In the Heart of the City, a Time You Want to Return To — Ginza/Shinjuku "Le Blanc"'s April Dream

*Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "Le Blanc".

"Le Blanc" is a restaurant located in the heart of Ginza and Shinjuku, yet stepping inside, you are enveloped in a relaxing atmosphere. While savoring seafood gratin and handmade cakes, you can forget the hustle and bustle of everyday life and experience a time that makes you want to return. We wish for everyone across the country who cannot easily visit Tokyo to experience such a time, so we deliver popular Mont Blanc and Galette Orange, among others, as frozen cakes and baked goods with the same taste as our physical stores. We hope to continue providing this "time you want to return to" unchanged and deliver it to more customers through e-commerce. While challenging new things is also a dream, "Le Blanc" will continue its "unchanging challenge".

The restaurant "Le Blanc," with locations in Ginza and Shinjuku, offers a somewhat nostalgic space where you can enjoy handmade dishes and cakes crafted by pâtissiers. Many customers cherish the time spent forgetting the daily hustle and bustle, relaxing while enjoying seafood gratin and seasonal recommendations, calling it "a place you want to return to." Thanks to this, we have many repeat customers both in our physical stores and on our e-commerce site, who visit or purchase to enjoy our unchanging taste and experience.

We want everyone across the country who cannot easily visit Tokyo to experience this as realistically as possible—with this in mind, popular Mont Blanc and Galette Orange are offered on our e-commerce site as frozen cakes and baked goods. We also offer seasonal limited items such as "Sakura and Matcha Mont Blanc" and "Selectable 10cm Cake Set," making efforts to convey the passion for our dishes and cakes, and a bit of the atmosphere of our stores.

Mont Blanc

No.1 Popular Cake

Galette Orange

No.1 Popular Baked Good on Online Shop

Sakura and Matcha Mont Blanc

Seasonal Cake

Selectable 10cm Cake

Various flavors for your home

In this era influenced by trends, choosing to "remain unchanged" is honestly a very courageous and difficult decision. However, "Le Blanc" continues to challenge itself by constantly generating new ideas while valuing the sense of security and comfort cultivated as a long-established establishment. Delivering the "experiential value" conveyed not only by what is visible but also by taste, aroma, and the atmosphere of the space, to people nationwide through handmade dishes and cakes. This is not completed merely by providing frozen cakes and baked goods via e-commerce; we also make efforts to convey a bit of "Le Blanc's essence" through texts, images, and videos on social media.

And above all, what we want to protect is not just dishes and cakes, but "the time you want to return to" itself. In a busy daily life, moments of peace and warmth are precious to everyone. We want to preserve this time not only now but for a long time to come. While it is not easy to protect unchanging values without being swayed by trends, it is "Le Blanc's" pride to protect those values while continuing to take on new challenges.

To continue making efforts so that customers nationwide who cannot actually visit can feel this "time they want to return to," and to pass it on to future generations who will grow into adults—that is "Le Blanc's" April Dream.

■Menu offered at physical stores (partial)

Seafood Gratin

Mont Blanc

Seasonal Pasta

Seasonal Dessert

■Store Information

Le Blanc Ginza Store
Ginza Center Building 2F, 4-6-11 Ginza, Chuo-ku, Tokyo (1 minute walk from Ginza Station A7 exit)
A restaurant where you can enjoy handmade dishes and Western confectionery. We offer our signature seafood gratin and cakes crafted by pâtissiers. (Tabelog, Gurunavi)

Le Blanc Shinjuku Store
3-30-11 Shinjuku, Shinjuku-ku, Tokyo (1 minute walk from Shinjuku-sanchome Station A5 exit)
Similar to the Ginza store, we offer a space where you can slowly enjoy both dishes and cakes. (Tabelog, Gurunavi)

Online Shop (Rakuten)

On Rakuten Ichiba, we sell frozen cakes and baked goods, including Mont Blanc and Galette Orange. You can enjoy the same taste as our physical stores in the comfort of your home.