Japan's Most (Securities Alone)! Rakuten Securities Announces Exceeding 14 Million Securities Comprehensive Accounts
Rakuten Securities announced that its comprehensive securities account count surpassed 14 million in April 2026, becoming the highest among independent securities firms in Japan. This represents an increase of 1 million accounts in approximately five months. To commemorate this milestone, the company is launching a campaign on X (formerly Twitter) starting May 1, offering digital gift certificates as prizes. Growth is driven by customer-centric services such as commission-free trading and AI utilization.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 01:00
- 🔍 Collected: April 30, 2026 at 16:31
- 🤖 AI Analyzed: April 30, 2026 at 16:58 (26 min after Collected)
Rakuten Securities, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Yuji Kusu; hereinafter "Rakuten Securities") announced that its comprehensive securities account count exceeded 14 million in April 2026, marking the highest number among independent securities firms in Japan (based on disclosed information) (Note 1). This achievement saw an increase of 1 million accounts in approximately five months since reaching 13 million accounts in November 2025. To commemorate reaching 14 million accounts, the company plans to conduct a campaign starting May 1 (Friday) of the same year. Customers who follow Rakuten Securities' official X account and quote retweet with the message "#楽天証券" will be entered into a lottery to win digital gift certificates worth 14,000 yen for 14 winners and 1,400 yen for 140 winners.
Since its launch in 1999 as Japan's first online-only securities company, Rakuten Securities has been committed to providing services that solve all of its customers' money-related challenges, under the motto "For all people," with all employees working as a "Digital 'Asset Building' Platformer."
Rakuten Securities has implemented numerous initiatives to lower the hurdles to asset building and investment. Notably, in October 2023, it abolished domestic stock trading fees, thereby providing an investment environment with reduced costs. Furthermore, the company has newly developed products and services enabling all types of customers to invest and build assets, including "Kabu Pitatto®," the industry's first (Note 2) service that allows trading domestic stocks by specifying amounts of 100 yen or more in 1-yen increments; "Rakuraku Shinyo™" (Easy Credit), which allows even investment beginners to start margin trading with reduced risk; services that utilize AI technology for analysis results in Japanese and US stock investments; and "Rakuten Money Fund," an MRF (Money Reserve Fund) that can be operated with high yields.
Moreover, as attention to securities companies' security measures grows, Rakuten Securities was quick to launch "Passkey authentication" using FIDO2 technology across all channels (including tools and apps). The company is diligently working daily to strengthen an environment where customers can confidently build assets and invest.
Reaching 14 million comprehensive accounts, the most among independent securities firms in Japan (based on disclosed information) (Note 1), is considered a result of the extensive support from many customers for initiatives aimed at creating an environment where asset building can not only be "started" but also "continued" with peace of mind, leading them to choose Rakuten Securities. To commemorate this achievement of 14 million accounts, from May 1 (Friday) to May 14 (Thursday), 2026, Rakuten Securities plans to conduct a campaign where customers who follow its official X account and quote retweet with "#楽天証券" and a message such as "my dream I want to achieve" will be entered into a lottery to win digital gift certificates worth 14,000 yen for 14 winners and 1,400 yen for 140 winners. Details will be announced soon on Rakuten Securities' official X account.
https://mobile.x.com/rakutensec
Moving forward, Rakuten Securities will continue to work as a "partner in asset building" to maximize customers' Financial Well-Being. The company will strive to expand its services to meet the needs of a wide range of customers, from investment beginners starting asset formation to active traders, so that customers will choose Rakuten Securities as a "securities company they want to associate with for a long time."
Note 1: Aggregated by Rakuten Securities based on information disclosed on each company's website. SBI Securities' individual account numbers are not disclosed, so the number of accounts as of the end of March 2021 is used. Nomura Securities and Daiwa Securities use the number of customer accounts with balances. SMBC Nikko Securities uses the total number of comprehensive accounts (as of April 30, 2026, surveyed by Rakuten Securities).
Note 2: Comparison among major online securities firms (top 5 by account numbers: SBI Securities, Matsui Securities, Monex Securities, Mitsubishi UFJ e Smart Securities, Rakuten Securities (in alphabetical order)) (as of April 30, 2026, surveyed by Rakuten Securities).
End
[Regarding Fees and Risks]
When investing in products handled by Rakuten Securities, you may bear prescribed fees and expenses for each product. In addition, each product may involve the risk of loss due to price fluctuations, etc. Please carefully read the content described on the "Fees and Risks for Investment" page of the Rakuten Securities website and the pre-contract documents, etc., and fully understand the content regarding fees and risks associated with investing in each product.
