Ikki Sawamura "Hypnotized" by His Wife's Whisper?! In CARNEXT's New CM, the "Car-Loving Husband" is Surprised by the Appraisal Value: "This High?!"
RAXUS Inc. will launch a new nationwide TV commercial for CARNEXT starting April 25, 2026, featuring actor Ikki Sawamura. The CM highlights the convenience and high returns of their new "AI Car Sale" smartphone service.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 13:00
- 🔍 Collected: April 24, 2026 at 04:31
- 🤖 AI Analyzed: April 24, 2026 at 05:03 (31 min after Collected)
RAXUS Inc. (Headquarters: Kita-ku, Osaka City / Representative Director and President: Seijiro Fukushige) announced that its mobility business "CARNEXT" will begin airing a new TV commercial titled "Everyone, CARNEXT" featuring actor Ikki Sawamura nationwide starting Saturday, April 25, 2026.
■ About the CM
Set in a home with a garage, the commercial begins with a slice-of-life scene where Sawamura, playing a car-loving husband, checks his car enthusiast friends' social media on his smartphone. His wife, who was quietly watching him, whispers, "I sold it on CARNEXT." The husband mutters "...CARNEXT" in disbelief and begins the appraisal process on his smartphone while still sitting on the sofa.
The appraisal is completed with just a few light operations on the screen, and he expresses surprise at the high appraisal value displayed, exclaiming, "This high?!" He then decides to sell the car to CARNEXT right away.
Later, the couple entrusts their beloved Supra, which has been with them for many years, to the staff who comes to their home to pick it up. Please also pay attention to the final scene where they see it off with smiles.
This commercial expresses that CARNEXT reduces the time and effort required to sell a car, allowing users to easily complete everything from appraisal to sale with just a smartphone while staying at home. In addition, the new service "AI Car Sale" utilizes AI to calculate the optimal price. Please pay attention to Sawamura's reaction when he is surprised by the high appraisal value.
■ On-Air Information
CM Release Date: Friday, April 24, 2026, 0:00~
TV-CM: Saturday, April 25, 2026, Nationwide On-Air (excluding some regions)
YouTube:
- "CARNEXT: If you sell a car, repeat it" edition 15 sec: https://youtu.be/-201xoGVLVw
- "CARNEXT: Let's sell now" edition 15 sec: https://youtu.be/fNeD7aFPQPM
- "CARNEXT: Everyone, CARNEXT" edition 15 sec: https://youtu.be/YW4RMITNtOc
- "CARNEXT: Everyone, CARNEXT" edition 30 sec: https://youtu.be/GhOhoc-By-Y
■ LINE Exclusive Campaign
For those who newly register as a friend on the CARNEXT official LINE account, we will pre-release the making-of video and Ikki Sawamura's special interview video (full version).
Distribution period: Friday, April 24, 2026 to Saturday, May 1, 2026
Target: Registered friends of the CARNEXT official LINE account
Official LINE: https://lin.ee/RWbkPJb
* For new registrants, it will be sent automatically the day after registration.
■ Shooting Episodes
This CM was shot on a living room set with a garage, capturing the realistic daily life of a married couple in a space with a lived-in feel.
During breaks in shooting, Sawamura, known as a big car enthusiast, was seen asking the staff various questions about CARNEXT's services. He was very curious, asking, "Does it really only take 20 seconds on a smartphone?" and even borrowed a staff member's smartphone to try operating the AI appraisal screen.
Particularly impressive was the scene where Sawamura quietly mutters "...CARNEXT." Sawamura, who has a strong image, deliberately lowered his voice to express an interest welling up from within, and this acting was so well done that the entire staff couldn't help but exclaim "Great!".
In the final "seeing off the beloved car" scene, Sawamura was seen looking affectionately at the car, saying, "This Supra is really cool." The set had a warm atmosphere where realistic emotions that went beyond shooting seeped into the screen.
■ Special Interview (Excerpt)
*The full interview video will be distributed to new friend registrants of the CARNEXT official LINE account.
- Please tell us about your history with cars.
1, 2, 3... This is my 6th car now. Because I got my license late, I haven't driven that many different cars, but all of them left an impression on me. I remember enjoying them to the fullest and then letting them go, saying, "Well, thank you."
- Was there a time when your "criteria for choosing a car" changed?
