2026 Latest Survey: Report on Threads Usage Habits of 536 Japanese Users
hotice Inc. conducted a survey on 536 Japanese users revealing that about 20% use Threads daily, and 70% use it for less than 30 minutes a day, establishing it as a highly efficient information infrastructure.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:00
- 🔍 Collected: April 11, 2026 at 00:27 (5h 27m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 01:36 (217h 9m after Collected)
hotice Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Wuji Zhao) conducted a 'Threads Usage Survey' targeting general consumers nationwide.
This survey multi-dimensionally analyzes the viewing habits, timing of usage, and motivation for utilization by demographic among Japanese people as of 2026.
As a result, it was revealed that Threads is becoming established as a 'highly efficient information infrastructure,' with approximately 70% of users keeping their daily usage to within 30 minutes.
Particularly, it boasts a high retention rate among younger generations, with about 30% of those in their 20s using it every day. It has become clear that empathy-driven communication, mainly among women, and information consumption utilizing spare time serve as triggers driving modern new consumer behavior.
https://hoticeglobal.com/blog/trends/japanese-threads-usage-survey-2026/
■ Survey Overview
Survey Sponsor: hotice Inc.
Survey Implementation: RASA JAPAN LLC
Survey Method: Internet survey
Survey Date: March 19, 2026
Target Audience: General users residing in Japan
Valid Responses: 536
■ Key Survey Results
How frequent is Threads usage among Japanese people?
To what extent has Threads penetrated daily life in Japan, and at what frequency is it accessed?
We organize the reality by demographics to see how this new text-based trend is integrated into the lifestyle of modern people.
Approximately 20% Use It Every Day
Analyzing the results from the 536 survey respondents, it has become apparent that Threads is utilized daily by a specific, dedicated demographic.
The most prominent is the 20.34% (109 people) who answered 'almost every day,' showing that about 1 in 5 users have settled as daily users.
On the other hand, 36.19% (194 people) responded that they 'do not use it,' indicating there is still room for further penetration.
When combining those who access it at least once a week, it reaches about 48%, making Threads one of the information choices for nearly half of the Japanese population.
It has a unique sense of distance compared to past text-based SNS, and rather than a tool opened occasionally, it is...
This survey multi-dimensionally analyzes the viewing habits, timing of usage, and motivation for utilization by demographic among Japanese people as of 2026.
As a result, it was revealed that Threads is becoming established as a 'highly efficient information infrastructure,' with approximately 70% of users keeping their daily usage to within 30 minutes.
Particularly, it boasts a high retention rate among younger generations, with about 30% of those in their 20s using it every day. It has become clear that empathy-driven communication, mainly among women, and information consumption utilizing spare time serve as triggers driving modern new consumer behavior.
https://hoticeglobal.com/blog/trends/japanese-threads-usage-survey-2026/
■ Survey Overview
Survey Sponsor: hotice Inc.
Survey Implementation: RASA JAPAN LLC
Survey Method: Internet survey
Survey Date: March 19, 2026
Target Audience: General users residing in Japan
Valid Responses: 536
■ Key Survey Results
How frequent is Threads usage among Japanese people?
To what extent has Threads penetrated daily life in Japan, and at what frequency is it accessed?
We organize the reality by demographics to see how this new text-based trend is integrated into the lifestyle of modern people.
Approximately 20% Use It Every Day
Analyzing the results from the 536 survey respondents, it has become apparent that Threads is utilized daily by a specific, dedicated demographic.
The most prominent is the 20.34% (109 people) who answered 'almost every day,' showing that about 1 in 5 users have settled as daily users.
On the other hand, 36.19% (194 people) responded that they 'do not use it,' indicating there is still room for further penetration.
When combining those who access it at least once a week, it reaches about 48%, making Threads one of the information choices for nearly half of the Japanese population.
It has a unique sense of distance compared to past text-based SNS, and rather than a tool opened occasionally, it is...