Providing "BESS Homes for Enjoying Life More Than Just Living" in Rental Housing. Collaborative Project with Asahi Kasei Real Estate Residence Co., Ltd. Commences

RC Core Co., Ltd., which operates the "BESS no Ie" detached housing business with the concept of "Enjoying rather than just living," has started a collaborative project with Asahi Kasei Real Estate Residence Co., Ltd. to provide rental housing, including multi-unit dwellings. This initiative aims to offer unique experiences like using fire, gardening, and DIY, which are typically not possible in standard rental properties, thereby pioneering a new rental market.
提携NQ 85/100出典:PR Times

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  • 📰 Published: May 8, 2026 at 21:00
  • 🔍 Collected: May 8, 2026 at 12:32
  • 🤖 AI Analyzed: May 8, 2026 at 13:14 (41 min after Collected)
RC Core Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Yasuhiro Sumatsuki; hereinafter "RC Core"), which operates the detached housing business under the concept of "BESS Homes for Enjoying Life More Than Just Living," has commenced a collaborative project with Asahi Kasei Real Estate Residence Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Yasumichi Ichikawa; hereinafter "Asahi Kasei Real Estate Residence") to provide rental housing, including multi-unit dwellings. Image: "BESS Homes for Enjoying Life More Than Just Living" Rental Housing Collaborative Project In September 2025, BESS launched its first rental multi-unit housing. They began recruiting monitors for a terrace house type design of their "Wonder Device" detached series, and the first monitor contract was signed in March 2026. Furthermore, on October 14, 2025, they concluded a capital and business alliance agreement with Asahi Kasei Homes Co., Ltd. (hereinafter "Asahi Kasei Homes") (Note 1). Note 1: https://ssl4.eir-parts.net/doc/7837/tdnet/2697532/00.pdf Following the alliance, both companies have been discussing various collaborations, focusing on: ① Business collaboration leveraging the characteristics of both companies' products and customer bases. ② Joint research on living spaces and lifestyles. ③ Mutual complementation and joint development in technology. Within these discussions, they also explored collaboration in rental multi-unit housing, an area where Asahi Kasei Homes possesses extensive business know-how. The rental housing that BESS aims to provide, similar to its custom-built detached homes, embodies the concept of "Enjoying Life More Than Just Living." This means offering lifestyles not possible in typical rental housing, such as "using fire," "gardening," and "DIY." The goal is to create a community where "people gather and connect" due to shared preferences, realizing the unique BESS resident lifestyle in rental properties. This unique added value became clearer during the collaborative discussions. Therefore, they decided to collaborate with Asahi Kasei Real Estate Residence, which has long managed rental properties that cater to the diverse lifestyles of residents in Asahi Kasei Homes' "Heimel Maison" community rental housing. Asahi Kasei Real Estate Residence has expertise and a proven track record in rental management, making it capable of high-quality, stable operations, from implementing the BESS rental concept to tenant recruitment and daily management. In March of this year, the first monitor was selected. While a prototype planning and design with monitors was initially planned, with the knowledge and expertise of Asahi Kasei Real Estate Residence, they will establish a consistent approach from concept realization in actual buildings to tenant recruitment and building management. Along with promoting the first monitor project, they aim to provide new value-added rental housing by leveraging the strengths of both companies. 1. Purpose Establish a BESS rental housing scheme that pioneers a new rental housing market through the added value of lifestyle. 2. Products Offered BESS brand rental housing (multi-unit dwellings and detached houses) 3. Target Value Proposition ・ Residents connect with each other / connect with the community / people gather ・ Nurture children's vitality ・ Use fire / cultivate gardens / gather around water ・ DIY is possible ・ Inherit the taste of living Etc. 4. Target Audience (Tenants) Those who resonate with the above target added value and wish to embody the BESS concept of "Enjoying Life More Than Just Living." (Rental Owners) Those who resonate with the above target added value and wish to provide the BESS concept of "Enjoying Life More Than Just Living" through rental properties. 5. Content 1) Concept formulation for value-added rental housing capable of market differentiation. 2) Scheme construction for rental housing planning based on the concept. 3) Scheme construction for owner recruitment, tenant recruitment, and building management. 4) Collaboration in rental property management by Asahi Kasei Real Estate Residence. These are the main contents, and the collaborative project will be promoted. [About Asahi Kasei Homes] As a core company responsible for the housing business of the Asahi Kasei Group, it develops detached houses "Heimel House" and rental housing "Heimel Maison." Based on building homes with high durability and safety, it consistently handles everything from design and construction to real estate development, promoting solutions to urban social issues and sustainable town planning. Corporate Website URL: https://www.asahi-kasei.co.jp/j-koho/index.html/ (Business Brand) [About Asahi Kasei Real Estate Residence] As a member of the Asahi Kasei Homes Group, it is a real estate company that supports urban living, primarily through its rental management business. It develops many managed properties that cater to the diverse lifestyles of residents, such as pet-friendly rental housing and child-rearing-friendly rental housing. Planning, operation, management.