Often, the necessary car changed depending on age and family structure. Once, I bought a spacious, large sedan thinking my family would be happy. But no one in my family rode in it. I was always driving alone, so that was the trigger for me to think I didn't need such a big car. Also, as the kids grew up, I changed to a car that I could enjoy by myself rather than going out as a family. Those were the triggers.
- Once again, what caught your attention about this service?
When you sell a car, you actually have to drive it to several shops yourself and have them look at it while pointing out specific selling points, but in the end, the professionals only look at...
■ About the CM
Set in a home with a garage, the commercial begins with a slice-of-life scene where Sawamura, playing a car-loving husband, checks his car enthusiast friends' social media on his smartphone. His wife, who was quietly watching him, whispers, "I sold it on CARNEXT." The husband mutters "...CARNEXT" in disbelief and begins the appraisal process on his smartphone while still sitting on the sofa.
The appraisal is completed with just a few light operations on the screen, and he expresses surprise at the high appraisal value displayed, exclaiming, "This high?!" He then decides to sell the car to CARNEXT right away.
Later, the couple entrusts their beloved Supra, which has been with them for many years, to the staff who comes to their home to pick it up. Please also pay attention to the final scene where they see it off with smiles.
This commercial expresses that CARNEXT reduces the time and effort required to sell a car, allowing users to easily complete everything from appraisal to sale with just a smartphone while staying at home. In addition, the new service "AI Car Sale" utilizes AI to calculate the optimal price. Please pay attention to Sawamura's reaction when he is surprised by the high appraisal value.
■ On-Air Information
CM Release Date: Friday, April 24, 2026, 0:00~
TV-CM: Saturday, April 25, 2026, Nationwide On-Air (excluding some regions)
YouTube:
- "CARNEXT: If you sell a car, repeat it" edition 15 sec: https://youtu.be/-201xoGVLVw
- "CARNEXT: Let's sell now" edition 15 sec: https://youtu.be/fNeD7aFPQPM
- "CARNEXT: Everyone, CARNEXT" edition 15 sec: https://youtu.be/YW4RMITNtOc
- "CARNEXT: Everyone, CARNEXT" edition 30 sec: https://youtu.be/GhOhoc-By-Y
■ LINE Exclusive Campaign
For those who newly register as a friend on the CARNEXT official LINE account, we will pre-release the making-of video and Ikki Sawamura's special interview video (full version).
Distribution period: Friday, April 24, 2026 to Saturday, May 1, 2026
Target: Registered friends of the CARNEXT official LINE account
Official LINE: https://lin.ee/RWbkPJb
* For new registrants, it will be sent automatically the day after registration.
■ Shooting Episodes
This CM was shot on a living room set with a garage, capturing the realistic daily life of a married couple in a space with a lived-in feel.
During breaks in shooting, Sawamura, known as a big car enthusiast, was seen asking the staff various questions about CARNEXT's services. He was very curious, asking, "Does it really only take 20 seconds on a smartphone?" and even borrowed a staff member's smartphone to try operating the AI appraisal screen.
Particularly impressive was the scene where Sawamura quietly mutters "...CARNEXT." Sawamura, who has a strong image, deliberately lowered his voice to express an interest welling up from within, and this acting was so well done that the entire staff couldn't help but exclaim "Great!".
In the final "seeing off the beloved car" scene, Sawamura was seen looking affectionately at the car, saying, "This Supra is really cool." The set had a warm atmosphere where realistic emotions that went beyond shooting seeped into the screen.
■ Special Interview (Excerpt)
*The full interview video will be distributed to new friend registrants of the CARNEXT official LINE account.
- Please tell us about your history with cars.
1, 2, 3... This is my 6th car now. Because I got my license late, I haven't driven that many different cars, but all of them left an impression on me. I remember enjoying them to the fullest and then letting them go, saying, "Well, thank you."
- Was there a time when your "criteria for choosing a car" changed?
Often, the necessary car changed depending on age and family structure. Once, I bought a spacious, large sedan thinking my family would be happy. But no one in my family rode in it. I was always driving alone, so that was the trigger for me to think I didn't need such a big car. Also, as the kids grew up, I changed to a car that I could enjoy by myself rather than going out as a family. Those were the triggers.
- Once again, what caught your attention about this service?
When you sell a car, you actually have to drive it to several shops yourself and have them look at it while pointing out specific selling points, but in the end, the professionals only look at...