Survey: Top University Job Seekers Prioritize 'Growth and Challenge' as Primary Motivation at 78.5%
Laxus conducted a survey on job satisfaction and motivation among students from top-tier national and private universities. 78.5% of respondents prioritize 'growth and challenge' as their primary motivation, surpassing external factors like compensation and stability.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 22:03
- 🔍 Collected: May 29, 2026 at 13:42
- 🤖 AI Analyzed: May 29, 2026 at 13:46 (3 min after Collected)
## Job Perspective Survey of Students at Top Universities
Laxus Co., Ltd. (the 'Company') conducted a survey targeting job seekers from national and top-tier private universities regarding their sense of purpose and motivation in work.
### Survey Summary
- Three out of four job seekers at top universities seek 'fun, responsiveness, and fulfillment' in their work.
- By category, 'Growth and Challenge Orientation' is the most common at 78.5%, prioritizing self-growth through challenges.
- 'Realization of Work Significance' follows at 65.3%, where being appreciated and impacting society are important motives.
- 'Rewards and Stability' account for 26.4%, revealing a trend that prioritizes growth and meaning over salary, promotion, or stability.
### Importance of 'Fun, Responsiveness, and Fulfillment'
When asked about the importance of feeling fun, responsiveness, and fulfillment in their work, a total of 75.2% of students answered that it is 'very important' or 'somewhat important'.
### Analysis of Motivation Sources
When respondents were asked to choose sources of motivation and these choices were categorized, the most common category was 'Growth and Challenge Orientation' at 78.5%. This was followed by 'Realization of Work Significance' at 65.3%. On the other hand, 'Extrinsic Rewards and Conditions' including salary, promotion, and stability, accounted for only 26.4%.
These results indicate that job seekers are strongly attracted to personal growth, experiences of overcoming challenges, and feelings of contribution, rather than conditions like salary or stability.
Laxus Co., Ltd. (the 'Company') conducted a survey targeting job seekers from national and top-tier private universities regarding their sense of purpose and motivation in work.
### Survey Summary
- Three out of four job seekers at top universities seek 'fun, responsiveness, and fulfillment' in their work.
- By category, 'Growth and Challenge Orientation' is the most common at 78.5%, prioritizing self-growth through challenges.
- 'Realization of Work Significance' follows at 65.3%, where being appreciated and impacting society are important motives.
- 'Rewards and Stability' account for 26.4%, revealing a trend that prioritizes growth and meaning over salary, promotion, or stability.
### Importance of 'Fun, Responsiveness, and Fulfillment'
When asked about the importance of feeling fun, responsiveness, and fulfillment in their work, a total of 75.2% of students answered that it is 'very important' or 'somewhat important'.
### Analysis of Motivation Sources
When respondents were asked to choose sources of motivation and these choices were categorized, the most common category was 'Growth and Challenge Orientation' at 78.5%. This was followed by 'Realization of Work Significance' at 65.3%. On the other hand, 'Extrinsic Rewards and Conditions' including salary, promotion, and stability, accounted for only 26.4%.
These results indicate that job seekers are strongly attracted to personal growth, experiences of overcoming challenges, and feelings of contribution, rather than conditions like salary or stability.
FAQ
難関大就活生は仕事の何を最も重視していますか？
「楽しさ・手応え・やりがい」を重視しており、全体の75.2％がこれらを重要視すると回答しました。
仕事のモチベーション源泉として最も割合が高い分類は何ですか？
「成長・挑戦志向」が78.5％で最多となりました。
給与や昇進などの「外的報酬」をモチベーションとする学生の割合はどの程度ですか？
26.4％にとどまっており、成長や意義実感に比べると低い結果となりました。
仕事における「成長・挑戦志向」とは具体的にどのような項目が含まれますか？
成長実感、難しい課題の達成感、大きな裁量・責任、成果が目に見えることなどが含まれます。
就活生が仕事選びにおいて意識すべきことは何ですか？
条件面だけでなく、実際の仕事内容や若手の経験の積み方、事業を通じて提供される価値まで丁寧に確認することが推奨されています。