Global Margarita Competition Debuts in Japan: 'MARGARITA CHALLENGE 2026 JAPAN' Entries Open! Application Period: April 1 (Wed) – May 31 (Sun)

Rémy Cointreau Japan K.K. (Minato-ku, Tokyo; General Manager: Xavier Tallo), the distributor of the premium orange liqueur 'Cointreau,' announces the launch of the cocktail competition 'MARGARITA CHALLENGE 2026 JAPAN.' Founded in Angers, France, in 1849, Cointreau continues to be loved worldwide as a unique presence that maintains its original production method while pursuing creativity and playfulness under the 'SHAKE IT UP' concept. This competition was born as an homage to the masterpiece cocktail, the 'Original Margarita.' It is known as a prestigious event that has produced many star bartenders who have gone on to be featured in the 'World's 50 Best Bars.' The theme for this Japanese edition is 'SHAKE IT UP.' Applicants are expected to create a novel Margarita that incorporates free thinking, new techniques, and ingredients, breaking away from existing frameworks. Applications and presentations must be conducted in English, testing the comprehensive skills required on the international stage. Key highlights include the '10 Secret Ingredients' determined by an online shaker on the special website, and the grand prize of an invitation to the Global Final in Angers, France, in November. Eligibility includes bartenders working in bars, hotels, or restaurants, aged 20 or older, residing in Japan. The application period runs from April 1 to May 31, 2026 (CET).