Rakuten Securities Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Yuji Kusunoki; hereinafter "Rakuten Securities") is pleased to announce that it has received the No. 1 overall ranking for the third consecutive year since the survey's inception in the "2026 Oricon Customer Satisfaction® Survey NISA Securities Company" rankings, announced today, July 1, 2026 (Wed.), by Oricon Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Naoya Sato; hereinafter "Oricon").

The "2026 Oricon Customer Satisfaction® Survey NISA Securities Company" rankings are based on a survey conducted by Oricon targeting customers who actually use the NISA system, and the results were compiled and evaluated starting in 2024.

In this survey, Rakuten Securities received the top rating in two out of seven categories: "Ease of Investment" and "Ease of Earning Points." In particular, the company achieved the highest evaluation in many categories, including ranking first in the "Investment Beginners" segment by level, the "Smartphone Site" segment by usage type, and the "20s" age group segment, which led to the overall No. 1 ranking.

As of the end of 2025, the number of NISA accounts in Japan exceeded 28 million, with 23% of the total population holding NISA accounts. Over 7 million customers, approximately one-quarter of the total, are building their assets through Rakuten Securities' NISA accounts. Rakuten Securities, which has the most securities general accounts in Japan (on a disclosed basis) (*1) and is No. 1 in the industry for NISA accounts (*2), provides an environment where customers can build their assets in the optimal way to meet their diverse needs. In particular, for NISA, where over half of users are under 30, Rakuten Securities was the first in the industry (*3) to launch "Kabu Pitatsu®," a service that allows users to purchase domestic stocks with a fixed amount starting from 100 yen, enabling them to fully utilize the annual limit of 2.4 million yen for the NISA growth investment framework. This has created an environment where it is easy to build assets not only with investment trusts but also with domestic and foreign stocks from small amounts.

We believe this award is a result of many customers appreciating our efforts to date. Rakuten Securities will not be satisfied with this achievement but will continue to provide high-quality services aimed at realizing customer requests and supporting their investment and asset-building lives. As a "partner in asset building," we will strive to expand our services to meet the needs of a wide range of customers, from investment beginners starting asset formation to active traders, to maximize their Financial Well-Being, and to be chosen as a "securities company they want to do business with for a long time."

About the "2026 Oricon Customer Satisfaction® Survey NISA Securities Company" Rankings

Please see the press release from Oricon here:

https://life.oricon.co.jp/information/963/

<Survey Overview>

Survey Name: 2026 Oricon Customer Satisfaction® Survey NISA Securities Company

Survey Organizer: Oricon ME Inc.

Survey Method: Internet survey

Number of Samples: 8,234 people

Required Number of Respondents: 100 or more

Number of Surveyed Companies (Services): 28 companies

Definition: Securities companies licensed by the Financial Services Agency that handle the new NISA introduced on January 1, 2024. However, securities companies that only support account opening and trading in person are excluded.

Survey Period: March 2, 2026 - March 23, 2026, March 13, 2025 - April 4, 2025

Survey Target: [Gender] No restrictions [Age] 18-74 years old [Region] Nationwide

Conditions: Must meet all of the following conditions

- Opened a new NISA account at a securities company, introduced on January 1, 2024.

- Currently engaged in asset management or trading.

*1: Compiled by Rakuten Securities based on information disclosed on each company's website. For SBI Securities, account numbers are not disclosed, so data from the end of March 2021 is used; for Nomura Securities and Daiwa Securities, customer accounts with balances are used; for SMBC Nikko Securities, general accounts are used.

*2: Compiled by Rakuten Securities based on the Financial Services Agency's "Survey on NISA Account Usage (as of the end of December 2025 (preliminary figures))" and information disclosed on each company's website.

*3: Comparison with major online securities companies (top 5 companies by account number: SBI Securities, Matsui Securities, Monex Securities, Mitsubishi UFJ e-Smart Securities, Rakuten Securities (in Japanese alphabetical order)) (as of July 1, 2026, surveyed by Rakuten Securities).

End

[Explanation of Fees, etc., and Risks]

When investing in products handled by Rakuten Securities, you may be required to bear certain fees and expenses for each product. In addition, each product carries the risk of loss due to price fluctuations, etc. For information on fees, expenses, and risks associated with investing in each product, please read the "Fees and Risks Associated with Investment" page on the Rakuten Securities website and the pre-contractual disclosure documents carefully to ensure you fully understand the content.

Company Name: Rakuten Securities Co., Ltd.

Financial Instruments Business Operator: Director of Kanto Local Finance Bureau (Kinsho) No. 195, Commodity Futures Trader

Money Lender Registration Number: Tokyo Governor (1) No. 32007

Member Associations: Japan Securities Dealers Association, Financial Futures Association of Japan, Japan Commodity Futures Association,

General Incorporated Association Type 2 Financial Instruments Firms Association, General Incorporated Association Investment Advisers Association,

Japan Financial Services Association Member No. 006365

FACT BOX

  • Source: PR TIMES
  • Category: 受賞