Trade Name, etc.: Rakuten Securities, Inc.
Financial Instruments Business Operator: Kanto Local Finance Bureau Director (Kinsho) No. 195, Commodity Futures Transaction Business Operator
Money Lending Business Registration Number: Tokyo Metropolitan Governor (1) No. 32007
Member Associations: Japan Securities Dealers Association, Financial Futures Association of Japan, Japan Commodity Futures Association, Type II Financial Instruments Firms Association, Japan Investment Advisers Association
Japan Lending Industry Association Member No. 006365
Since its launch in 1999 as Japan's first online-only securities company, Rakuten Securities has been committed to providing services that solve all of its customers' money-related challenges, under the motto "For all people," with all employees working as a "Digital 'Asset Building' Platformer."
Rakuten Securities has implemented numerous initiatives to lower the hurdles to asset building and investment. Notably, in October 2023, it abolished domestic stock trading fees, thereby providing an investment environment with reduced costs. Furthermore, the company has newly developed products and services enabling all types of customers to invest and build assets, including "Kabu Pitatto®," the industry's first (Note 2) service that allows trading domestic stocks by specifying amounts of 100 yen or more in 1-yen increments; "Rakuraku Shinyo™" (Easy Credit), which allows even investment beginners to start margin trading with reduced risk; services that utilize AI technology for analysis results in Japanese and US stock investments; and "Rakuten Money Fund," an MRF (Money Reserve Fund) that can be operated with high yields.
Moreover, as attention to securities companies' security measures grows, Rakuten Securities was quick to launch "Passkey authentication" using FIDO2 technology across all channels (including tools and apps). The company is diligently working daily to strengthen an environment where customers can confidently build assets and invest.
Reaching 14 million comprehensive accounts, the most among independent securities firms in Japan (based on disclosed information) (Note 1), is considered a result of the extensive support from many customers for initiatives aimed at creating an environment where asset building can not only be "started" but also "continued" with peace of mind, leading them to choose Rakuten Securities. To commemorate this achievement of 14 million accounts, from May 1 (Friday) to May 14 (Thursday), 2026, Rakuten Securities plans to conduct a campaign where customers who follow its official X account and quote retweet with "#楽天証券" and a message such as "my dream I want to achieve" will be entered into a lottery to win digital gift certificates worth 14,000 yen for 14 winners and 1,400 yen for 140 winners. Details will be announced soon on Rakuten Securities' official X account.
https://mobile.x.com/rakutensec
Moving forward, Rakuten Securities will continue to work as a "partner in asset building" to maximize customers' Financial Well-Being. The company will strive to expand its services to meet the needs of a wide range of customers, from investment beginners starting asset formation to active traders, so that customers will choose Rakuten Securities as a "securities company they want to associate with for a long time."
Note 1: Aggregated by Rakuten Securities based on information disclosed on each company's website. SBI Securities' individual account numbers are not disclosed, so the number of accounts as of the end of March 2021 is used. Nomura Securities and Daiwa Securities use the number of customer accounts with balances. SMBC Nikko Securities uses the total number of comprehensive accounts (as of April 30, 2026, surveyed by Rakuten Securities).
Note 2: Comparison among major online securities firms (top 5 by account numbers: SBI Securities, Matsui Securities, Monex Securities, Mitsubishi UFJ e Smart Securities, Rakuten Securities (in alphabetical order)) (as of April 30, 2026, surveyed by Rakuten Securities).
End
[Regarding Fees and Risks]
When investing in products handled by Rakuten Securities, you may bear prescribed fees and expenses for each product. In addition, each product may involve the risk of loss due to price fluctuations, etc. Please carefully read the content described on the "Fees and Risks for Investment" page of the Rakuten Securities website and the pre-contract documents, etc., and fully understand the content regarding fees and risks associated with investing in each product.
Trade Name, etc.: Rakuten Securities, Inc.
Financial Instruments Business Operator: Kanto Local Finance Bureau Director (Kinsho) No. 195, Commodity Futures Transaction Business Operator
Money Lending Business Registration Number: Tokyo Metropolitan Governor (1) No. 32007
Member Associations: Japan Securities Dealers Association, Financial Futures Association of Japan, Japan Commodity Futures Association, Type II Financial Instruments Firms Association, Japan Investment Advisers Association
Japan Lending Industry Association Member No. 006365