Not Carnations for Mother's Day? Why Hydrangeas Are Becoming a Popular Choice

While carnations are the classic choice for Mother's Day gifts, an increasing number of people have been choosing hydrangeas in recent years. Their splendor, which evokes the arrival of early summer, and the value of being a "long-lasting gift" unique to potted plants, are once again attracting attention.

Oimoya Co., Ltd. (Headquarters: Kakegawa City, Shizuoka Prefecture; Representative Director: Yuka Sekiya) would like to explain why hydrangeas are chosen for Mother's Day and how to select them as gifts for those considering them for the first time.

Oimoya is currently running an early-bird discount campaign for popular Mother's Day hydrangeas until Sunday, April 26th! Please take this opportunity to consider them while they are available at a great price.

2026 New Arrivals! Mother's Day Hydrangea Special Feature
https://www.rakuten.ne.jp/gold/oimoya/mothersday/ajisai_sp.html

Changing the "Norm" of Mother's Day = Carnations
For many years, carnations have been the symbol of Mother's Day. However, recently, there has been an increase in voices saying, "It's the same every year and feels repetitive," or "I want to give something more special."

In particular, the spread of online shopping has expanded product choices, leading to an increase in people choosing "non-standard" gifts. Among these, hydrangeas, with their gorgeous and impressive presence, are attracting attention.

Why are hydrangeas chosen for Mother's Day?

Visually Gorgeous: The Look of a Proper Gift
The biggest appeal of hydrangeas is, above all, their splendor. The fluffy, round shape of the flowers provides a sense of volume, and just one pot can brighten up a room.

It is easy for the recipient to feel "Wow, how beautiful" the moment they open the box, and the beautiful shades of pink, blue, and purple effectively create a special Mother's Day atmosphere.

Relatively Long-Lasting
If you are going to give a gift, you want the recipient to enjoy it for as long as possible. Meeting that desire is another reason why hydrangeas are chosen.

Depending on the location, temperature, and watering conditions, potted hydrangeas can maintain their beautiful appearance for a relatively long time, sometimes allowing them to be enjoyed for several weeks after Mother's Day.

Easy to Infuse Meaning into Flower Language
The flower language of hydrangeas includes meanings like "family reunion" and "harmony," which evoke warm family moments. It is easy to associate these with the "thank you for everything" sentiment you want to convey on Mother's Day, and the charm lies in being able to entrust your feelings to the flower itself.

Because the impression varies depending on the color and variety, it is easy to choose one that matches the recipient's image or the message you want to convey. As a Mother's Day gift chosen with care, hydrangeas are the perfect flower.

How to Choose Hydrangeas for Mother's Day

Choose by Color
Hydrangeas have a rich variety of colors, making them easy to choose based on the recipient's personality.

Pink: Gentle and gorgeous, with a bright impression suitable for Mother's Day.
Blue: Refreshing, elegant, and calm.
Purple: Mature and elegant.
Nuance Colors: Natural and stylish.

When in doubt, choosing based on "the color your mother seems to like" is a safe bet.

Choose by Size for Easy Display
When giving a Mother's Day gift, it is important that it is easy to display after it arrives, in addition to looking good. Items that are easy to place in an entryway, living room, or dining room tend to be easier for the recipient to handle and are often appreciated.

We recommend choosing based on a balance between luxury and ease of display.

Choose Between Standard or Rare Varieties
Choosing from Standard Varieties: Standard hydrangeas that bloom in fluffy, round shapes are easy to recognize as "beautiful" at a glance and can create a bright, gentle impression suitable for Mother's Day. For those giving hydrangeas for the first time or those who value a sense of classic reliability, standard types are a good starting point.

Choosing from Rare Varieties: Rare hydrangeas, such as double-flowered or two-toned varieties, are attractive because they easily create a sense of being special. They are popular among mothers who love flowers and for those who want to "give something a little different this year."

3 Recommended Hydrangeas for Mother's Day

2026 New Arrivals! Size 4 Hydrangea & Sweets
A set of flowers and sweets where you can choose from a size 4 potted hydrangea that is easy to display and three types of carefully selected sweets. 2026 new arrivals are here, with everything from standard varieties to rare ones! This product is also recommended for those considering hydrangeas for the first time.

Rare! Two-Tone Hydrangea
A size 5 potted two-tone hydrangea that looks luxurious! This is a recommended product for those who want to create a special feeling or are unsure about which hydrangea color to choose.

Brighten Up Daily Life: Kitchen Hydrangea
2026 New Arrival! A compact size 3.5 hydrangea that is easy to display in the kitchen. It gently brightens up the daily life of a hardworking mother.

While carnations are the standard for Mother's Day flowers, hydrangeas are also gaining popularity due to their visual appeal, longevity, and the ease of infusing meaning into their flower language. Furthermore, with a wide range of choices from standard types to rare varieties, and by adding gift sets with Japanese sweets, you can make the gift even more special. Why not choose a hydrangea this Mother's Day as a potted plant that accompanies your feelings of gratitude?

Early-bird campaign now underway! Click here for the 2026 Mother's Day special site: https://www.rakuten.ne.jp/gold/oimoya/mothersday/index_sp.html

[Popular Column] When is Mother's Day 2026? What are this year's trends? https://www.rakuten.co.jp/oimoya/contents/mothersday/when/