Explosive Sales Since Winter, Rakuten Monthly No. 1: Sweat-Absorbing, Quick-Drying Dry Camisole Newly Released from the "Non-Drooping Bralette" Series, with Cumulative Sales of 500,000 Units
The "Non-Drooping Bralette" series, which has sold over 500,000 units and achieved 3.7 times the sales volume compared to before its renewal, ranked first in Rakuten Ichiba's women's fashion general category in March 2026. From this popular series, a new "sweat-absorbing, quick-drying dry camisole" designed to relieve stress from sweat and stuffiness was launched for pre-order sales on April 8th (Wednesday). This new product inherits the design philosophy of the popular series, focusing on hold power and comfort while addressing common bralette complaints like drooping and summer stuffiness with unique clip pads and quick-drying fabric.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:20
- 🔍 Collected: April 14, 2026 at 12:01
- 🤖 AI Analyzed: April 14, 2026 at 21:00 (8h 59m after Collected)
The "Non-Drooping Bralette" series (Radianne Co., Ltd.: Osaka, Osaka Prefecture), which has surpassed cumulative sales of 500,000 units* and achieved 3.7 times** the sales volume compared to before its renewal, and ranked first in Rakuten Ichiba's women's fashion general category in March 2026, has begun pre-order sales for a "sweat-absorbing, quick-drying dry camisole" that relieves stress from sweat and stuffiness, starting April 8th (Wednesday).
*As of March 25, 2026 **Comparison between before renewal (October 2024 - March 2025) and after renewal (October 2025 - March 2026)
・Product Name: All-in-One Bralette Dry Camisole
・Pre-order Release Date: April 8, 2026 (Wednesday), Official Release Date: May 9, 2026 (Saturday)
・Pre-order Sales Page: https://item.rakuten.co.jp/radianne/bx3900ra/
Unprecedented Hit: A Bralette That Continued to Sell from Winter, Reaching Rakuten Women's Overall No. 1
The "All-in-One Bralette Series" of the non-drooping bralette series underwent a product renewal in August 2025, leading to rapid growth with sales volume increasing 3.7 times. Supported by many customers, it dominated the first place in Rakuten Ichiba's women's fashion general weekly ranking from February, when demand would normally settle, and finally secured the overall monthly No. 1 in March. Due to a response far exceeding expectations, we sincerely apologize for the current situation where production cannot keep up, and deliveries are delayed.
■ Reason for Support: Design Based on 6,000 "True Feelings"
Behind this success is an analysis of over 6,000 reviews received for the old model. While maintaining low costs to make it easily accessible to customers, we thoroughly focused on and improved all aspects: "hold power, color, length, and material." As a result, it has been supported by many customers and has led to repeat purchases.
This new "Dry Camisole" also inherits that DNA, maintaining the same length and hold power. It simultaneously resolves the "drooping" that is a common complaint with bralettes and the "stuffiness" unique to summer by adopting a unique push-up clip pad and water-absorbing, quick-drying fabric.
(Related Release) https://prtimes.jp/main/html/rd/p/000000037.000133345.html
[New Product Dry Camisole] Four Designs for a Beautiful and Comfortable Summer
1. [Ultimate Dry Feeling] "Double Dry Structure" to Release from Sweat Stress
Not only the surface but also the back that touches the skin uses "water-absorbing and quick-drying fabric" in all directions. By instantly absorbing and releasing sweat, it prevents the stickiness, chill, and discomfort caused by stuffiness unique to summer. The tagless design (printed name) achieves "ultimate smoothness" that reduces the burden on the skin even when worn all night.
2. [Uncompromising Hold Power] Push-up Design That Overturns "Bralette = Drooping"
Equipped with a uniquely developed "pair-type push-up clip pad." The special irregularities within the pad firmly lift the bust, which tends to flow to the sides, towards the center. In the season of light clothing, it achieves beautiful bust shaping that enhances the silhouette of a single T-shirt.
3. [Makes Clothes Look Beautiful] "Ultra-Thin Stretch" That is Flat Even from Behind
The smooth, ultra-thin fabric that adheres to the skin flattens out any unevenness on the back and sides. Its design, which is less likely to show through outerwear, makes it ideal as an inner layer for tight T-shirts and blouses. It creates a smooth silhouette from every angle, 360 degrees.
