[2026 New Colors Released!] Mother's Day Gifts Enter the "Era of Choice" with a New Proposal: Freely Combine 15 Colors of Carnations x Sweets

Oimoya Co., Ltd. (Headquarters: Kakegawa City, Shizuoka Prefecture, President: Yuka Sekiya) has launched sales of gift sets combining "Selectable Carnations in 15 Colors" and "Selectable Sweets", offering a total of 45 combinations for Mother's Day 2026. In recent years, the demand for "personalization" has been rapidly increasing in the Mother's Day gift market, moving away from "traditional" options. There is a growing voice requesting the ability to choose based on the recipient's personality and relationship, rather than the conventional "only red carnations."

Against this backdrop, our company has developed a gift that allows free combination of carnations in all 15 colors with popular sweets.

■ The "Uniformity" of Mother's Day Gifts and Dilution of Value

For many years, "red carnations" have been the symbolic standard for Mother's Day gifts, supporting the flower gift market. However, in recent years, there has been an increase in voices like "it's the same every year" and "there's not much fun in choosing," pointing out the gradual dilution of value in the gift experience itself.

Especially with the expansion of the e-commerce market, although the product options themselves have increased, the fixed idea of "Mother's Day = red flowers" remains deeply ingrained, limiting the actual purchasing choices.

Furthermore, with the spread of social media, the awareness of "wanting to give in a way that is unique to me, not the same as others" is growing. In this context, conventional, uniform gifts are not fully enhancing the satisfaction of both the giver and the receiver.

2026 New Colors Include 3 Cute Color Names

The Appeal of "Selectable Sweets" to "Increase Satisfaction"

With this product, by allowing free selection from multiple sweets, we have made it possible to choose a gift tailored to the recipient's preferences and lifestyle.

By choosing from variations such as Japanese and Western sweets, it creates a "special feeling of having chosen thoughtfully for the recipient," rather than just being a standard set product.

By combining the beauty of flowers with the enjoyment of sweets, we offer both "the joy of seeing" and "the joy of tasting" simultaneously, leading to increased satisfaction with the overall gift experience.

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[Developer's Comment]

"Mother's Day is not a gift with a single 'correct answer,' but a day to freely express your feelings.
We believe that providing the joy of choosing is the value of future gifts."