Repairing is cool. Towards a society where repair is the norm.
R&R Inc. announces its April Dream to create a society where repairing is a standard and cool choice.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 6, 2026 at 15:08 (118h 21m after Collected)
Our company supports the 'April Dream' initiative, which aims to make April 1st a day for sharing dreams. This press release is the dream of 'R&R Inc.'
R&R wants to establish a culture in Japan where 'repairing is normal and actually cool.' Repairing is the act of fixing and using existing resources, minimizing the need for new ones. It is the most environmentally friendly choice, curbing mass production and mass disposal.
We aim for a society where people can freely choose the option of 'repair,' whether by doing it themselves or hiring a trusted professional. We want more people to feel that they want to fix and use things for a long time rather than replacing them when they break.
That is R&R's April Dream.
Why 'Repair' Now?
Repairing is a wonderful act that allows us to continue using existing resources with minimal consumption. R&R believes that if repair were more understandable, easier, and more comfortable, more people would choose it when things break. However, there are reasons why repair feels distant. When viewed as a broad industry, there are many significant challenges.
Social Challenges in Repair:
1. Structure favoring replacement over repair: Manufacturers and retailers prioritize sales of new products, pushing consumers toward replacement. Repair is often deprioritized due to lack of information and incentives.
2. Fragmented repair infrastructure: While many skilled repairers exist, consumers struggle to find them or compare price and quality.
3. Black-boxing of repair information and parts: Manufacturers often restrict access to parts and technical info to lock in customers, limiting competition.
4. Industry structure where skills are undervalued: Dependence on manufacturer outsourcing makes it hard for independent repairers to secure sufficient revenue, leading to labor shortages.
Future We Want to Realize:
1. A culture where repairing is 'cool': A world where valuing long-term use is rewarded.
2. An environment where everyone can repair freely: Open access to repair methods and parts.
3. A repair industry that is an attractive sector: A sustainable market where skills are properly valued.
4. A circular society based on repair: A society where extending product life is the norm.
Initiatives:
- monomane for consumer: A free web app for managing belongings and repair history.
- REPAIR BASE for business: A comprehensive platform for repair businesses to manage operations and acquire customers.
Finally | The Right to Repair:
In the West, the 'Right to Repair' has been gaining traction since 2020. In Japan, awareness is only about 1%. R&R aims to spread this concept to make 'repair' a more accessible choice. Fixing things is not just for the environment; it expands choices for every individual. Repairing is cool. Let's make it the norm.
R&R wants to establish a culture in Japan where 'repairing is normal and actually cool.' Repairing is the act of fixing and using existing resources, minimizing the need for new ones. It is the most environmentally friendly choice, curbing mass production and mass disposal.
We aim for a society where people can freely choose the option of 'repair,' whether by doing it themselves or hiring a trusted professional. We want more people to feel that they want to fix and use things for a long time rather than replacing them when they break.
That is R&R's April Dream.
Why 'Repair' Now?
Repairing is a wonderful act that allows us to continue using existing resources with minimal consumption. R&R believes that if repair were more understandable, easier, and more comfortable, more people would choose it when things break. However, there are reasons why repair feels distant. When viewed as a broad industry, there are many significant challenges.
Social Challenges in Repair:
1. Structure favoring replacement over repair: Manufacturers and retailers prioritize sales of new products, pushing consumers toward replacement. Repair is often deprioritized due to lack of information and incentives.
2. Fragmented repair infrastructure: While many skilled repairers exist, consumers struggle to find them or compare price and quality.
3. Black-boxing of repair information and parts: Manufacturers often restrict access to parts and technical info to lock in customers, limiting competition.
4. Industry structure where skills are undervalued: Dependence on manufacturer outsourcing makes it hard for independent repairers to secure sufficient revenue, leading to labor shortages.
Future We Want to Realize:
1. A culture where repairing is 'cool': A world where valuing long-term use is rewarded.
2. An environment where everyone can repair freely: Open access to repair methods and parts.
3. A repair industry that is an attractive sector: A sustainable market where skills are properly valued.
4. A circular society based on repair: A society where extending product life is the norm.
Initiatives:
- monomane for consumer: A free web app for managing belongings and repair history.
- REPAIR BASE for business: A comprehensive platform for repair businesses to manage operations and acquire customers.
Finally | The Right to Repair:
In the West, the 'Right to Repair' has been gaining traction since 2020. In Japan, awareness is only about 1%. R&R aims to spread this concept to make 'repair' a more accessible choice. Fixing things is not just for the environment; it expands choices for every individual. Repairing is cool. Let's make it the norm.
FAQ
What is monomane?
A free web app that allows users to manage their belongings and simplify repair and maintenance.
What is the Right to Repair?
The right for consumers to repair their products themselves or choose their own repair service provider.
What is the role of REPAIR BASE?
A platform that supports repair businesses with customer acquisition and operations, driving industry DX.