4. [Comfort Liberation] "Highly Elastic Straps" That Reduce Burden on Shoulders
We adopted highly stretchable straps to eliminate digging into the shoulders and leaving marks. It reduces the burden on the shoulders and is less likely to leave marks. It delivers a sense of liberation where you can cherish yourself with a lightness that makes you "forget you're wearing it."
Pre-order Sales Campaign
Pre-order sales began on April 8th, exclusively on Rakuten Ichiba.
As it gets hotter and hotter, to allow as many people as possible to experience it,
we have set a special price for a limited pre-order period.
Pre-order Period: April 8, 2026 (Wednesday) - May 8, 2026 (Thursday) 17:59 *Sequential shipping from May 10, 2026 (Saturday)
Pre-order Exclusive Benefit: 60% OFF
Selling Price: 1,476 yen (tax included) *Manufacturer's suggested retail price 3,690 yen
Colors: Black, Nude
Sizes: S, M, L, 2L, 3L
Sales Page: https://item.rakuten.co.jp/radianne/bx3900ra/
Product Developer's Comment
Now that more bralettes can be worn as a single layer, the original role of underwear is being lost. Thick fabrics absorb sweat, become heavy, and bunch up under clothes. We felt a sense of crisis about the current situation where such "common sense as underwear" is being neglected.
Our goal was to create a world where skin stress from sweat and friction is eliminated, and you can feel so free that you forget you're wearing it. A daily life where you are not distracted by your underwear and can concentrate 100% on the moment in front of you.
This led to the birth of a bralette camisole that combines "functionality" to make clothes look beautiful with "comfort" that lasts all day. We don't sacrifice skin feel for convenience, nor do we sacrifice lines for ease. We deliver a new standard of underwear that enhances your skin, your clothes, and your confidence.
About RADIANNE
Since its establishment in 2014, Radianne Co., Ltd. has embraced the vision of "making corrective underwear more accessible!" and has evolved corrective underwear, traditionally considered expensive and special, into items that everyone can enjoy daily.
With the slogan "Fair for Fun - Creating beauty for everyone to enjoy," we develop products with accessible prices, easy-to-use functions, and designs that cater to a wide range of ages, aiming for a world where women can enjoy both the "process of becoming beautiful" and "their beautiful selves."
We also value the attitude of nurturing products together with our customers, reflecting the voices of staff and users who actually have concerns. Based on sincerity and empathy that move people's hearts, not just rationality, we will fairly spread the joy of becoming beautiful together with our employees, customers, and society.
[Company Profile]
Radianne Co., Ltd. (https://radianne.co.jp/)
Headquarters: Sumitomo Mitsui Banking Corporation Keihan Kyobashi Building 7F, 2-4-20 Higashinodamachi, Miyakojima-ku, Osaka-shi, Osaka
*As of March 25, 2026 **Comparison between before renewal (October 2024 - March 2025) and after renewal (October 2025 - March 2026)
・Product Name: All-in-One Bralette Dry Camisole
・Pre-order Release Date: April 8, 2026 (Wednesday), Official Release Date: May 9, 2026 (Saturday)
・Pre-order Sales Page: https://item.rakuten.co.jp/radianne/bx3900ra/
Unprecedented Hit: A Bralette That Continued to Sell from Winter, Reaching Rakuten Women's Overall No. 1
The "All-in-One Bralette Series" of the non-drooping bralette series underwent a product renewal in August 2025, leading to rapid growth with sales volume increasing 3.7 times. Supported by many customers, it dominated the first place in Rakuten Ichiba's women's fashion general weekly ranking from February, when demand would normally settle, and finally secured the overall monthly No. 1 in March. Due to a response far exceeding expectations, we sincerely apologize for the current situation where production cannot keep up, and deliveries are delayed.
■ Reason for Support: Design Based on 6,000 "True Feelings"
Behind this success is an analysis of over 6,000 reviews received for the old model. While maintaining low costs to make it easily accessible to customers, we thoroughly focused on and improved all aspects: "hold power, color, length, and material." As a result, it has been supported by many customers and has led to repeat purchases.
