki, within OKAZAKI Oishii MARKET, Unit 3120
* **Brands Offered:** little R by R COFFEE STAND & La Maison du R
* **Offerings:** Specialty coffee by R COFFEE STAND, sweets by La Maison du R, etc.
* **Address:** 200 Kanamori, Maiki-cho, Okazaki City, Aichi Prefecture
* **Access:** Approximately 13 minutes walk from Meitetsu Nagoya Main Line "Honshuku Station"
* **Website:** https://mitsui-shopping-park.com/mop/okazaki/
**Ryo Profile**
Born on June 11, 1993. From Aichi Prefecture. A member of Tokai On Air, a video creator group based in Okazaki City, Aichi Prefecture. Operates the coffee brand "R COFFEE STAND" and the sweets brand "La Maison du R." On his personal channel, "Bravo Ryo's Bon Sabado! Channel," he posts information related to his brands "R COFFEE STAND" and "La Maison du R," as well as daily videos. He is a big fan of international soccer and has a wide range of activities, including collaborations with famous international soccer players and appearances in various media.
**About R-LAB. Co., Ltd.**
While valuing the delivery of "+α," R-LAB. Co., Ltd. operates the coffee brand "R COFFEE STAND" and the sweets brand "La Maison du R." Based on owner Ryo's desire to "deliver what I love to many people," the company continues to create experiences that touch people's hearts while being close to their daily lives.
* **R COFFEE STAND Website:** https://www.rcoffeestand.com/
* **La Maison du R Website:** https://www.lamaisondur.jp/
**[Company Overview]**
* **Location:** 5-5 Hinaminami-cho, Okazaki City, Aichi Prefecture
* **Representative:** Ryo Fukuo
* **Established:** June 1, 2021
* **Business Activities:** Operation of R COFFEE STAND, La Maison du R, and online store
**[Contact for this matter]**
R-LAB. Co., Ltd. Public Relations
* **E-mail:** pr@rlab.inc
**Concept of "little R"**
"little R" is a "small R" that condenses the value of R-LAB. (R COFFEE STAND / La Maison du R).
That is "little R." "little R" is a new style brand that does not operate as a permanent store but rather deploys itself as if appearing, bringing out only the necessary amount of "R" according to the place and time. By intentionally minimizing facilities and scale, it becomes possible to open stores in locations and for periods that were not feasible with previous stores, delivering the "R" worldview as a presence that is closer to the daily lives of more people.
**Thoughts on Exhibition at Events**
For this exhibition, in the space where the "extraordinary" and "everyday" intersect at an outlet, we aim to provide an "just right distance" where people can easily drop by, and a "small luxury" where they can feel a slightly special experience. Through coffee and sweets, we hope to create a comfortable space in someone's day where they can casually stop by. "little R" aims to be a new gateway to the R BRAND, becoming a familiar presence for a wider range of people, from children to adults.
**Store Opening Overview**
* **Opening Period:** May 25, 2026 (Mon) - August 31, 2026 (Mon)
* **Location:** Mitsui Outlet Park Okazaki, within OKAZAKI Oishii MARKET, Unit 3120
* **Brands Offered:** little R by R COFFEE STAND & La Maison du R
* **Offerings:** Specialty coffee by R COFFEE STAND, sweets by La Maison du R, etc.
* **Address:** 200 Kanamori, Maiki-cho, Okazaki City, Aichi Prefecture
* **Access:** Approximately 13 minutes walk from Meitetsu Nagoya Main Line "Honshuku Station"
* **Website:** https://mitsui-shopping-park.com/mop/okazaki/
**Ryo Profile**
Born on June 11, 1993. From Aichi Prefecture. A member of Tokai On Air, a video creator group based in Okazaki City, Aichi Prefecture. Operates the coffee brand "R COFFEE STAND" and the sweets brand "La Maison du R." On his personal channel, "Bravo Ryo's Bon Sabado! Channel," he posts information related to his brands "R COFFEE STAND" and "La Maison du R," as well as daily videos. He is a big fan of international soccer and has a wide range of activities, including collaborations with famous international soccer players and appearances in various media.
**About R-LAB. Co., Ltd.**
While valuing the delivery of "+α," R-LAB. Co., Ltd. operates the coffee brand "R COFFEE STAND" and the sweets brand "La Maison du R." Based on owner Ryo's desire to "deliver what I love to many people," the company continues to create experiences that touch people's hearts while being close to their daily lives.
* **R COFFEE STAND Website:** https://www.rcoffeestand.com/
* **La Maison du R Website:** https://www.lamaisondur.jp/
**[Company Overview]**
* **Location:** 5-5 Hinaminami-cho, Okazaki City, Aichi Prefecture
* **Representative:** Ryo Fukuo
* **Established:** June 1, 2021
* **Business Activities:** Operation of R COFFEE STAND, La Maison du R, and online store
**[Contact for this matter]**
R-LAB. Co., Ltd. Public Relations
* **E-mail:** pr@rlab.inc