Mother's Day and 'Not Carnations'? Reasons for Hydrangeas' Popularity on Mother's Day

Carnations are the traditional gift for Mother's Day, but in recent years, more people are choosing hydrangeas. Their vibrant beauty, reminiscent of the early summer, and the value of a "gift that can be enjoyed for a long time" from a potted plant are once again attracting attention.

Oimoya Co., Ltd. (Headquarters: Kakegawa City, Shizuoka Prefecture, Representative Director: Yuka Sekiya) will clearly explain the reasons why hydrangeas are chosen for Mother's Day and how to select them as gifts for those considering hydrangeas for the first time.

At Oimoya, we are offering an early bird discount until Sunday, April 26th for popular Mother's Day hydrangeas! Please consider purchasing during this advantageous period ♪

The "Norm" of Mother's Day = Carnations is Starting to Change

Carnations have long been a symbol of Mother's Day. However, recently, there has been an increase in voices saying, "It's the same every year, it's monotonous," and "I want to give something more special.".

Especially with the spread of online shopping, the range of product choices has expanded, leading to an increase in people choosing "alternatives to the standard." Among these, hydrangeas, with their vibrant and impressive presence, are gaining attention.

Why are Hydrangeas Chosen for Mother's Day?

Visually Stunning at First Glance. A Gift with Great Presentation.

The biggest appeal of hydrangeas is undoubtedly their vibrancy.
Their fluffy, round blooms have a voluminous appearance, and a single potted plant can brighten up a space.

They are easily perceived as "beautiful" the moment the box is opened, and the beautiful pink, blue, and purple colors of hydrangeas effectively create a special Mother's Day atmosphere.

Relatively Long-Lasting Enjoyment

If you're giving a gift, you want it to be enjoyed for as long as possible.
Hydrangeas are chosen for this reason as well.

Potted hydrangeas can be enjoyed for a relatively long time, depending on the location, temperature, and watering conditions, and their beautiful blooms can last for several weeks from Mother's Day.

Easy to Convey Sentiments Through Flower Language

The flower language of hydrangeas includes meanings like "family gathering" and "harmony," which evoke warm family moments. This makes it easy to associate with the "Thank you always" sentiment you want to convey on Mother's Day, allowing you to entrust your feelings to the flowers themselves.

The impression varies depending on the color and variety, making it easy to choose a hydrangea that matches the recipient's image or the message you want to convey. Hydrangeas are the perfect flower for a Mother's Day gift where you want to express your heartfelt feelings.

How to Choose Hydrangeas for Mother's Day

● First, Choose by Color

Hydrangeas come in a wide variety of colors, making them easy to choose based on the recipient's style.

Pink Tones: Gentle and vibrant, giving a bright impression suitable for Mother's Day.

Blue Tones: Refreshing and elegant, with a calm atmosphere.

Purple Tones: Sophisticated and elegant impression.

Nuance Colors: Natural and stylish impression.

If you're unsure, starting with "the color your mother might like" will help you avoid mistakes.

● Choose by Size for Easy Display

When giving a Mother's Day gift, not only its appearance but also how easily it can be displayed after arrival is important.
Items that fit well on a entryway table, in the living room, or dining room are easier for the recipient to handle and tend to be well-received.

It's recommended to choose based on a balance between gorgeousness and ease of display.

● Choose Between Standard or Rare Varieties

Choosing from Standard Varieties

Classic hydrangeas with fluffy, round blooms are instantly perceived as "beautiful" and create a bright, gentle impression suitable for Mother's Day. For those giving hydrangeas for the first time or who value classic reliability, standard types are easier to choose.

Choosing from Rare Varieties

Unusual hydrangeas, such as double-flowered or bi-colored varieties, are attractive for creating a sense of specialness.

They are also popular with mothers who love flowers or those who want to give something a little different this year.

3 Recommended Hydrangeas for Mother's Day

Many New Designs for 2026! 4-inch Hydrangea & Sweets Set

A set of flowers and sweets, featuring a 4-inch potted hydrangea that's easy to display, paired with a selection of three carefully chosen sweets.

New designs for 2026 are available, offering everything from classic to rare varieties! This product is also recommended for those considering hydrangeas for the first time.

Rare! Bi-colored Hydrangea

A luxurious-looking 5-inch potted bi-colored hydrangea! This product is recommended for those who want to give a special gift or are undecided about the hydrangea color ♪

Brighten Your Everyday Life ♪ Kitchen Hydrangea

New for 2026! A compact 3.5-inch hydrangea that's easy to decorate in the kitchen. It will gently brighten the everyday life of hardworking mothers ♪

While carnations are the traditional flower for Mother's Day, hydrangeas are also gaining popularity due to their impressive appearance, long-lasting beauty, and the ability to convey sentiments through their flower language.

Furthermore, with a wide range of choices from standard to rare varieties, and when paired with Japanese sweets, they become even more special gifts. This Mother's Day, why not consider a hydrangea as a potted plant to accompany your expressions of gratitude?

Oimoya Co., Ltd.

Established in October 2007. Its main business, "Oimoya Sweet Potato Specialty Store," offers Japanese and Western sweets made exclusively from domestic sweet potatoes, distributed primarily through e-commerce on over 20 sites including Rakuten Ichiba and Amazon.

On Rakuten Ichiba, it has won the "Best Shop" award in the sweets category for 16 consecutive years, maintaining the longest record among over 50,000 participating stores. Its flagship product is "Oimoya's Dried Sweet Potato."

【Oimoya Co., Ltd. Corporate HP】https://www.oimoya.net/