This new "Dry Camisole" also inherits that DNA, maintaining the same length and hold power. It simultaneously resolves the "drooping" that is a common complaint with bralettes and the "stuffiness" unique to summer by adopting a unique push-up clip pad and water-absorbing, quick-drying fabric.
(Related Release) https://prtimes.jp/main/html/rd/p/000000037.000133345.html
[New Product Dry Camisole] Four Designs for a Beautiful and Comfortable Summer
1. [Ultimate Dry Feeling] "Double Dry Structure" to Release from Sweat Stress
Not only the surface but also the back that touches the skin uses "water-absorbing and quick-drying fabric" in all directions. By instantly absorbing and releasing sweat, it prevents the stickiness, chill, and discomfort caused by stuffiness unique to summer. The tagless design (printed name) achieves "ultimate smoothness" that reduces the burden on the skin even when worn all night.
2. [Uncompromising Hold Power] Push-up Design That Overturns "Bralette = Drooping"
Equipped with a uniquely developed "pair-type push-up clip pad." The special irregularities within the pad firmly lift the bust, which tends to flow to the sides, towards the center. In the season of light clothing, it achieves beautiful bust shaping that enhances the silhouette of a single T-shirt.
3. [Makes Clothes Look Beautiful] "Ultra-Thin Stretch" That is Flat Even from Behind
The smooth, ultra-thin fabric that adheres to the skin flattens out any unevenness on the back and sides. Its design, which is less likely to show through outerwear, makes it ideal as an inner layer for tight T-shirts and blouses. It creates a smooth silhouette from every angle, 360 degrees.
4. [Comfort Liberation] "Highly Elastic Straps" That Reduce Burden on Shoulders
We adopted highly stretchable straps to eliminate digging into the shoulders and leaving marks. It reduces the burden on the shoulders and is less likely to leave marks. It delivers a sense of liberation where you can cherish yourself with a lightness that makes you "forget you're wearing it."
Pre-order Sales Campaign
Pre-order sales began on April 8th, exclusively on Rakuten Ichiba.
As it gets hotter and hotter, to allow as many people as possible to experience it,
we have set a special price for a limited pre-order period.
Pre-order Period: April 8, 2026 (Wednesday) - May 8, 2026 (Thursday) 17:59 *Sequential shipping from May 10, 2026 (Saturday)
Pre-order Exclusive Benefit: 60% OFF
Selling Price: 1,476 yen (tax included) *Manufacturer's suggested retail price 3,690 yen
Colors: Black, Nude
Sizes: S, M, L, 2L, 3L
Sales Page: https://item.rakuten.co.jp/radianne/bx3900ra/
Product Developer's Comment
Now that more bralettes can be worn as a single layer, the original role of underwear is being lost. Thick fabrics absorb sweat, become heavy, and bunch up under clothes. We felt a sense of crisis about the current situation where such "common sense as underwear" is being neglected.
Our goal was to create a world where skin stress from sweat and friction is eliminated, and you can feel so free that you forget you're wearing it. A daily life where you are not distracted by your underwear and can concentrate 100% on the moment in front of you.
This led to the birth of a bralette camisole that combines "functionality" to make clothes look beautiful with "comfort" that lasts all day. We don't sacrifice skin feel for convenience, nor do we sacrifice lines for ease. We deliver a new standard of underwear that enhances your skin, your clothes, and your confidence.
About RADIANNE
Since its establishment in 2014, Radianne Co., Ltd. has embraced the vision of "making corrective underwear more accessible!" and has evolved corrective underwear, traditionally considered expensive and special, into items that everyone can enjoy daily.
With the slogan "Fair for Fun - Creating beauty for everyone to enjoy," we develop products with accessible prices, easy-to-use functions, and designs that cater to a wide range of ages, aiming for a world where women can enjoy both the "process of becoming beautiful" and "their beautiful selves."
We also value the attitude of nurturing products together with our customers, reflecting the voices of staff and users who actually have concerns. Based on sincerity and empathy that move people's hearts, not just rationality, we will fairly spread the joy of becoming beautiful together with our employees, customers, and society.
[Company Profile]
Radianne Co., Ltd. (https://radianne.co.jp/)
Headquarters: Sumitomo Mitsui Banking Corporation Keihan Kyobashi Building 7F, 2-4-20 Higashinodamachi, Miyakojima-ku, Osaka-shi, Osaka